Ziscuit is a grocery search engine that delivers INSTANT savings to shoppers and high-value traffic to retailers, i.e., the Kayak of groceries. 37M Americans struggle to put food on the table because of high grocery prices. Ziscuit’s algorithm instantly shops consumer grocery lists with neighborhood stores and suggests combinations of store options that save consumers time and money. Ziscuit Beta testers are saving $10-$15 per shopping trip (1,000%+ more than using coupons).

Instructor of Entrepreneurship for startups in the Inspire and Develop Tracks at the Russell Innovation Center for Entrepreneurs (RICE). Develop and present in-person instruction on topics ranging from Leadership and Culture Development, Idea Validation, Prototype/MVP Development, Customer Discovery, Pricing Strategy, Unit Economics, Personal and Business Financials, etc.I also work with the Senior RICE team to review and access Instructor readiness, Track curriculums, and Stakeholder course and business success.

WHAT WE DO: We help startups, small and family-owned businesses develop goal oriented and metric driven strategies, accelerate sales, increase executive capacity and achieve a return on investment. WHY IT WORKS: I’ve spent over a decade as a strategy consultant working with both Fortune 500 companies and startups. I launched a startup from my garage and grew it to a $20 million dollar run rate before successfully selling it to Fortune 100 company. Ceyero Consulting uses the same data driven approach I have successfully used as an executive and an entrepreneur to develop measurable strategies and operational plans. Our approach works because we HELP you implement these strategies by implementing systems, re-training your people and optimizing your processes. HOW IT WORKS: The first step to begin your business transformation is to schedule a 30-Minute complimentary Business Strategy review Skype session to discuss your current performance, goals and objectives. After the session, I will provide a written assessment that include a specific work plan for correcting the barriers to your company’s success. READY TO TALK?Contact me to schedule your Business Strategy Session:Website: https://www.ceyero.com/book-onlineTelephone: (404) 910-5094Email: mpeter1896@ceyero.com

Pruuvn (formerly Cyber Clipboard) is a SaaS company that provides the most efficient way to verify credentials. Helping HR Departments improve on processes by speeding up the verifying of credentials

Classes include: Principles of Management, Small Business Management & Strategy, Entrepreneurship, Business Plan Development & Startup Management, and Operations.

Responsible for $70M division P&L, defined operations, product and service cross-sell strategies for all US SBUs (excluding Tax and Assessments SBUs), and coordinated with EVP of Sales to target global accounts. Led a customer acquisition team that successfully closed multi-million dollar deals with five of the largest global financial services companies. Led platform integration cost analysis and identified $10M+ in potential enterprise savings.

Led the growth of PrideRock Holding Company, Inc., (PRHC) after its acquisition by First Advantage to a run-rate of $20M. Led the integration of PRHC’s biometric screening network with First Advantage’s name-based background screening platform to create a “one-stop” screen solution for global customers. Led the integration of PRHC’s operations (Call Center, Project Management, and Technology) into First Advantage’s horizontal support matrix. Daily responsibilities included: management of the unit’s P&L; defining operations, product and service strategy; and coordinating with EVP of Sales at First American Corporation to define target markets and vertical sales strategy.

Launched PrideRock Holding Company (PRHC) from my garage as a start-up and transformed the company into a leading provider of outsourced SaaS biometric (including fingerprint criminal history screening) and data management services with a $10M run rate before a majority stake was sold to First Advantage. PRHC’s core SaaS products included Secure Automated Fingerprint System (a fingerprint collection and background screening solution), SAFEi9 (an automated I-9 E-Verify Solution) and SAFEform (an automated On-Boarding Solution).

Worked directly with the CEO on the development of corporate strategy, mergers and acquisitions, and corporate alliances. Held direct responsibility for developing new products and initiatives including biometric technologies, and on-line authentication solutions. Successfully launched three biometric screening and authentication products and two data verification solutions. Created a new business unit within ChoicePoint with these five authentication and verification solutions and achieved $5M run rate in two years.

Worked with C-Suite executives at the nation’s largest financial services and banking institutions, software, retail, and investor-owned utilities. Developed functional expertise in Corporate and Business Unit Strategies, Shareholder Value Added (SVA) Analysis, Deal Valuations and Pricing Policies, Customer Segmentation Analysis, Social Media Marketing and eCommerce Strategy.

Provided strategic support to the brand manager to understand the key factors affecting purchase decisions in the African-American community. Developed a detailed marketing plan and used statistical analysis to determine which factors would have the greatest impact on sales. Conducted a market segmentation study of the childcare industry for General Mills Kid Cereals to isolate factors that would drive brand consumption. Converted the segmentation study into market entry strategies projected to earn $85M.Participated in daily management of Cheerios “Yellow Box” Brand, including analyzing and developing commercial concept creatives; forecasting product demand; and negotiating product promotional opportunities. Recommended new business opportunities after assembling information concerning brand growth trends, regional brand performance, media exposure, "couponing" pressure, and consumer brand switching. Developed co-branding plan for Cheerios, other Big G cereals, and Yoplait to minimize brand switching. Developed regional brand promotion designed to build brand equity and generate incremental sales.

Worked with attorneys and economic consultants to serve corporate and government clients. Provided quantitative analysis of anti-dumping margins for the People's Republic of China.

Launched LNS as a freshman. Operated start-up in the top Floor of Thayer Dining Hall. Offered health & beauty aid products previously unavailable to college students, integrated business with campus POS System and allowed students to purchase products with student IDs. Operated mobile dining solutions and employed four students. Generated enough revenue to pay-off school loans.

Provided litigation support to ten attorneys on special projects.