Execullence is a growth strategy and execution firm founded under the premise that revenue growth by design, not by default, is the key to both profitability and optimal valuation. Our managing partners and executive consultants each have over 30 years of C-suite operating experience, spanning venture backed startups, growth equity, turnarounds, IPOs and large multinationals. With a proven methodology to drive strategic growth for B2B companies in healthcare, technology and business services, we work with CEO/COOs, Chief Strategy and Chief Growth Officers in high growth startups through organizations with revenues up to $300M to develop the core metrics and right-sized marketing and sales activity required to reach their growth, profitability and valuation objectives. The Execullence Roadmap to Strategic Growth covers all phases from Readiness to Execution to Scale. We are often called on to help bring strategic planning to life, through actionable analytics, vastly improved targeting and positioning, sales process management and development of programs that energize go-to-market efforts when other methods are either stalled or exhausted.

The x4 Capital Partners syndicate is a venture capital & growth equity special purpose investment vehicle founded by four seasoned executives in healthcare and technology with over 30 years of real-world operational, technical and financial experience. Accredited investors can learn more about x4's deal access, expertise, diligence process and results, as well as apply to join the syndicate to co-invest with us at https://www.x4cap.com/.

President and Chief Operating Officer of growth company in healthcare enterprise knowledge management. Key member of executive team and board during first 5 years of corporate evolution, prior to acquisition by AIM Specialty Health, a leading specialty benefits management company and wholly-owned subsidiary of Anthem, Inc. (ANTM). Strategic leadership and operational oversight of key corporate functions including corporate strategy, marketing, sales, finance, HR and client services. Applied Pathways' Curion Platform enables clinicians and business users to centrally develop, manage, and curate institutional knowledge and clinical best practices in an intuitive and visual workflow modeling environment.

"CEO on Call" consulting services in corporate strategy and planning, marketing and business development for small to mid size technology-based companies in the healthcare and financial services industries. Specializations in high growth corporate and product strategy, methodologies for rapid product development and deployment, go-to-market planning, customer segmentation, lead generation, sales management and execution.Engagements included:Sandata Technologies, LLC, Port Washington, NYMarketing, strategy and operations consulting and interim COO for leading national provider of information technology solutions to the home healthcare industry.SpineMatrix, Inc., Cincinnati, OHKey member of interim management team put in place to undertake a strategic evaluation of the company's business model, marketing and reimbursement strategies to identify the optimal go-to-market strategy for the organization to pursue. Axion Health, Inc., Denver, CO Strategic consultation, corporate re-branding and marketing oversight for a rapidly growing provider of workforce health protection and recovery programs in Emergency Preparedness and Response, Medical Surveillance for Hazardous Exposures and Occupational Health Clinic Management.

Start-up financial technology company with a Web-based receivables management platform sold as a private label offering through the commercial banking sector. The ASP-based application was designed to assist corporate customers in the acceleration of working capital through automation and streamlining of cash application and deduction management functions, integrating electronic data feeds and images from bank lockbox, ACH and wire operations with corporate ERP systems. Major accomplishments included the commercial release of the platform and establishment of channel partner relationships with three of the Top 10 banks in the U.S.

Instrumental in all phases of financing and management of the organization, development and execution of turnaround plan, $17M second round venture capital investment, $104M initial public offering and over 6 years of growth as a public company. • Responsibilities included oversight of Global Strategic Planning, Marketing, Public Relations, Information Services and Facilities Management functions. Reported to CEO on strategy and execution for new market sector penetration, analysis and integration of acquisitions, product launch planning, growth of strategic alliances, telecommunications, networking and operational support to 14 office locations in the U.S. and Europe. • Previously served as SVP, Corporate Strategy and Planning (2001-2003); SVP & GM of Process Management Services (2000-2001), comprised of ASP Application Services and Web Hosting Operations; SVP, Marketing and Product Management (1999-2000) and SVP, Sales and Marketing (1997-1999).

Responsible for all marketing, sales, strategic planning, market research, product management and customer service activities associated with the UltiMedex Integration Services business development initiative.• Directed launch of the Micromedex Medical Data Dictionary, establishing the company’s introduction into the marketplace for integrated clinical content and medical lexicology. • Initiated business relationship with 3M Health Information Systems and led the joint steering committee for product development and marketing. • Leadership role in the establishment of distribution channels and closing of over twenty new value-added reseller agreements, including relationships with the two leading health information system vendors in the industry.• Spearheaded the successful integration of the Red Book electronic business into the Micromedex organization while simultaneously launching a profitable new CD-ROM based line extension.

P&L management, marketing and operational responsibilities for the Red Book product suite, comprised of healthcare information databases and publications. Developed market penetration strategies, new business applications and service level enhancements, with primary focus on the growth of the electronic business.• Effectively transformed a declining print business into a profitable line of information products serving multiple sectors of the healthcare industry, achieving revenue growth in excess of 25% per year. • Conceived and launched the corporation's first Windows-based software application.• Directed a multi-divisional task force charged with development of a new clinical database system for drug utilization review.• Initiated the formation of a senior-level industry advisory board and alliance programs with all major U.S. schools of pharmacy.• Introduced new creative strategy, advertising campaign and trade exhibition program.

Directed strategic planning, financial management, market research, consumer and trade promotional activities and operational functions for a leading manufacturer of over-the-counter pharmaceuticals.• Launched Eucalyptamint Muscle Pain Relief Formula - Developed marketing plan for major new entry to the topical analgesic category. Coordinated all aspects of product development, market research, advertising, promotion, package design and manufacture.• Implemented Every Day Low Pricing strategy for Sunkist Multivitamins - Grew market share from #4 to #2 while achieving record profitability for the business.• Originated use of account-specific marketing for the Acutrim line of diet aid products - Developed specialized promotions for key trade accounts resulting in over $1.2 million in incremental sales.

Managed the $70 million product line of OLD SPICE fragrances and deodorant products. Major responsibilities included marketing planning and analysis, sales forecasting, inventory control and budgeting. Directed activities of internal support groups, advertising and promotional agencies.• Developed and executed two national Christmas promotions, each resulting in significant increases in consumer trial, market share and factory sales.• Negotiated and coordinated company-wide sponsorship of Children's Miracle Network Telethon. Event yielded unprecedented levels of retailer support for Shulton brands.

• Team leader in the development of an online Journal Entry System, a key element in the restructuring of IBM's internal accounting system.• Directed usability task force to validate functional requirements and enhance communications between developers and system users.