I work at Quadrangle, a Customer Consultancy, whose mission is to helps brands get closer to their customers by uncovering the human stories behind the data.- Oversight of all of Quadrangle’s continuous tracking accounts- Client Director on two key accounts in the Telecoms sector- Customer Experience expert who stays close to industry trends including UK CSI and KPMG CEE reports- Embedding Q software and analytics techniques in to our tracking projects- Creative storytelling that brings outside-in thinking- Management of tracking team ensuring that best-practice and outside-in knowledge is shared- Curious self starter: You will regularly find me on LinkedIn Learning or Q wiki page learning about data analysis techniques- Key achievements include helping our biggest client transfer their entire CEX programme to NPS in challenging market conditions- MRS Member

• Key contact for ad-hoc projects of various sizes for Sainsbury’s, FMCGs and Nectar partners including BP and Virgin Trains. Presenting to senior teams and Boards.• Using the most advanced technology I owned the research strand of a multi award-winning retail technology innovation pilot using micro location in a retail environment. Developed a unique and customisable in-store zonal triggered surveys allowing the client to ask questions of customers in-the-moment depending on where they were in store• Specialise in integrating primary research data with large customer database (20m records) to bring 360° insights to clients. Linked attitudes and behaviour to spend by integrating a U&A study with a decision tree analysis. Also created an RFM-style segmentation for use in a large tracking study• Oversee multiple tracking studies. Turned around a failing CSAT tracker for BP to be more agile, user-friendly and value adding. Client retained and increased research their spend• Lead qual/quant study for Nectar management to understand their partner’s needs (B2B)• Team management, conducting ongoing performance reviews and providing support and leadership. Feeding in to overall team resource requirements and planning• New business development and jointly responsible for business units revenue target• Identify opportunities to increase value by adding advanced analytics (key driver analysis, correspondence analysis, expectancy analysis, correlation/segmentation, TURF and max-diff• Maximise project margins by finding efficiencies in value chain. Reduced annual costs on large tracker by 5%.• Active Member of the Market Research Society (MRS), our MRS team champion and have attended various training courses and speaker evenings

Using our 5m strong researchable contacts database I help various companies find out what shoppers think about products, brands, categories and more. Marrying shopper responses with actual shopping transactions via Nectar / Sainsbury's helps me deliver a unique perspective to clients. I started this role delivering some exciting projects for FMCGs via Aimia's i2c joint venture, including a large U&A study on instant coffee, which was backed up by 1-2-1 in-home interviews and also tied in to a CDH project from i2c. I also enjoyed delivering several at-shelf studies as well as a large media study for i2c itself.I currently manage 6 continuous ad-hoc tracker projects for internal Aimia business units and a voice of the customer tracker for a FTSE 100 company. I also oversee our PackSMART package -testing product and am providing research support to an exciting trial with a major retailer that is using bluetooth beacon technology and location data.My most recent challenge has been taking on a customer experience tracker for a large UK fuel retailer, which incorporates site-level reporting, ongoing deep dives and a quarterly review.Current member of the Market Research Society (MRS).

Within Insight to Communication (i2c) - a joint venture between Aimia and Sainsbury's - my role is to propose and oversee the delivery of consultancy projects and propositions under the guidance of the Lead Consultant. Using rich Sainsbury's transactional data and powerful Nectar card data, allowing us to track customer behaviour, I oversee the proposal and delivery of consultancy projects to FMCG suppliers to Sainsbury's. These include standard performance & profiling questions through to customer decision hierarchies and ranging analysis, promotions analysis, category reviews and general ad-hoc business questions.Building client relationships and managing pipeline are integral to my current role.In addition to delivering projects, I am also a key stakeholder in product development and taking new client services to market.I enjoy people management and have experience of managing up to 6 people.

Early member of the start-up team that successfully launched the world's largest consumer electronics brand in the UK in April 2010;Key involvement in proposition and experience development for online and in-store channels, particular focus on gaming, Blu-ray/DVD, Music, Digital Imaging and Portable Audio.Overseeing key Best Buy marketing campaigns and supporting trade-wide marketing initiatives;Category analysis and insight in order to drive financials and better business performance, including basket analysis and accessories & service attach rates;Defining, creating and operationalising Best Buy's pre-order capability;Influencing and managing diverse relationships across a wide stakeholder group;AOL Broadband, London

Regular provision of competitor and market intelligence, particularly in the areas of fixed and mobile broadband, to AOL Broadband, TalkTalk and Carphone Warehouse management teams;Research and creation of weekly Devices and Technology report, Mobile Broadband tracker and quarterly synopsis of EMEA and UK notebook/netbook markets;Creation and implementation of a competitor intelligence system for call centre agents across AOL Broadband and TalkTalk businesses;Management of research projects and analysis of results culminating in interactive presentations;Key involvement in monthly and quarterly brand tracking reports and presentations;Analysis, refinement and presentation of key industry reports and competitor financials (e.g. Ofcom reports and quarterly releases/statements);Management of third-party data suppliers such as Enders Analysis, Strategy Analytics, IDC, Ovum (Datamonitor), YouGov and StrategyEye in order to ensure value from ongoing relationships;

Creation, population and maintenance of in-house competitor products database and monthly competitor activity reporting system with full product segmentation/taxonomy and user interface.Provision of Competitor/Customer Intelligence on a regular basis to business units as well as assisting larger projects such as M&A opportunity identification and campaign support. Management of market forecasting projects and external market analysis crucial to the annual cross-businesses strategic planning process.Crystal Holidays

Permanent customer contact with 300-400 weekly guests requiring excellent people skills, organising après-ski activities, ski school, ski guiding 3 times a week and airport transfers;Awarded "Best Overall Resort

Short industrial placement (university 3rd year) executed 100% in French language;Responsible for the setting up industrial intelligence system as well as carrying out specific research audits on suppliers and competitors;