Mark Preston is in charge of capital raising, marketing and investor relations at GrizzlyRock Capital.• GrizzlyRock is an alternatives firm that invests in misunderstood small cap value companies through an equity hedge fund, concentrated long-only SMA’s and liquid co-investments.• GrizzlyRock focuses on finding clarity within complexity in businesses that have growing free cash flow with multiple drivers of appreciation.

• Managed a salesperson and directed alternative asset group’s sales and marketing efforts, including identification of institutional investors, marketing plans, and marketing/institutional due diligence materials for 6 different alternative funds.• Raised +$130M in co-investments, generating ~$3M in firm revenue (2018 – 2020); developed relationships with investors interested in co-investments, presented deals, and updated clients on marketing plan development.• Developed a database of +200 prospective institutional co-investors representing some of the largest institutional investors across North America; acquired +10 new accounts representing +$130M in assets.• Collaborated with executive leadership on generating new fund structures; determined and advocated for specific fund structures, identified launch costs, reviewed legal parameters, and identified missing risk management reports.

• Implemented improvements to marketing collateral, due diligence materials, fund structure, and website design to help drive sales of FSI’s hedge fund products and raise institutional assets across the U.S. and Europe.• Raised ~$150M in institutional assets for long/short equity financial sector hedge fund with ~$160M in AUM; identified best offshore domicile, negotiated reduced fees, and timed incoming assets to support fund’s launch.• Designed and implemented automatic generation of daily reports from information received from prime brokers to deliver superior risk and exposure monitoring for traders, analysts, and portfolio managers.

• Managed 2 sales team members overseeing strategic preference identification of investor contacts and hedge fund product sales representing ~75% of firm revenue each year for this third-party marketing firm.• Supported marketing platform implementation and the raising of assets for a number of emerging hedge fund managers and a firm-owned natural resources fund of hedge funds (FOHF); identified and built investor relationships and presented compelling hedge fund manager marketing materials and analytics to prospective investors.• Led international marketing campaign across the U.S., London, Geneva, and Zurich; improved informational takeaway sheets, marketing presentations, and due diligence materials, and collaborated with managers on ways to better articulate their edge, process, and risk management philosophy.• Performed prospective alternatives manager due diligence and oversaw marketing collateral and campaign development; analyzed strategies for long/short equity, relative value credit, asset-based lending, healthcare/biotech, convertible/merger/statistical arbitrage, natural resources, and managed futures.

• Developed, programmed, and executed proprietary trading systems for trading financial futures and options for DT Trading’s private partnership.• Designed and managed a financial website delivering market analysis and trading strategies for interest rates and equity futures/options that provided trading signals and levels for floor traders.