Mark Rechtin Email & Phone Number

Fayetteville, Arkansas, United States

Fayetteville, Arkansas Area

Rogers, Arkansas

Manage Shopper Insight activities across the Walmart portfolio supporting sales, category management, and shopper marketing. Facilitate cross-functional collaboration among Walmart, the local team, and Kellogg HQ.

Northwest Arkansas Area

Supported Category Leadership, Shopper Insights and Customer Marketing teams to manage and leverage the flow of data and science behind it through enhanced data partnerships, analysis, predictive practice, and automation.

Northwest Arkansas Area

Directed team of seven shopper insight professionals to develop world class shopper strategies. Utilized both qualitative and quantitative research, combined with secondary sources, to fully understand shopper behavior and win with customers through unparalleled insights and customer recommendations across the entire breadth of Tyson’s $7.3B retail.

Northwest Arkansas Area

Responsible for leading a team of customer insights professionals across all aspects of Retail Category Management, Customer and Shopper Insights. Delivered critical insights and business intelligence to our retail customers and internal Tyson stakeholders through a team of 18 Category Insight professionals on +$4B in Tyson sales.

Northwest Arkansas Area

Led insights team of five providing actionable insights and business intelligence on $700MM in Tyson sales. Achieved category lead status at Kroger in all Tyson major business segments via best in class use of 84.51° (dunnhumby) and category management principles.

Northwest Arkansas Area

Owned national trade planning strategy to grow customer sales while optimizing a +$90MM trade budget supporting $1.2B in sales. Ensured Sales and Marketing strategy alignment on competitive threats, trade rates, new item launches, customer pricing, etc.

Northwest Arkansas Area

Developed and led all Category Management activities at key customers. Provided Tyson and customers with a competitive edge by delivering category insights worth over ~$40MM in top line sales and savings.

Bruno's Supermarkets, Birmingham Alabama

Responsible for Nielsen’s preferred status at customer. Leveraged syndicated data and full suite of Nielsen capabilities to provide category growth strategies, business insights and marketing analysis to diverse groups across the customer including dry grocery, frozen, meat, dairy, marketing and real estate.

Southeast Region, Birmingham Alabama

Managed direct sales force and broker on $15MM in sales in the areas of business development, forecasting, trade spending competitive analysis, and waged sales campaigns at Bruno’s and key independents in Alabama, Georgia and Arkansas.

Little Rock, Arkansas Area

Successfully represented more than 25 manufacturers in the Arkansas market to grow sales and market share.