Lead the marketing team and ad agencies to develop promotions and marketing tools to generate consumer engagement to grow sales and revenue. Responsible for marketing strategies, planning, creative, ad production, media buying, digital outreach, communications and public relations.

Manage a team of six responsible for execution of national and local online, eBlasting, and print advertising. Also, responsible for managing a region of the high profile corporate and franchise markets.• Manage team of three Online Promotion Specialists that set promo codes and eDeals for national and local promotions as well as execution of national and local eblasts and opt-in programs. • Manage team of three Marketing Support Specials that handle print advertising, local store marketing, local market budgets, and marketing communications to restaurants.• Provide marketing direction to markets and franchisees in Indiana and Ohio.

Accountable for marketing and growing domestic sales for 550 corporate and 2200 franchise restaurants. • Manage and maintain a team of eight Regional Marketing Directors and four Marketing Support Specialists.• Manage Online Promotions team that executes national and local online promotions.• Developed “eLead” program. Convinced 80% of franchise stores to participate in online marketing management program. Responsible for increasing online sales incremental 10 to 15%.• Lead sell-in of 4% national marketing fund with ad budget reallocation recommendation. Convinced most co-ops to hold rates to realize total TV increase. Contributed to +3.5% September YTD sales increase. • Increased local media spending 5 years straight.• Manage $45 million corporate store advertising budget and additional marketing investment spending.• Implemented turnkey LSM website of programs and materials with proven success. Greatly improved operator LSM execution. • Instrumental in development of Junior Achievement national fundraising program driving $2.8 million in online sales in 12 months (90% new customers, 17% new to online).• Negotiated new print rate saving the system $1.2 million (2010).• Negotiated print savings of $950,000 (2011).• Instrumental in launching Valentine Day pizza increasing sales 34%.

Directed Church’s Chicken Field Marketing team. Accountable for 500 company restaurants and franchise partner sales growth. Member of the Marketing Calendar Development team.• Strategically promoted seasonal product based on regional popularity. Drove transactions 22% over base; highest increase over base in 4 years.• Developed restaurant level marketing communication system.• Maximized national media budget to purchase additional media 4th quarter to achieve annual sales plan.• Developed “Everyday Deal” program that reversed a declining sales and profit trend.• Developed “Get Mixed” program. Added $720,000 in annual profits.• Developed “Special” trade-up translite. Added $400,000 in profits in 4 months.• Implemented programs that provided $800,000 in value added media annually.

Directed Arby’s Field Marketing team in planning and executing Arby’s national marketing calendarin all markets across the system. Accountable for franchise market participation in national programs.• Member of Arby’s/AFA Calendar Planning Committee and Marketing Committee.• Realigned responsibilities and market focus for increased sales accountability and system sales impact.• Increased co-op ad spending 16%. Increased contributions in 40 markets, formed 6 new co-ops, and upgraded 10 ad agencies. All accomplished in one year (1993).• Lead participation charge of Arby’s New Brand Positioning. Achieved 97% system participation.• Introduced Arby’s Sub Sandwich line. Achieved 10% of sales.• Appointed as V.P. Customer Service to identify and eliminate fulfillment problems. Improved shipping accuracy and timeliness to 99.8%! Reduced shipping from 2 weeks to 4 days!

Directed marketing program development, communications, and tactical recommendations for the system. Provided training and direction to nine Regional Marketing Directors.• One of five members of the Executive Steering Committee.• Responsible for system execution recommendations and program participation.• Developed 5 marketing guidebooks and a “turnkey” LSM seminar program.• Developed Arby’s Advertising Co-op Guidebook.• Brand Manager of roast beef product line. Monitored roast beef sandwich sales. Developedprograms and materials to drive sales of roast beef sandwiches. Started Arby’s 5 for $5 sale, which started as a holiday tradition.