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I'm a leader of creative with over two decades of experience in digital, and print design, focusing client's omnichannel and digital presence. Currently, I am leading an innovative team with responsibilities for three brands within the Kendal King Inc group - Kendal King, ShopCart Creative, and Soapbox Influence. I focus on storytelling through in-store presence, video and digital experiences, brand and product awareness, and creating content for social media. Our goal is to help brands and their customers with their omnichannel content.A large part of my passion is practicing and encouraging collaboration with others as much as possible. How else would I describe myself?• Storyteller• Omnichannel focused• Strategize creative for digital and social content• Focused on clear communication• Creating for both internal and external audiences• Deadline driven• Manage relationships within teams and partners• Brand building• Shopper marketingwww.shopcartcreative.comA few brands I have been fortunate enough to work with include Walmart, Sam's Club, the NBA, Nintendo, Sony, Microsoft, McDonald's, Tyson, Clorox, Johnson and Johnson, and American Airlines.
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Creative DirectorKendal KingBentonville, Ar, Us -
Vice President, Team Lead And Creative DirectorShopcart Creative Jul 2021 - PresentBentonville, Arkansas, United Stateswww.shopcartcreative.comShopCart Creative®, a division of Kendal King, is a creative design services agency. By focusing our work on Omni-channel experiences for the consumer, we help brands show their best self in-store & online while also being efficient & cost-effective. ShopCart Creative can help with services such as product photography, print & digital ad design, .com listings, EBC, A+ content, rich media, creative insights, and much more. -
Creative DirectorKendal King Jul 2021 - PresentBentonville, Arkansas, United Stateswww.kendalking.comWe offer unparalleled expertise, experience, and enthusiasm to bring everything from product packaging to POP displays to sign kits to life, all while maximizing your return on investment. -
Creative DirectorSoapbox Influence Jul 2021 - PresentBentonville, Arkansas, United Stateswww.soapboxinfluence.comWe help the biggest companies in the world leverage authentic, everyday voices to create awareness and activation for brands by driving grassroots conversations. Throughout the campaign, we collect actionable insights and listen to what shoppers are begging brands to hear. -
Design InstructorNwacc Aug 2011 - Jul 2021Bentonville, Ar• Create lesson plans, projects, tutorials, and lectures using a variety of teaching techniques for classes of up to 20 students• Courses and curriculum include: Design 1: Adobe Illustrator and Photoshop, Graphic Design 3: Adobe InDesign, pre-press, and layout, and Advanced Graphic Design: Adobe Illustrator, Photoshop, InDesign, and developing each student’s portfolio and professional presence• Identifying each student’s learning ability to create a uniquely productive learning… Show more • Create lesson plans, projects, tutorials, and lectures using a variety of teaching techniques for classes of up to 20 students• Courses and curriculum include: Design 1: Adobe Illustrator and Photoshop, Graphic Design 3: Adobe InDesign, pre-press, and layout, and Advanced Graphic Design: Adobe Illustrator, Photoshop, InDesign, and developing each student’s portfolio and professional presence• Identifying each student’s learning ability to create a uniquely productive learning environment• Promote student growth through critiques, peer reviews, and conversations with guest speakers• Guide students through team projects, hold them accountable for deadlines, and create checkpoints to stay on schedule to help prepare them for similar situations in their own careers Show less -
Senior Art DirectorOmelet Apr 2017 - May 2021Northwest Arkansas, Greater Los Angeles Area• Collaborate with our client to develop communication, strategies, and creative, starting from brainstorming and through execution• Manage crisis management events with audience specific creative • Identify key audiences, messages, and platforms for each piece of communication• Oversees creative, leading small teams and their direction• Daily and weekly creative reviews with internal teams and the client to ensure messaging is appropriately delivered to intended targets•… Show more • Collaborate with our client to develop communication, strategies, and creative, starting from brainstorming and through execution• Manage crisis management events with audience specific creative • Identify key audiences, messages, and platforms for each piece of communication• Oversees creative, leading small teams and their direction• Daily and weekly creative reviews with internal teams and the client to ensure messaging is appropriately delivered to intended targets• Present ideas and projects to senior members of the client team• Create, manage, and maintain style guides to retain consistent visual standards for 3 different voices • Shape and form messages in different voices, depending on the audience, including corporate, internal, and external, delivered through many different channels• Contribute to managing social presence for CEO, leadership, and various organizations in the company, through LinkedIn, Twitter and Facebook• Redesign of the internal email communication newsletter• Gather external content for weekly trend discussion to find new ways to communicate to our multiple audiences• Exercise extreme confidentiality with highly sensitive information and materials while processing and preparing them for broader distribution and formal announcements• Support and participate in creating messaging for distribution in times of crisis• Additional duties included taking photos, editing RAW images, and directing photo shoots Show less -
