Mark O.

Mark O. Email and Phone Number

Entrepreneur and Operator | Scaled OWYN as CEO to Strategic Exit to Public Company (Simply Good) | Expertise in Growth, Strategy, and Business Transformations @ OWYN
Mark O.'s Location
New York, New York, United States, United States
About Mark O.

BUILT AND SCALED OWYN from pre-revenue to $150M+ revenue run rate. SOLD to PUBLIC STRATEGIC for $300M. One of the few beverage brands that has achieved EBITDA profitability. Proven expertise in data driven cultures to deliver brand growth across iconic and emerging brands. Robust experiences in multi-national, private equity, and founder-led environments. Combines rigor of data/insights, strategic thought leadership, and financial and operational acumen to deliver superior results. Proven track record of implementing new capabilities in innovation to drive brand transformation. Specialties: Brand Marketing, Growth Marketing, Performance Marketing, Digital Marketing, Innovation Marketing, Shopper Marketing, General Management, P&L Management, Warehouse & DSD Sales, Portfolio Management, Business Strategy, People Leadership, Natural / Organics / Premium Marketing, Beverage, Snacks, Startups, Amazon 3P/FBA, DTC, Beverage, Finance/Ops processes and systems

Mark O.'s Current Company Details
OWYN

Owyn

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Entrepreneur and Operator | Scaled OWYN as CEO to Strategic Exit to Public Company (Simply Good) | Expertise in Growth, Strategy, and Business Transformations
Mark O. Work Experience Details
  • Owyn
    Chief Executive Officer
    Owyn Aug 2021 - Present
    New York, Us
    Led OWYN to a strategic acquisition by Simply Good (NASDAQ: SMPL)
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  • Owyn
    President
    Owyn Oct 2019 - Aug 2021
    New York, Us
    Led OWYN through a majority acquisition by a group of private investors via an SPV
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  • Owyn
    Cmo
    Owyn May 2018 - Oct 2019
    New York, Us
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  • Owyn
    Svp Marketing
    Owyn Mar 2017 - May 2018
    New York, Us
    BRAND DEVELOPMENTResponsible for building OWYN - Only What You Need brand from ground up including identity, positioning, personality, and brand marketing strategies.
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  • The Nature'S Bounty Co.
    Marketing Director, Sports Nutrition
    The Nature'S Bounty Co. 2015 - 2017
    Ronkonkoma, Ny, Us
    GENERAL MANAGERStrategy, Brand, and full P&L Ownership for a $200MM business unit including the number one protein supplement brand in FDM.MARKETING LEADERSHIPTransformed 25-year-old MET-Rx brand via innovation, communication, and repositioning leading to top purchase preference among millennials.BRAND TURNAROUND LEADERSHIPReawakened MET-Rx with provocative media campaign in partnership with Droga 5. Signed #3 NFL Draft Pick to a two-year deal and held brand relaunch press event at 2016 NFL Draft delivering 600MM earned media impressions.INNOVATION LEADERSHIPLed front-end innovation for Sports & Active Nutrition business units by developing robust learning agenda tested through mix of quant and qual with final concepts validated by BASES.
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  • Pepsico - Frito Lay
    Various Marketing Roles (Brand Manager - Lead White Space Innovation)
    Pepsico - Frito Lay 2013 - 2015
    Purchase, New York, Us
    TRANSFORMATIONAL LEADERSHIPDeveloped first in-house brand from the ground up - Imagine Snacks - to extend portfolio to millennial parents. Partnered with sales to launch test market in Kroger with 8451 data to measure results.COMMERCIAL LEADERSHIPLaunched core brand portfolio into smaller pack sizes for the lunchbox aisle, driving incremental $105MM across 32 SKUs in first 10 months. Led roadshow with sales throughout the country to drive initiative and focus.GLOBAL PARTNERSHIPRelaunched Baked! brand under new Oven Baked! positioning by collaborating with global teams to lead the US migration. Turned around brand from consistent double-digit declines (-11% 3-Year CAGR) to +1.5%.
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  • Hain Celestial
    Brand Manager - Natural Snacks
    Hain Celestial Mar 2012 - Jan 2013
    Hoboken, New Jersey, Us
    BRAND TURNAROUND LEADERSHIPRepositioned Veggie Straws brand to modernize. Led brand through various research to sharpen brand visual expression. Secured distribution in national Costco.
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  • Pepperidge Farm
    Associate Marketing Manager
    Pepperidge Farm 2010 - 2011
    Norwalk, Connecticut, Us
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  • Ubs Wealth Management
    Mlpg Analyst
    Ubs Wealth Management 2006 - 2008
    Zurich, Ch
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Mark O. Education Details

  • Vanderbilt University - Owen Graduate School Of Management
    Vanderbilt University - Owen Graduate School Of Management
    Strategy

Frequently Asked Questions about Mark O.

What company does Mark O. work for?

Mark O. works for Owyn

What is Mark O.'s role at the current company?

Mark O.'s current role is Entrepreneur and Operator | Scaled OWYN as CEO to Strategic Exit to Public Company (Simply Good) | Expertise in Growth, Strategy, and Business Transformations.

What schools did Mark O. attend?

Mark O. attended Vanderbilt University - Owen Graduate School Of Management.

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