Mark Pardue Email & Phone Number

Plymouth, North Carolina

Shining the light on the lighthouse and maritime history of the Roanoke River and upper Albemarle Sound. Preserving historical documents, watercraft, and buildings for research and cultural involvement. Fund raising development with local, regional, and national businesses. focusing on community awareness of the rich historical and cultural diversity of the area.

Kingman, Az

Muscle Shoals, Alabama

In this role, Mark was responsible for developing and executing strategic and tactical retail sales, marketing and brand plans across all channels of distribution as well as all aspects of retail business to drive profitable revenue growth. He developed and executed financially sound marketing and sales strategies to expand distribution and drive profitable growth. He developed and executed the business plan and facilitated relations among channel partners while leading a team of product managers, setting goals, monitoring performance, managing accountability, and providing professional development. He led marketing and sales budget planning, sales forecasting, pricing, P&L, new product innovation, and product life cycle management for 3 product divisions.He developed marketing programs with senior executives and managed the team’s objectives to create and implement the company’s overall retail strategy. He also oversaw pricing, margins, customer tiers, compliance and quality/sampling processes while managing and liaising with key accounts and relationships, developing and overseeing the implementation plans to ensure successful sell in and sell through. He strengthened and maintained key core business during protracted RFQ negotiations with the two largest customers. He innovated, drove best practice and created blue print for the expanded future function that supported the company’s broader goals of growth and high standards of customer experience. He identified and solved complex problems impacting sales, operations, logistics, and business direction.Achievements:• Achieved new product sales at retail in excess of $2.5M over prior year new product sales. Two of the three new products were noted by WB Mason as “Game Changers” in the industry and product category.• Increased sales $5.6M through capitalizing product and market expansion to meet the channel growth strategies of key accounts. Grew sales by 40% through the B2B program.

Apex, North Carolina

In this role, Mark administered the overall strategic direction for marketing also ensured that all marketing, channel initiatives and overall message align with one another and to the overall company goals. He was the point of contact between Apex Tool Group corporate and Craftsman Brand and Sears’s management and was responsible for execution of Craftsman brand standards for packaging, point of sale signage, and in-store merchandising of Sears’s mechanics tools.Mark directed and advised activities to ensure that all programs, communications and platforms align with one another. He fostered and guided integrated cross channel communications and programs to efficiently and effectively deliver against company goals. He participated in new product commercialization process and launched over 25 new products including package development, retail stack out displays, end cap displays, and product try-me displays and related store signage. He coordinated production of packaging and retail stack outs and managed US based creative agencies to develop package graphics, display graphics. He had ultimate P&L responsibility of an overall marketing budget and developed budget allocations and plans, designed to achieve the marketing goals. He managed $2.5M marketing budget supporting sales in excess of $260M; lowered costs by 20% and increased speed to market on average by 6 weeks ensuring on-time delivery of products and displays. He served as member of new product development team and conducted market analysis, focus group review and field test workshops nationwide. He was liable for new high count multi piece Craftsman mechanics Promotional wrench and tool sets.

Apex, Nc

In this role, Mark served as corporate point of contact between vendor partner and internal sales teams for point of purchase merchandising, research, and industry merchandising trends. He was responsible for new product merchandising, and new product collateral. He developed programs, tools, and communications and managed sales events. He consulted with the Salesforce to ensure KPI penetration were exceeded with specific strategies for new business and installed base program activities. He represented Apex Tool marketing with all internal departments, external partners, retailers.He set and guided the strategic direction for all promotional marketing and retailer interactions that the marketing department develops and delivers across all marketing channels to drive company brand value, customer engagement and profitable transactions. He increased the value and service proposition of Apex Tool Group to major Home Center retail, Mass Merchant, Hardware Dealer channel, and industrial accounts by being the expert for interpreting the industry trends and account needs in merchandise and display presentation. He developed and drove all company interactive and marketing programs, advertising and promotions, and events and trade shows.He managed the Brand & Communications teams to a very high standard; created a culture of excellence and innovation where the team is constantly striving to apply its learning’s, industry and marketing up-to-the minute best practices; and built team mentality and support network. He developed national promotional programs and was point of execution with multiple sales teams. He developed and executed sponsorship marketing programs generating over $25M in B2B and B2C product sales with associated activation programs utilized through NASCAR sponsorship. He developed internal cross-functional teams to standardize merchandising displays; lowered material costs by 10% annually, increased ROI by 30%, and decreased shipping costs by 50%.

Bachelor Of Science - Bs, Home Economics & Fashion Merchandising

Activities and Societies: Delta Kappa Theta Co Captain Cheerleader Fire Fighter US Forestry Department

Continuing Education