Mark Palacio Email & Phone Number

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Malvern, PA

• Responsible for U.S. market introduction of SOMATOM go.CT Platform, including SOMATOM go.Now and SOMATOM go.Up.
• Guide the development of business plans and product introduction plans in the U.S.
• Organize cross-functional activities related to training, documentation, tools, sales, marketing, service, logistics/manufacturing.
• Guide the creation of pricing structures and price positions for SOMATOM Scope and SOMATOM Perspective CT scanners.
• Devise strategy for special focus areas: Lung Cancer Screening, Freestanding ERs and other specialty markets.
• Provide very complex technical application assistance.

Malvern

• Drove marketing communications activities to create awareness, improve consideration, and ultimately increase brand preference for Siemens CT and RO businesses.
• Oversaw budget for advertising (print and digital), tradeshows, print collateral (print and digital), Web content.
• Defined, analyzed and tracked the success of ad properties and programs.
• Supported sales team by updating and developing collateral in print and online.
• Interacted with installed base of customers for case studies and event/training presentations.
• Supported sales funnel by developing strategic marketing campaigns and tracking leads.

Malvern, PA

• Execute public relations campaigns for the Siemens healthcare IT portfolio.
• Work directly with Siemens senior executives to support business objectives through media outreach.
• Collaborate with international colleagues to coordinate global messaging and country-specific messaging.
• Support C-level executives of Siemens customers in media interviews and professional speaking engagements.
• Provide public relations mentorship and consult on strategy for the Siemens Hearing Instruments business.
• Collaborate with Siemens Government Technologies, Siemens Government Relations and Siemens Corporation to tell an overall “Siemens story.”

Scotch Plains, NJ

• Edited a monthly clinical journal, circulation ~26,000 radiologists.
• Created and executed new business opportunities, including Webinars, customer case studies, and e-mail blasts.
• Moderated and executed all aspects of an ongoing Webinar series.
• Worked with physicians and advertisers on video forums and journal supplements.

Malvern, PA

• Created marketing communications print, digital and advertising collateral.
• Worked in highly matrixed environment to create content under tight deadlines.
• Coordinated external resources to complete projects on time and within budget.
• Provided marketing communications support for four cross-company initiatives.
• Coordinated customer speakers and presenters at national events.

Malvern, PA

• Executed public relations activities for all of Siemens’ diagnostic imaging businesses.
• Conducted global media relations for three imaging businesses with U.S. headquarters.
• Managed agency staff of four individuals and kept track of agency budget.
• Coordinated trade show media relations activities.
• Facilitated media training.

Thorofare, NJ

• Edited a physician newspaper for ~34,000 hematologists and oncologists.
• Assigned, wrote and edited articles.
• Managed four employees: copy editor, associate editor, staff writer and editorial assistant, along with oversight for freelance and travel budgets.
• Attended conferences to establish editorial contacts and conduct on-site reporting.
• Booked all aspects of Editorial Board meetings and Industry Council meetings.

King Of Prussia, PA

• ADVANCE for Imaging and Oncology Administrators: Associate Industry Editor, Assistant Editor
• Served as a liaison between vendors, ad sales reps, and editorial to generate vendor-driven content.
• Generated new leads for sales through conference attendance and market research.
• Compiled monthly product comparison charts
• Wrote articles about radiation oncology and all aspects of diagnostic imaging.ADVANCE for Speech Language Pathologists & Audiologists: Assistant Editor, Editorial Assistant
• Assigned and edited cover stories, features and departments.