BloggerLos Angeles Sports Nation Jun 2018 - Jul 2020Greater Los Angeles Area• Provide up-to-date information pertaining to the Los Angeles Dodgers on a weekly basis https://www.laxsportsnation.com/category/dodgers/• Write news, coverage, and analysis• Keep track on information during regular, post, and off-season• Live Tweeting of events/games -
Senior Product Design EngineerPlano Molding Company May 2014 - Sep 2016Rogers, Ar• Managed all creative needs for 2 brands - Caboodles and Creative Options• Led a 10-person team of designers and production members in creating products carried by national retailers such as Walmart, Target, HEB, Meijer, Hobby Lobby, and JOANN Fabrics and Crafts• Designed new products using 18-month fashion trend research to guide the selection of all colors, prints, and patterns• Presented product trends and forecast information to buyers and executives• Selected materials… Show more • Managed all creative needs for 2 brands - Caboodles and Creative Options• Led a 10-person team of designers and production members in creating products carried by national retailers such as Walmart, Target, HEB, Meijer, Hobby Lobby, and JOANN Fabrics and Crafts• Designed new products using 18-month fashion trend research to guide the selection of all colors, prints, and patterns• Presented product trends and forecast information to buyers and executives• Selected materials, accents, and functioning hardware to remain under budget and help maximize margins• Oversaw relationship with China factories – with million dollar sales per season• Approved/rejected samples from China based on their ability to meet the established reputation of the respective brand – e.g., quality, functionality, etc.• Designed marketing tools such as look books, catalogs, trade show booths, and other types of marketing collateral• Owned relationships and budgets with printers and agencies for production of marketing collateral• Art directed agency partners in creating product photography and staged scenes for catalog photography while managing a $250,000 production budget each season• Produced and managed assets for social media presence for both brands Show less -
Senior Art DirectorInward Strategic Consulting Mar 2011 - Apr 2014Bentonville, Ar• Built relationships with client partners at Walmart, McDonald’s, and American Airlines while providing targeted creative focused on internal communications and improving employee engagement• Presented work to internal leadership and executives on client teams• Concentrated on internal messaging and executing creative strategy for department-specific and enterprise-wide programs• Established the framework and design standards for Walmart founder Sam Walton’s brand style guide•… Show more • Built relationships with client partners at Walmart, McDonald’s, and American Airlines while providing targeted creative focused on internal communications and improving employee engagement• Presented work to internal leadership and executives on client teams• Concentrated on internal messaging and executing creative strategy for department-specific and enterprise-wide programs• Established the framework and design standards for Walmart founder Sam Walton’s brand style guide• Managed freelancers, interns, and vendor partner relationships for production of project deliverables Show less -
Graphic DesignerAt&T Sep 2003 - Apr 2010Fayetteville, Arkansas Area• Responsibilities included being the only designer for 3 markets (Rogers, Fayetteville and Fort Smith)• Designed advertising in both digital and printed mediums• Supported 9-14 sales reps at any given time• Managed multiple projects in a face paced environment
Mark Popejoy Education Details
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Media Design & Technology -
Graphic Design -
Graphic Design
Frequently Asked Questions about Mark Popejoy
What company does Mark Popejoy work for?
Mark Popejoy works for Kendal King
What is Mark Popejoy's role at the current company?
Mark Popejoy's current role is Creative Director.
What is Mark Popejoy's email address?
Mark Popejoy's email address is mp****@****ing.com
What is Mark Popejoy's direct phone number?
Mark Popejoy's direct phone number is +163055*****
What schools did Mark Popejoy attend?
Mark Popejoy attended Full Sail University, The Art Institute Of Pittsburgh-Online Division, Northwest Arkansas Community College.
Who are Mark Popejoy's colleagues?
Mark Popejoy's colleagues are Tara Webb, Ali Sher, Michelle Rogers, Tabitha Fetherolf, Sandy Mac, Edi Wibowo, Andy Bales.
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