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Mark Potts is an entrepreneur, executive and consultant who has long been on the cutting edge of the digital revolution. He has been a leader in the development of innovative strategies and products in online media, created and worked for several startups, consulted to some of the nation’s leading digital and media companies, and has taught college classes in entrepreneurship. As co-founder of Backfence and GrowthSpur, Potts was a pioneer in the field of hyperlocal media. He created one of the first electronic news prototypes in the early 1990s, and then co-founded The Washington Post Co.’s digital division. He was Chief Product Officer for Cahners Business Information (now Reed Business Information), the nation’s largest trade publisher, where he oversaw the development and operation of 120 trade-magazine Web sites, including Variety.com. He was a member of the founding team of the @Home Network, where he led the creation of the first consumer broadband programming service. And he was Vice President of Content for the Lawrence (KS) Journal-World. As a consultant, Potts has developed strategies and products for The Washington Post Co., Philly.com, the Los Angeles Times, Cox Communications, Lancaster (PA) Newspapers, the U.S. Holocaust Memorial Museum, Fora.tv, Classified Ventures, Connecticut Mirror, the Newspaper Association of America, the Pennsylvania NewsMedia Association and many other Internet and media companies. He was the founding editor of Journal of Alta California (Alta).Formerly a journalist at The Washington Post, Chicago Tribune and San Francisco Examiner, Potts is the co-author of two business books, The Leading Edge and Dirty Money. He has taught courses in Media Entrepreneurship at the University of Maryland and provided training and coaching for media clients. He also helped to create and organize the Free State Festival, a popular annual festival of arts, music, film and ideas in Lawrence, KS.
Prestidigitation Consulting
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PresidentPrestidigitation Consulting 1996 - PresentProviding strategy, product and business consulting to publishers, online media companies, start-ups and VCs. Projects and clients have included:• Advisor to Lawrence Times news site, Lawrence, KS.• Strategic, product and editorial consulting and training for LNP Newspapers, Lancaster, PA.• Organizing and programming annual America East conference for Pennsylvania NewsMedia Association• Strategic and redesign plan for relaunch of Connecticut Mirror (ctmirror.org).• Strategic plan for merger of Newspaper Association of America and American Press Institute.• Strategic plan for Fora.tv.• Editing for San Simeon Press.• Site architecture, editing and content for "Genocide in Iraq" website for the United States Holocaust Memorial Museum.• New products strategy consulting for the Los Angeles Times.• Strategic and product plan for AllVoices.com.• New strategy and redesign consulting for HealthCentral.com.• Strategic plan for Examiner.com.• Strategic and product plan for Kudzu.com, Cox Communications' local directory site.• Strategic, business and product plans for Washington Post Digital.• Business and product plan for real estate classified advertising site for newspaper-industry consortium Classified Ventures.• Strategic, business and product planning for New Century Network, a consortium of major newspaper companies.• Developed and wrote business plans for several Kleiner Perkins Caufield & Byers ventures.• Developed and wrote business and product plans for several independent companies and startups.• Advisor to startups including Thunder (PaperG) and SquareOffs (board member).
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Business MentorEnterprise Center Of Johnson County Jan 2017 - PresentI serve as a volunteer mentor for startups and developing companies in the Kansas City area, advising them on operations, strategy, structure, finances and other issues.
