Mark R. Irby Email and Phone Number

Retired as vice president of marketing for Publix Super Markets, a Fortune 100 company also ranked on Fortune’s the World’s Most Admired Companies list. Now serving on the Publix Board of Directors. For more than 30 years I was the senior marketing leader at Publix. There I led the evolution of marketing from a small in-house advertising department to become a highly skilled multi-disciplined marketing function of over 350 associates. Its areas of expertise include marketing communications, creative development, customer analytics, loyalty performance, consumer insights and market research, product and service branding and design, and environmental design. During my time at the marketing helm, Publix grew more than $42 billion in annual sales and added 926 stores, expanding the company’s reach to include 7 southeastern states.End-to-End SMO www.endtoendsmo.comI’ve now joined with my friend and colleague Ben West to form End-to-End SMO, a new consumer marketing consultancy. The focus of our practice is Strategic Marketing Operationalization (SMO) – assuring strategies map through to marketplace results for businesses and their brands.A 35-year veteran of the advertising industry, Ben worked at Young & Rubicam and Ogilvy & Mather before founding the Cannes Lion and Effie award-winning, national agency, 22squared. His career's given him a broad range of experience across consumer categories. More recently, he’s worked as an independent strategy consultant, applying his skills and experience to collaboratively work with clients to develop and execute marketing of compelling brands. Ben continues to serve on the 22squared Board of Directors.Ben is the ideal partner: he has a passion for learning; he has always been data driven; he has a knack for discovering insights through research; and his background allows him to readily translate best practices across businesses.Together, we concentrate on four areas:1. Assuring differentiating purpose-minded strategies2. Designing high-performance organizations: process-oriented structures; role clarity; deep knowledge; and connective processes3. Marketing activation through contextual customer journeys developed around emotion-driven and task-driven objectives 4. Embedding innovation as an ongoing process to achieve revenue growthAs thought partners, our End-to-End SMO approach is collaborative. The outcome is an organization better aligned with its intentions and so, better prepared to grow its marketplace yield.Contact: mrirby@endtoendsmo.com bwest@endtoendsmo.com