Following widespread shift into organic media & growing need for data-driven strategies, co-founded Pankowski & Company. We combine viral brand launching experience, nationally-recognized Gen Z expertise, and Big 4 Strategy Consulting know-how to help companies differentiate and grow their brands online with our proprietary formula for online engagement. Check out pankowskiandcompany.com for more info.

- Spearhead company's overall marketing, from contributing to website to running brand's ad strategy across digital channels & beyond— in first year, increased social media following by 208%, and recorded first sales directly through social channels in company's history.- Created brand's TikTok account (@premierponds) which reached 140,000+ followers in just two months and 450K currently— among the largest landscaping pages in the space.- Grew brands virtually nonexistent YouTube from ~500 subscribers to 150K, becoming the first water feature company (besides wholesale manufacturer Aquascape) to earn the YouTube Silver Play Button for 100,000 subs.- Film, edit & promote videos subsequently used in sales process; in first year, company hit $2M in revenue for the first time. Projects range from $999 pond cleanings to $100K waterfall & pond builds.- Won industry's coveted "Digital Influencer of the Year" in 2023 from Aquascape, Inc.

- Within Strategy Department, analyzed brands and target markets alike in order to develop logical, calculated insights that would then guide the firm’s campaigns. - Utilized social-listening software, as well as various big-data programs, to investigate existing consumer sentiments toward specific brands and products. - Ultimately, produced strategic approaches for brands to reach their intended targets, from taglines to overarching creative briefs, for a variety of activations.

- Worked with Venues & Sponsorship Department to coordinate times, sites, and other logistics for various experiential marketing-based tours for clients.- Analyzed thousands of locations at both the macro (city/region) as well as micro (specific event venues) levels to determine the best possible domain for the firm's activations. - Compiled and organized data in master lists for individual team members, depending on their specific needs.

- Interned with the Development team to coordinate and execute various large-scale fundraising events, from golf tournaments to banquets. - Spearheaded the team-wide switch from previous Microsoft platforms to a new workplace productivity software known as 'Asana,' from researching & testing, to ultimately integrating past master data and tracking files into the new system.- Led multiple training sessions and gave presentations for the Development team as to Asana's many functions, fundamentally improving the 'real-time' accuracy and flow in office communication.

- Worked as a Marketing & Promotions intern for the 2016-2017 Frederick Keys season. - Helped run multiple theme nights, giveaways, on-field games, celebrity appearances, & more. Collaborated with front office and marketing staff to continually evaluate what's successful, and what's not. - During games, represented Keys' marketing staff in a vast variety of fan interactions, from donning character costumes for theme nights to coordinating on-field experiences for attendees.- Participated in multiple community service outreach events, from library appearances to youth camps.