Creative Director
CurrentAs a Creative Director, I administer multiple agency's accounts as per outside vendor and printing requirements. I spearhead all creative development for a large regional bank. Additionally, I manage and direct the marketing team to effectively maintain and reinforce the efficient company's brand. I collaborate with vendors and merchandisers; identify emerging sales trends and exposed hidden marketing opportunities.A few key accomplishments in this tenure include:• Spearheaded all creative development for large regional bank system, resulting in generated 90% of agency billing.• Played an integral role as a creative director for the agency by managing external freelance design, video, photography, and digital resources.• Planned and developed all external advertising and marketing materials for a regional healthcare system.• Created launch materials for the new Ford F-150 processing plant.
