Mark Pointer

Mark Pointer Email and Phone Number

Experienced business builder with extensive advertising, marketing & brand communication expertise in Asia & Europe @ Superbrands Singapore
Mark Pointer's Location
London Area, United Kingdom, United Kingdom
Mark Pointer's Contact Details

Mark Pointer personal email

About Mark Pointer

I have over 40 years of advertising, marketing, media communication, negotiation and sales experience.Having held senior management positions at major multinational companies and successfully built my own business in Hong Kong, Singapore and the UK I have extensive management experience in helping to build brands and developing income generating partnerships and initiatives.KEY STRENGTHS===============Business ManagementExpertise in Marketing & CommunicationIntegrate MarketingInternet & Digital Media SavvyStrategic Thinker & Problem SolverC-SUIT Sales & NegotiationTeam Builder & PlayerPartnership & Relationship ManagementExcellent Communication & Presentation SkillsExtensive SE Asia Contacts & Business NetworkFor the past 20 years I have managed my own companies. As a natural self-starter and strategic thinker with a down-to-earth and pragmatic hands-on approach, I enjoy multi-tasking and problem solving.Previously I worked in senior regional and global roles for major international advertising agencies (Ogilvy & Mather and Foote, Cone & Belding) and multinational companies (Diageo) specialising in media and brand communication, strategy, advertising, marketing, sales and negotiation.Having lived and worked in Asia for over 24 years, I have an extensive business network and relationships throughout SE Asia. In 2021 I relocated to London for family reasons and while I remain CEO of Superbrands Singapore I am now also Managing Director of Superbrands UK and CoolBrands UK.

Mark Pointer's Current Company Details
Superbrands Singapore

Superbrands Singapore

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Experienced business builder with extensive advertising, marketing & brand communication expertise in Asia & Europe
Mark Pointer Work Experience Details
  • Superbrands Uk And Coolbrands Uk
    Managing Director
    Superbrands Uk And Coolbrands Uk May 2023 - Present
    London, England, United Kingdom
    Participation in Superbrands and CoolBrands is by invitation only and is offered to the most outstanding brands in their field. Attaining Superbrands or CoolBrands Status strengthens a brand's position, adds prestige, helping the brand to build trust among its customers and stakeholders.
  • Superbrands Singapore
    Chief Executive Officer
    Superbrands Singapore Jul 2007 - Present
    Singapore
  • Sb Asia Pte Ltd & Sb Marketing Asia Ltd.
    Founder & Managing Director
    Sb Asia Pte Ltd & Sb Marketing Asia Ltd. 2007 - Present
    Singapore & Hong Kong
    Established in 1994, Superbrands is the world's leading brand promotional programme that operates in more than 80 countries around the world.Set up the business to manage the license for Superbrands for Malaysia, Hong Kong and Singapore. Recruited and led a multi-market team to raise and build the Superbrands brand profile, awareness and increase sales. Determined the most effective sales strategies, brand offer and pricing. In addition to publishing the brand reference book, I created and introduced new products resulting in incremental revenue streams.Built close relationships with third party suppliers in order to negotiate advantageous pricing to manage costs and drive internal operating efficiencies. Headed and managed sales teams across all markets developing extensive B2B C-Suite client contacts and relationships.
  • Greenbizcheck Pte. Ltd.
    Business Consultant
    Greenbizcheck Pte. Ltd. 2013 - 2015
    Singapore
    GreenBizCheck is a leading technology-based software solutions provider that enables companies to better manage their supply chain and reduce risk, achieve CSR certification through an action oriented programme that improves efficiency, reduces costs and minimises wastage, as well as benefit from tailored data-management and reporting platforms.Strategic consultation for the establishment of a new company to launch GBC’s software solutions into Singapore and create a launch-pad for Asia regional expansion. Researched market competitors and industry trends to identify business potential and forecast revenue projections. Formulated a comprehensive business plan and strategy complete with clear and actionable sales goals and targets.
  • Engage International Ltd
    Business Consultant
    Engage International Ltd 2006 - 2008
    Hong Kong
    Strategic consultancy for new product launch into the Hong Kong Market for the Australian company Unistraw International Ltd.Established the business from scratch managing all commercial aspects of the set up from import of goods through to customer sales. Initiated the development of new packaging, brand positioning and strategy, building distribution, budgeting and price-setting, advertising, promotion, partnerships and marketing for the award winning Sipahh straws.Achieved considerable success in first year establishing distribution through Hong Kong's leading grocery retailer and distributing 1.2 million straws.
  • Mgp & Associates
    Chief Consultant
    Mgp & Associates 2004 - 2006
    Singapore
    Established own business to provided bespoke communication planning and consultation to Asia based clients and businesses based outside of Asia looking for expert advice on market entry strategies.
  • Foote, Cone & Belding
    Media Director, Asia Pacific
    Foote, Cone & Belding 1997 - 2004
    Hong Kong & Singapore
    Responsible for building and enhancing FCB’s media specialist capabilities across 24 offices and 17 markets within the Asia-Pacific region.Contributed to recruiting new talent into the agency at both regional and local level and setting goals. Introduced training programmes and facilitated the cross-pollination of bespoke tools and techniques. Successfully grew the agency’s media revenues through a combination of organic growth and new business wins. Managed key client relationships. Developed and directed communication strategy across multiple markets for major clients such as Compaq, Dell, Nortel Networks, SC Johnson and Samsung. Headed Samsung account for SE Asia. Accountable for the development of regional creative campaigns for the launch of Samsung key strategic initiatives.
  • Ogilvy & Mather
    Director - The Network Europe
    Ogilvy & Mather 1992 - 1997
    London, United Kingdom
    Enhanced strategic media management and communications planning across European markets for major multinational clients such as American Express, IBM, Seagram, Shell, Nestle and Unilever. Successful New Business track Record.Led and managed local market teams to ensure campaign optimisation across multiple markets through the initiation of best-practice, training and the import / export of media innovations and technology.
  • United Distillers (Diageo)
    Global Media Co-Ordinator
    United Distillers (Diageo) 1991 - 1992
    London, United Kingdom
    Implemented the co-ordination of £100,000,000 global media expenditure to improve group portfolio integration, driving significant cost savings and enhanced ROI across United Distillers, Guinness and LVMH brand portfolios.

Mark Pointer Skills

Digital Marketing Integrated Marketing Advertising Marketing Communications Media Planning Marketing Strategy Business Development Strategy New Business Development Media Buying Online Advertising Online Marketing Social Media Marketing Marketing Entrepreneurship Interactive Marketing Start Ups Digital Media Market Research Client Liaison Business Relationship Management

Mark Pointer Education Details

Frequently Asked Questions about Mark Pointer

What company does Mark Pointer work for?

Mark Pointer works for Superbrands Singapore

What is Mark Pointer's role at the current company?

Mark Pointer's current role is Experienced business builder with extensive advertising, marketing & brand communication expertise in Asia & Europe.

What is Mark Pointer's email address?

Mark Pointer's email address is ma****@****ail.com

What schools did Mark Pointer attend?

Mark Pointer attended Nottingham Business School, Nottingham Trent University, Embley Park School, Uk.

What skills is Mark Pointer known for?

Mark Pointer has skills like Digital Marketing, Integrated Marketing, Advertising, Marketing Communications, Media Planning, Marketing Strategy, Business Development, Strategy, New Business Development, Media Buying, Online Advertising, Online Marketing.

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