Mark Risis

Mark Risis Email and Phone Number

VP Strategy and Global Data Ecosystem @ PepsiCo
New York, NY, US
Mark Risis's Location
New York City Metropolitan Area, United States, United States
About Mark Risis

I create new areas of growth and performance. Entrepreneurial by nature, tend to thrive in dynamic, fast changing environments. My expertise is in strategy and operational execution of scaling businesses through data, analytics, and digital technologies - at Brand, Tech, Publisher, and Agency. Lead from the front, and am curious, empathetic and collaborative, empowering others to take ownership and drive outcomes. Passionate about unlocking measurable value, building alignment and shared vision, and managing high performance teams, infused with purpose and culture. Multi-disciplinary systems thinker, manage uncertainty and complexity with a focus on Simplification, Clarity, and Operational Excellence.

Mark Risis's Current Company Details
PepsiCo

Pepsico

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VP Strategy and Global Data Ecosystem
New York, NY, US
Website:
pepsico.com
Employees:
146948
Company phone:
0800 274 777
Mark Risis Work Experience Details
  • Pepsico
    Vp Strategy And Global Data Ecosystem
    Pepsico
    New York, Ny, Us
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  • Pepsico
    Vp Strategy & Global Data Ecosystem
    Pepsico May 2020 - Present
    Purchase, New York, Us
    Driving Strategy and Digital Transformation.Developed and leading PepsiCo's Enterprise Data Strategy.Achieved 0 to 1 hyper-growth for brand new team. Leading PepsiCo’s first Consumer Data Platform (CDP) and Consumer Data Strategy.Leading Data Partnerships and unlocking innovative data collaborations.Spearheading Innovation in Responsible AI, Media Effectiveness and Measurement, Sales Prospecting, Product categorization, Menu auditing and analytics, Knowledge Management.
    View
  • Liveramp
    Head Of Data Product And Partnerships, Tv Ecosystem
    Liveramp Apr 2019 - May 2020
    San Francisco, Ca, Us
    Led Liveramp’s Data practice across the TV ecosystem: TV sellers, Data providers, Ad Tech intermediaries, Agencies, and Brands.Established operational excellence, grew 2X and managed revenue operations through matrixed sales channels.Catalyzed the “flywheel” effect for Data in TV through direct and indirect means of influence and M&A
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  • Ibm
    Gm Head Of Data Strategy, Data Products And Partnerships, Watson Advertising
    Ibm Sep 2017 - Apr 2019
    Armonk, New York, Ny, Us
    Pivoted The Weather Company from Publisher into a Media, Data, and Tech model of Watson Advertising.General Manager of the Data business, monetized Weather, Location, and Audience data assetsScaled revenue from zero
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  • The Weather Company, An Ibm Business
    Vp Partnerships
    The Weather Company, An Ibm Business Dec 2016 - Apr 2019
    Brookhaven, Georgia, Us
    Created and scaled stand-alone data monetization business
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  • Tivo Research
    Head Of Strategy And Business Development
    Tivo Research Sep 2014 - Nov 2016
    Unlocked true value from TiVo's data and services assets. Transformed media research business into cross-platform Audience Targeting, Attribution, and Programmatic TV ecosystem. Struck partnerships with leading ad tech and data companies, Networks, MVPDs, Advertisers, Agencies. Built a team to support this new, growing area of TiVo Research
  • Tivo
    Vp Interactive Ad Strategy & Sales
    Tivo Feb 2012 - Aug 2014
    San Jose, California, Us
    Extending and deepening relationships with agencies and advertisers. Led Ad Product StrategyThought leadership across industry organizations, events, and round-tables focusing on Interactivity with TV on the 1st and 2nd screens. Managed Trade Advertising, Messaging, and Communications for TiVo's Ad business. Managed Sales and Sales Support staff.
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  • Tivo
    Director, Interactive Ad Sales & Strategy
    Tivo Aug 2008 - Feb 2012
    San Jose, California, Us
    TiVo, the inventor of the Digital Video Recorder and the only brand in the space, is driving the innovation in Interactive Advertising through the TV. I am responsible for educating the marketplace about our new interactive advertising features and working with clients to develop and deploy interactive advertising campaigns that lead to deeper, richer experiences and engagement with content and brands on TV.
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  • Brandnewworld
    Managing Director/Executive Producer
    Brandnewworld Jan 2006 - Aug 2008
    New York, Ny, Us
    Managed NYC office, lead strategic vision and narrative, oversaw production and delivery groups, led business development and marketing efforts.
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  • Brandnewworld
    Director
    Brandnewworld Apr 2004 - Dec 2005
    New York, Ny, Us
    Employee #1 of a digital strategy and creative boutique. Founded and incubated NYC office. Generated strategic foundation for agency. Managed contractors to build digital assets. Grew agency underneath, reporting to the two co-founders.
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  • Futurebrand
    Senior Consultant
    Futurebrand Jun 2000 - Apr 2003
    London, England, Gb
    Rose from Analyst to Consultant to Senior Consultant in 2 years. Built analytical backbone to the Brand Valuation practice. Delivered to GM, Lilly, Bausch & Lomb, GSK, Toyota, and Telefonica. Hired 5 analysts to replace self. Created Sports Valuation report for Forbes. Left to expand capabilities beyond Brand Consulting, to go deeper into media and advertising.
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Mark Risis Education Details

  • Duke University
    Duke University
    Competing Views On Human Nature: Dualism Between Scientific & Humanistic View Of Man In Society
  • Livingston High School
    Livingston High School

Frequently Asked Questions about Mark Risis

What company does Mark Risis work for?

Mark Risis works for Pepsico

What is Mark Risis's role at the current company?

Mark Risis's current role is VP Strategy and Global Data Ecosystem.

What schools did Mark Risis attend?

Mark Risis attended Duke University, Livingston High School.

Who are Mark Risis's colleagues?

Mark Risis's colleagues are Hasan Sokar, Oyeniyi Okusi, Myrian Lin, Alejandra Gallegos Pichardo, Cristóbal Flores, Yamile Rivera, Chris Manzini.

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