B2B Business Development sales leader for NSF/GMP certified contract manufacturer targeting nutraceutical companies.

Managed sales group for B2B Private Label personalized supplement fulfillment company. Helped grow client supplement business for leading health influencers, national practitioner supply companies, medical clinics and DNA testing companies.• Company’s 2023 annual order volume grew by over 500%. • Doubled the total number of corporate clients.• Updated company website.• Was also Head of Formulary adding 12 strategic ingredients to catalog enabling clients to reach new category segments.

As a consultant for a Middle East company aiming to establish two global sports nutrition brands endorsed by renowned bodybuilding athletes, I spearheaded various aspects of the project. This included crafting comprehensive product portfolios, designing presentation decks, labels, price lists, and establishing social media presence. I traveled to Dubai to showcase the brands at the region's largest fitness trade show, targeting global distributors. Additionally, I orchestrated the successful launch of the brands in the US during the Olympia Trade Show. Throughout the process, I conducted over 50 distributor meetings, resulting in the acquisition of multiple purchase orders exceeding $1 million for the company.

Initiated the development of a retail channel for the company. Developed new products for retail channel, hired and trained National Broker, attended natural trade shows. Managed Amazon page and advertising. • Implemented with CVS an in-store testing program for 5 sku’s.• Gained new distribution for 8 sku’s with distributors UNFI and KEHE.• Gained new distribution for Fresh Thyme Markets, Vitacost.com, Kroger.com, Mom’s Organic Market, Luckyvitamins.com, Akin’s, Chamberlain’s & Earth Origins Markets.

I led the establishment of a dynamic sales team and the implementation of effective pricing and promotional strategies. This involved making necessary product formulation adjustments to ensure FDA compliance for labels and products. Additionally, I took charge of operational functions including forecasting, shipping logistics, and overseeing marketing initiatives, which included managing Brand Ambassadors and social media platforms. Furthermore, I provided valuable insights during the company's rebranding and reformulation efforts to better align with the needs of both consumers and retailers. Through strategic initiatives, I successfully secured new distribution partnerships with Europa Sports Distributor and internationally in Australia and Dubai. Additionally, I achieved approval for distribution with reputable retailers such as Bodybuilding.com and GNC.

Established operations for new office and hired staff to launch brand into retail marketplace.• Gained new distribution in Vitamin Shoppe 16 sku’s and Bodybuilding.com 29 sku’s.• Gained approval for distribution with Walgreens for 4 sku’s and Kehe Distributor for 12 sku’s.• Implemented 3PL warehouse for all fulfillment needs to launch brand into retail.• Improved Amazon service fill rates for both Vendor and Seller Central accounts from 60% to over 98%.

Responsible for management of US and International Sales and the Marketing Department with a total of 11 direct reports.• Led successful re-launch with Europa Sports Distributor gaining over 1,800 new points of distribution in specialty channel in only 3 months. • Directly managed 35 International Distributors during transition delivering average of $1 million in revenue each month. • Gained new distribution for 5 sku’s in the Vitamin Shoppe.• Spearheaded brand efforts on Amazon developing A+ pages, page ranking, search optimization and advertising execution.

Drove revenue growth for GAT Sport nutritional products company by developing innovative new products and branding. Launched business development and marketing strategies to drive profitability and brand value.• Successful in growing sales 91% from $21 to $40 million along with 14 sales team members. • Gross profits grew 300% from $1.5 to more than $6.0 million. • Managed brand efforts at the Vitamin Shoppe to grow from the #15 ranked brand in the Sports Nutrition Category to #5 ranked.• Guided International Sales Team that gained 17 new International Distributors and attended trade shows in 6 different countries.

Guided relocation of company operations from the Concord, CA facility to the Sunrise, FL facility. Hired team of 16 new employees working in Sales, Marketing, Customer Service, Accounting and Product Development roles.• Developed 50 new sports supplement and beverage products that generated $2 million in new product sales. • Increased International distribution by adding 10 new distributors expanding reach into 45 countries. • Negotiated the licensing rights to the MMA clothing brand Tapout and developed Tapout Sports Nutrition brand gaining distribution into retailers GNC, Fred Meyer, Winn-Dixie, Stop&Shop, Bodybuilding.com.

Director of Sales for National Accounts in natural retail industry that included Whole Foods, Wild Oats, Vitamin Shoppe, Vitamin Cottage, Vitamin World and GNC. Hired, trained and directed NSS/Acosta National Broker network of 81 representatives. Exceeded annual sales budget each year growing national accounts 26% to $16MM. • Grew annual Whole Foods business +30% through national promotions and gaining 8 new products. • Vitamin Shoppe sales grew +24% with secondary shipper orders and 8ft brand sections, while adding 10 new items.• Created and launched ProBio Wellness one of the first multiple items probiotics brand. Gained distribution in Publix, HEB, Central Markets, Fred Meyer, King Soopers, CVS, and Walgreens.

Sales Planner for $300 million nutrition brand working with Sales Account Managers, Demand Planning, Finance, Inventory Management and Marketing. Additionally, managed retailers Publix, Winn-Dixie, Food Lion and Kroger headquarter responsibilities with a sales budgets of $39 million.• Initiated re-location of the brand from Kroger DSD Healthy Living section to HBC isle which increased AVC by 20%-30%. • Sold $1 million in secondary distribution of protein bars and beverage floor stand shippers across multiple Kroger divisions. • Gained new distribution of 64 items in Food Lion, Winn-Dixie and Publix generating $5.9 million in sales.

Managed vitamin, diet and sports nutrition sales to grocery store chains in Southeast and eventually managed business development for Wal-Mart and Sam's Club within the Diet and Sports Nutrition category. Responsible for sales budget in excess of $25 million.As National Account Manager role- Responsible for sales to key national account grocery chains in the South. Developed Vitamin and Nutritional products sales and marketing plans that met corporate profit goals while exceeded sales quotas each year. - Key retailer contracts signed included: 2 year- $20 MM contract with Winn-Dixie and 3 year - $21 MM with Food Lion for Vitamin, Diet and Sports Nutrition products. - Earned category captain position at both Winn-Dixie and Food Lion. Grew Winn-Dixie annual sales 300% by gaining 97 new items in distribution in 1,150 stores and Food Lion sales from $313K to $5.5 MM by gaining 90 new items in 1,240 stores.