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Managing EditorJournal Of Alta California Jun 2017 - Oct 2018Founding editor, Journal of Alta California (Alta), a smart, literate quarterly about all things California: people, issues, places, culture, arts, lifestyle, history. www.altaonline.com - Finalist, 2018 and 2019 for Folio Magazine Ozzie Award for Longform Feature Writing
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Ceo And FounderNewspeg Jan 2012 - Dec 2015Creator of Newspeg.com, a startup that built a "Pinterest for news" to help people collect and curate news of interest to them and share it with others. -
Vice President-ContentThe World Company Oct 2012 - Oct 2013Lawrence, Ks, UsOversaw digital and print news operations of the Lawrence Journal-World daily newspaper and websites. Created strategies and products to increase audience and advertising revenue and to take advantage of mobile, social and digital platforms.* Named one of "Ten Newspapers That Do It Right" by Editor & Publisher, 2013* Winner, Best Local Newspaper Website, Local Media Association, 2013 -
Adjunct ProfessorUniversity Of Maryland Jan 2011 - May 2012College Park, Md, UsTaught undergraduate and graduate courses in Media Entrepreneurship -
Ceo And Co-FounderGrowthspur Jul 2009 - Jan 2011Us• Led team that created company to provide tools, services and training to monetize and professionalize local Web sites and create local ad networks.• First significant effort to make a business out of the burgeoning number of local sites and blogs.• Worked with media companies, including Los Angeles Times, TBD.com and Journal Register to support their hyperlocal efforts, including formation and operation of local ad networks. -
Acting Vp And EditorPhilly.Com Nov 2007 - May 2008Philadelphia, Pennsylvania, Us• Seven-month consulting assignment to oversee and completely revamp the Philly.com site (website for Philadelphia Inquirer and Philadelphia Daily News).• Created strategy for Philly.com, including groundbreaking approaches to site presentation, user-generated content, video and content partnerships.• Oversaw complete redesign of the Philly.com site, reflecting new strategy.• Worked closely with Inquirer and Daily News senior editorial management on new initiatives, daily operations and collaborative projects between the newspapers and Philly.com.• Managed daily operation of Philly.com, overseeing editorial team. -
Co-Founder, Evp, Acting CeoBackfence Inc. Aug 2004 - May 2007• Created concept, business plan and product plan for pioneering hyperlocal citizens media company. Sites launched in May 2005; the company raised $3 million in Series A financing from SAS Investors and Omidyar Network in October 2005.• Responsible for ongoing strategic and product development of company and its sites in three major U.S. markets.• Directed development, launch and ongoing development and day-to-day operation of Backfence.com technology platform and sites, managing technical, design and content teams.
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Vice President And Chief Product OfficerCahners Business Information (Reed-Elsevier) Aug 2000 - Sep 2001Oversaw all online publishing activities for nation's largest trade-magazine publisher, including strategy, development and management of 120-plus magazine web sites and 180-plus email newsletters, for brands including Variety, Publishers Weekly and many others.
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Vice President Of Product Development And Product ManagementNewsletters.Com Feb 2000 - Aug 2000Acted as de facto COO of ecommerce startup offering online access to well-known print newsletters. Oversaw all product development, corporate web site, document-conversion operation and liaison with publishers, and was deeply involved in overall corporate strategy and management.
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Editorial Director@Home Network Aug 1995 - Apr 1996Member of founding team of pioneering provider of consumer broadband content and services. Oversaw initial development of the @Home customer experience and managed partnerships with major content providers.
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Director Of Product DevelopmentDigital Ink/Washingtonpost.Newsweek Interactive Aug 1992 - Jul 1995Co-founder of Digital Ink (later WashingtonPost.Newsweek Interactive), the Washington Post Co.'s online division. Developed first electronic newspaper prototype for Washington Post; developed numerous other innovative electronic prototypes and products; worked with technology partners such as Apple Computer, IBM, Oracle and others on joint projects.
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Assistant Business Editor And ReporterThe Washington Post Jun 1982 - Aug 1992Washington, Dc, UsReporter and editor for Washington Post business section, covering technology, retailing, markets, M&A, corporate strategy and many other topics; oversaw weekly local business section and associated staff. -
Business And Technology EditorSan Francisco Examiner Sep 1985 - Oct 1986San Francisco, California, Us -
Business ReporterChicago Tribune Jan 1980 - May 1982Chicago, Illinois, Us -
Business ReporterAssociated Press Jul 1977 - Dec 1979
Mark Potts Skills
Mark Potts Education Details
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The George Washington UniversityJournalism
Frequently Asked Questions about Mark Potts
What company does Mark Potts work for?
Mark Potts works for Prestidigitation Consulting
What is Mark Potts's role at the current company?
Mark Potts's current role is Strategy/Product Consultant and Digital Media Entrepreneur and Executive.
What is Mark Potts's email address?
Mark Potts's email address is ma****@****cox.net
What is Mark Potts's direct phone number?
Mark Potts's direct phone number is +170333*****
What schools did Mark Potts attend?
Mark Potts attended The George Washington University.
What are some of Mark Potts's interests?
Mark Potts has interest in Arts And Culture.
What skills is Mark Potts known for?
Mark Potts has skills like Final Cut Pro, Video, Film Production, Film, Screenwriting, Editing, New Media, Video Editing, Entertainment, Short Films, Directing, Multimedia.
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