Lift & Shift Inc. is a loyalty and rewards consultancy. We build relationships between our clients and their customers, and develop loyalty programs that are adaptable to any industry. We design programs that engage and inspire, keeping our client’s target audience coming back and spending more. Our custom branded reward programs are affordable and include Lift & Shift's turnkey program administration.Clients use our services to reward and influence behavior with any number of target audiences including consumers (B2C), business owners (B2B), in-house sales teams and/or retail sales associates who sell the products/services in the clients' points of distribution.Lift and Shift's loyalty platform offers something for everyone, ensuring optimal participation. The highly flexible format allows clients to choose what will work best for their business, whether it’s an in-house points program with product or service discounts, charitable gifts, merchandise and gift cards, and/or airline and hotel point programs. We also train retail/sales staff on program execution and provide guidance on best practices for reward program promotion in client marketing and sales materials.

Privately held warehouse distributor of automotive parts and equipment for original equipment car dealers and independent aftermarket garages, fleets and municipalities.- Lead company's efforts in marketing, product management and purchasing including vendor negotiations, pricing, B2C on-line sales, and website development. - P & L management responsibility and member of senior executive leadership team with CEO and CFO

Privately held manufacturer of branded outdoor recreational products sold worldwide including automotive racks, kayaks and canoes, snowshoes, inflatable personal flotation devices and water sport accessories.- Executive manager of marketing function for $100 million dollar company- Responsibilities included business/strategic planning, brand positioning, retail education and training, marketing communications, customer relationship marketing, grass roots and guerrilla marketing

Privately held manufacturer of brand name canoes, kayaks, watersport accessories and sailboats sold worldwide.- Responsible for development and management of marketing function including brand management, creative services, marketing services and website development. - Established consumer market focus implementing product positionings, advertising copy and product launch strategies, promotion, public relations and point of sale programs.

Managed independent consulting practice with clients in soft drink, bottled water beverages, and outdoor recreation. Provided general management and executive marketing services including new product launches, promotion program development and execution, and organization restructuring.

Privately held manufacturer of brand name OTC health and beauty products sold worldwide including analgesics, stimulants, lip conditioners, breath freshners, and body lotions.- Full P & L responsibility for skin care brands and all new products

Senior Credit Products Marketing Manager responsible for $13 billion consumer credit products portfolio.

Marketing Category Manager responsible for $30 million sales budget for manufacturer of women's and men's hosiery.