A former Chevrolet dealer, Mark began with an early focus on performance improvement and implementation of leading edge dealership practices. He founded The Rikess Group (TRG) in 1991 and is widely recognized with championing the One Price Selling movement employed at over 350 franchises. Delivering Gen Y dealership training is also a core competency of TRG. Corporate clients include AutoTrader.com, Toyota, Honda, Lexus and VW among others. He has been widely quoted in the Wall Street Journal, Business Week and the New York Times. Mark represents Numa, an AI based software company providing services to dealership's fixed operations. He is also the founder of Digital Air Strike – a service that allows dealers to outsource their social media and reputation management activities. He is also the Founder of Green Dealer Support – a company that helps dealers develop a strategy to become “greener” – resulting in cost savings and dealership differentiation.He also represents Car Offer; Strategic Source and C4 Analytics.