Heineken Usa Brand Manager
CurrentIn the 5 years of working with Reyes Beer Division(RBG), I’ve developed a close relationship with our Area Managers, Supervisors and over 80 account managers for Santa Fe Springs. I work closely with our MDM for both HUSA and Lagunitas in developing Incentives and projected goals for monthly MBOs to grow the brand for both Off and On Premise while balancing the budget. Daily updates to the overall sales team with both personal and house goals. Updating our sales team with current POS by working with our warehouse’s director of operations. Working directly with AM’s in helping them develop into a higher career with RBG for both on and off premise. Out on the field supporting account managers and merchandisers with displays, distribution, and resets for the city of Los Angeles (Santa Monica to Pomona). When time permits, I help assist our fellow BM’s and other major suppliers in hitting crucial goals like ABP for Constellation and ADBP for Molson Coors along with their ever-long audits. Within two years of being the Heineken brand manager I’ve helped grow the brand from 7th to 2rd place for Heineken’s most prestigious award, The Red Star in 2022. I am proficient in iDig, Sales Force E360, IRI and Excel.