Mark Pointer Email and Phone Number
Mark Pointer personal email
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I have over 40 years of advertising, marketing, media communication, negotiation and sales experience.Having held senior management positions at major multinational companies and successfully built my own business in Hong Kong, Singapore and the UK I have extensive management experience in helping to build brands and developing income generating partnerships and initiatives.KEY STRENGTHS===============Business ManagementExpertise in Marketing & CommunicationIntegrate MarketingInternet & Digital Media SavvyStrategic Thinker & Problem SolverC-SUIT Sales & NegotiationTeam Builder & PlayerPartnership & Relationship ManagementExcellent Communication & Presentation SkillsExtensive SE Asia Contacts & Business NetworkFor the past 20 years I have managed my own companies. As a natural self-starter and strategic thinker with a down-to-earth and pragmatic hands-on approach, I enjoy multi-tasking and problem solving.Previously I worked in senior regional and global roles for major international advertising agencies (Ogilvy & Mather and Foote, Cone & Belding) and multinational companies (Diageo) specialising in media and brand communication, strategy, advertising, marketing, sales and negotiation.Having lived and worked in Asia for over 24 years, I have an extensive business network and relationships throughout SE Asia. In 2021 I relocated to London for family reasons and while I remain CEO of Superbrands Singapore I am now also Managing Director of Superbrands UK and CoolBrands UK.
Superbrands Singapore
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Managing DirectorSuperbrands Uk And Coolbrands Uk May 2023 - PresentLondon, England, United KingdomParticipation in Superbrands and CoolBrands is by invitation only and is offered to the most outstanding brands in their field. Attaining Superbrands or CoolBrands Status strengthens a brand's position, adds prestige, helping the brand to build trust among its customers and stakeholders.
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Chief Executive OfficerSuperbrands Singapore Jul 2007 - PresentSingapore -
Founder & Managing DirectorSb Asia Pte Ltd & Sb Marketing Asia Ltd. 2007 - PresentSingapore & Hong KongEstablished in 1994, Superbrands is the world's leading brand promotional programme that operates in more than 80 countries around the world.Set up the business to manage the license for Superbrands for Malaysia, Hong Kong and Singapore. Recruited and led a multi-market team to raise and build the Superbrands brand profile, awareness and increase sales. Determined the most effective sales strategies, brand offer and pricing. In addition to publishing the brand reference book, I created and introduced new products resulting in incremental revenue streams.Built close relationships with third party suppliers in order to negotiate advantageous pricing to manage costs and drive internal operating efficiencies. Headed and managed sales teams across all markets developing extensive B2B C-Suite client contacts and relationships.
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Business ConsultantGreenbizcheck Pte. Ltd. 2013 - 2015SingaporeGreenBizCheck is a leading technology-based software solutions provider that enables companies to better manage their supply chain and reduce risk, achieve CSR certification through an action oriented programme that improves efficiency, reduces costs and minimises wastage, as well as benefit from tailored data-management and reporting platforms.Strategic consultation for the establishment of a new company to launch GBC’s software solutions into Singapore and create a launch-pad for Asia regional expansion. Researched market competitors and industry trends to identify business potential and forecast revenue projections. Formulated a comprehensive business plan and strategy complete with clear and actionable sales goals and targets.
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Business ConsultantEngage International Ltd 2006 - 2008Hong KongStrategic consultancy for new product launch into the Hong Kong Market for the Australian company Unistraw International Ltd.Established the business from scratch managing all commercial aspects of the set up from import of goods through to customer sales. Initiated the development of new packaging, brand positioning and strategy, building distribution, budgeting and price-setting, advertising, promotion, partnerships and marketing for the award winning Sipahh straws.Achieved considerable success in first year establishing distribution through Hong Kong's leading grocery retailer and distributing 1.2 million straws.
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Chief ConsultantMgp & Associates 2004 - 2006SingaporeEstablished own business to provided bespoke communication planning and consultation to Asia based clients and businesses based outside of Asia looking for expert advice on market entry strategies. -
Media Director, Asia PacificFoote, Cone & Belding 1997 - 2004Hong Kong & SingaporeResponsible for building and enhancing FCB’s media specialist capabilities across 24 offices and 17 markets within the Asia-Pacific region.Contributed to recruiting new talent into the agency at both regional and local level and setting goals. Introduced training programmes and facilitated the cross-pollination of bespoke tools and techniques. Successfully grew the agency’s media revenues through a combination of organic growth and new business wins. Managed key client relationships. Developed and directed communication strategy across multiple markets for major clients such as Compaq, Dell, Nortel Networks, SC Johnson and Samsung. Headed Samsung account for SE Asia. Accountable for the development of regional creative campaigns for the launch of Samsung key strategic initiatives. -
Director - The Network EuropeOgilvy & Mather 1992 - 1997London, United KingdomEnhanced strategic media management and communications planning across European markets for major multinational clients such as American Express, IBM, Seagram, Shell, Nestle and Unilever. Successful New Business track Record.Led and managed local market teams to ensure campaign optimisation across multiple markets through the initiation of best-practice, training and the import / export of media innovations and technology. -
Global Media Co-OrdinatorUnited Distillers (Diageo) 1991 - 1992London, United KingdomImplemented the co-ordination of £100,000,000 global media expenditure to improve group portfolio integration, driving significant cost savings and enhanced ROI across United Distillers, Guinness and LVMH brand portfolios.
Mark Pointer Skills
Mark Pointer Education Details
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Embley Park School, Uk
Frequently Asked Questions about Mark Pointer
What company does Mark Pointer work for?
Mark Pointer works for Superbrands Singapore
What is Mark Pointer's role at the current company?
Mark Pointer's current role is Experienced business builder with extensive advertising, marketing & brand communication expertise in Asia & Europe.
What is Mark Pointer's email address?
Mark Pointer's email address is ma****@****ail.com
What schools did Mark Pointer attend?
Mark Pointer attended Nottingham Business School, Nottingham Trent University, Embley Park School, Uk.
What skills is Mark Pointer known for?
Mark Pointer has skills like Digital Marketing, Integrated Marketing, Advertising, Marketing Communications, Media Planning, Marketing Strategy, Business Development, Strategy, New Business Development, Media Buying, Online Advertising, Online Marketing.
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Mark Pointer
Basingstoke -
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2closebrothers.com, tpicap.com
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