I have been passionate about the intersection of Hollywood Creators/Content with Fortune 100 and DTC brands my whole career. This includes Music,Sports,Gaming and Film/TV stars and content. My journey started in Purchase NY working for Pepsi at the height of the "Cola Wars" and the Choice of The New Generation Ad campaigns from Roger Enrico CMO and Ad Agency BBDO. It was through the use of music icons Michael Jackson,Lionel Richie,Tina Turner that I cut my teeth at Pepsi using Pop Culture to drive relevance and engagement for the "challenger" brand in their Food Service sector.I went to LA from NYC (and became pseudo bicoastal for the next 30 years) to join Jim Davie the creator of the Pepsi Challenge, along with 3 others eventually as a partner and EVP at Davie Brown Entertainment for 15 years. We helped define how Pepsi,along with other brands such as Reebok, American Express,PlayStation and Frito-Lay could borrow IP to drive consumer interaction via TV spots, instore activations,custom skus and product placement. The privilege of going onto the Paramount, Warner or Disney lots and up to Lucas Ranch and Pinewood in London while they were shooting movies was incredible. Plus,the premieres I got to take my two boys to made me a hero at Career Day at their school. We sold DBE into Omnicom in 2001 and I joined Ketchum to learn the PR and Red Carpet space. I traded "Boy Brands" for "Girl Brands",learning the Red Carpet and Event world with Bulgari,L'Oreal,Luxxotica and Absolut Vodka. I was a member of the PMAA and twice chaired the Star Power conference bringing the biggest Global CMO's together with the leaders of Hollywood studios and networks.Placement industry pioneers Norm Marshall and John Zamoiski asked me to come on board the Norm Marshall Group because they had a tech platform for how to scale product integrations in Film and TV and wanted to have a tech company buy and scale us. A long story later and a meeting with Bill Gates in his private office,and we were part of Corbis Entertainment,building BEN (Branded Entertainment Network)for the next 8 years. Bill's smarts and knowledge is just unparralled,and when I got to introduce BEN on stage with Bill in NYC,it was the "defining moment" of my career.The last 8 years as CEO of RCPMK are the heart of talent working directly to create brands and have kept me passionate about the industry I love. Now I plan to share this roadmap with a few new start-ups and people I have met along the highway as I map out the next chapter and enjoy my daughter, wife and travel, food and my personal passions.