Consumer & Regional Bank deposit segment leader overseeing high performing teams that are responsible for driving low cost deposit growth through new customer acquisition, activation, and increasing wallet share from existing clients. Driving strategic roadmap and delivery of replacing non-sustainable fee revenue with fee revenue from value-based value propositions.Currently positioned as an industry leader in both Consumer and Business Banking categories by 1) developing customer centric value propositions through innovative product design 2) sophisticated customer level pricing strategy and disciplined execution 3) telling our story through brand and targeted customer marketing campaigns designed to drive growth 4) a customer centric omni channel roadmap and delivery.

Consumer deposit segment leader overseeing a high performing product team that is responsible for driving low cost scalable deposit growth while maintaining a fair but competitive fee structure within the consumer retail segment. Accomplished by; product and channel innovation, product development and go to market execution, ongoing financial planning and management, and partner alignment.

Role Objective; grow new to bank households through checking acquisition and create competitive value proposition for mass market customers by creating a fair fee structure.Managed $8 billion in checking deposits off of 2.7 million accounts and $175 million in annual fee income. Increased checking households by 24% over a three-year time period compared to flat to negative growth from peers during the same time period.• Product development; own the product lifecycle from concept through launch as well as define success measurements and tracking / communicating those KPI’s on a frequent basis. Continually look for ways to innovate existing products/ deposit programs.• Align goals and vision; partner with marketing and sales to align marketing programs and sales strategy (goals, incentives, customer experience & banker expectation/ conversation) that drive key deposit metric growth.• Financial management; responsible for monthly forecasting of each line item within the deposit and fee’s P&L. Identify risks and opportunities and where necessary conduct cost & revenue analysis to make recommendations that will maximize profitability and achieve full year growth targets.• Administration; accountable to effectively collaborate with risk, compliance and legal to understand and manage regulatory changes/ needs as well as handle adhoc operational and IT issues

Responsible for the business development of the consumer banking sales strategy, tactical planning and sales execution to meet revenue growth objectives. Worked closely with the marketing, product, incentive, finance, training, legal and compliance teams to ensure alignment in achieving Huntington’s sales goals.Develop multi-channel sales and marketing campaigns that drive revenue growth. Campaign development included revenue forecasting, budget planning, campaign collateral, communication, reporting and post campaign evaluation

Managed the day to day operations of a team of 110 call center employees and associated scorecard and incentive plans. Responsible for employee development, adherence to Chase’s customer service standards, cross sell tactics and risk management through adherence to bank policy.

Managed a $605 million consumer deposit portfolio, 125 employees and associated scorecard and incentive plans. Responsible for hiring, onboarding, training and capacity management of the departments service levels. Successfully executed against corporate sales programs and strategies, ensured adherence to bank regulation & compliance; drove optimal customer satisfaction, associate productivity and P&L.

Responsible for the call center cross-sell, acquisition & retention programs utilizing 5,500 call center bankers and 275 managers. Worked directly with our marketing and product teams to develop customer response models that were used in service to sales, direct mail and advertising campaigns to generate new business