Mark Rickard

Mark Rickard Email and Phone Number

CEO and President and Owner @ Rickard Squared
New York, NY, US
Mark Rickard's Location
New York City Metropolitan Area, United States, United States
Mark Rickard's Contact Details
About Mark Rickard

I am a data driven direct and digital marketing professional. Excited to help clients and prospects leverage the power of data to optimize their customer acquisition and retention efforts online and off. We work across all channels (postal, email, display, mobile, social) to engage targets in the channels that they are most likely to respond. We are data independent, able to source best in class data to target prospects effectively, efficiently and economically. Rely on us to access the best data for your marketing efforts, from any source and any vendor with no agenda to push our own data on you. Our direct marketing background means that we are obsessed with performance metrics and committed to optimizing our clients' data driven programs to a target ROI, CPA or CPM.If you have your own database, we can work with you to clean, append, enhance and model it. We manage our clients' proprietary data and generate significant streams of income for them from their data assets.

Mark Rickard's Current Company Details
Rickard Squared

Rickard Squared

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CEO and President and Owner
New York, NY, US
Website:
rickard2.com
Employees:
11
Mark Rickard Work Experience Details
  • Rickard Squared
    Ceo And President And Owner
    Rickard Squared
    New York, Ny, Us
    View
  • Rickard Squared
    Ceo/President/Owner
    Rickard Squared Sep 1995 - Present
    Hauppauge, Ny, Us
    I own and manage a 30+ year old data driven direct marketing agency. We provide our clients with data-centric customer acquisition and lead generation solutions online and off. Our clients with their own proprietary data work with us to clean, append, optimize, model and generate significant revenue from that data. Our mission statement revolves around (1) data independence, (2) being channel agnostic, (3) transparency and (4) an obsession with optimizing performance metrics (ROI, CPM or CPA).Our strengths are working with BtoB marketers, consumer publishers, catalogers, consumer goods marketers, membership organizations, education and association marketers and non-profits.
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  • Ultravet Medical Devices
    Chief Financial And Legal Officer
    Ultravet Medical Devices Oct 2023 - Present
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  • Latham & Watkins
    Corporate Finance Attorney
    Latham & Watkins Jun 1989 - Sep 1995
    New York, Us
    I am a recovering attorney, having worked 6+ years in the NY office of L&W. I billed 3,000+ hours per year arguing over the placement of commas in 300 page credit documents. Met some great people who became friends for life. I had the opportunity to work in the family business during a period of growth and transition and I've never looked back.
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  • Arthur Andersen & Co.
    Tax Accountant
    Arthur Andersen & Co. 1983 - 1986
    Great job out of college. Incredibly smart people who immerse themselves in the tax code for a living. I am a math and statistics geek at heart. Loved the ticking and tying of numbers (still do).
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Mark Rickard Skills

Direct Mail Marketing Direct Marketing Customer Acquisition Email Marketing Database Marketing Marketing Strategy Lead Generation Online Marketing Online Advertising Integrated Marketing Multi Channel Marketing Digital Marketing Mobile Marketing B2b Marketing Web Marketing Social Media Marketing B2b Strategic Partnerships E Commerce Interactive Marketing Account Management Sem Digital Strategy Marketing Communications Affiliate Marketing Analytics Campaign Management Media Planning Marketing Management Relationship Marketing Digital Media Media Buying Online Lead Generation Marketing Research B2c Segmentation Conversion Optimization Brand Development Social Marketing Business To Business

Mark Rickard Education Details

  • The Wharton School
    The Wharton School
    Marketing
  • University Of Michigan Law School
    University Of Michigan Law School
    Law

Frequently Asked Questions about Mark Rickard

What company does Mark Rickard work for?

Mark Rickard works for Rickard Squared

What is Mark Rickard's role at the current company?

Mark Rickard's current role is CEO and President and Owner.

What is Mark Rickard's email address?

Mark Rickard's email address is mr****@****ist.com

What is Mark Rickard's direct phone number?

Mark Rickard's direct phone number is +151653*****

What schools did Mark Rickard attend?

Mark Rickard attended The Wharton School, University Of Michigan Law School.

What skills is Mark Rickard known for?

Mark Rickard has skills like Direct Mail, Marketing, Direct Marketing, Customer Acquisition, Email Marketing, Database Marketing, Marketing Strategy, Lead Generation, Online Marketing, Online Advertising, Integrated Marketing, Multi Channel Marketing.

Who are Mark Rickard's colleagues?

Mark Rickard's colleagues are Marianne Palumbo, Rick Alexis, Bob Rickard, Christine Pelczar - Marketing Strategist, Beth Mapes.

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