Mark Ryan Email & Phone Number

Dublin, IE

Kilkenny, Ireland, US

Kilkenny, Ireland, US

Shaping the marketing direction of the World's #1 Sports Nutrition Brand.

Marketing lead for an ambitious new start-up business in the plant-based food space that launched in Ireland in January 2021 and in just over a year has built a successful business case at home and gone live in 5 other markets.In my role as Marketing Director, responsible for a small team, I had complete marketing responsibility for everything brand.

Kilkenny, Ireland, US

• Ownership of the strategic direction and brand planning for the EU for two of the biggest global brands in the sports nutrition category.
• Lead out multiple region-wide consumer campaigns for Optimum Nutrition, which increased Brand Penetration and Awareness in the priority markets of UK and Germany and generated incremental revenue growth in brand.
• Owner and driver of an 18-month long product re-brand project across all Optimum Nutrition products in the EU, encompassing ownership of all elements from product improvement to the full activation plan.
• Successfully launched an Award Winning (POTY) range of protein snacks under the Optimum Nutrition brand to help expand the brand’s retail footprint (1500 new doors across EU) and bring new consumers into the brand.

Kilkenny, Ireland, US

• Oversaw Brand growth of 13% in my first 2 years in charge of the brand in EMEA, eventually leading to a promotion to Senior Brand Manager.
• Lead out the Optimum Nutrition Brand plans delivered a clear strategic growth plan with clear Must Win Battles rooted in our Jobs to be Done, that ultimately delivered continued brand growth in 2017 & 2018.
• Responsible for all Innovation, creative and storytelling for over 50 new products launched under the Optimum Nutrition brand, with a view to bringing new consumers into the brand and opening new retail channel.
• Created and deliver multiple fully integrated brand campaigns annually to coincide with key shopper windows, with a focus on priority markets in the UK and Germany. The innovations and activation associated with the.
• Lead out media buying & sampling strategy transition from traditional print media to digital platform with more in store / gym product sampling to optimize return on investment.
• Managed 7 figure marketing budget to optimize brand growth, consumer activation and return on investment across the region.

Croissy Sur Seine, FR

• Responsible for running of the UK and Ireland subsidiary of Terraillon, managing a staff of 5 people and reporting directly to the CEO of the group, with bottom line P&L responsibility.
• Unique Marketing role with responsibility for all aspects of business performance in the UK, including but not limited to marketing, sales, operations, logistics, quality, new product development and key account.
• Successfully launched the Terraillon brand in the UK & Ireland at the beginning of 2014, with an in-store presence now established in retailers like John Lewis, Currys, Argos, Lakeland, Debenhams etc. Terraillon sales.
• Grew business in first calendar year by 12% overall, through better brand exposure in the market, a more streamlined product range and portfolio, improved retailer relations and aggressive promotional campaigns.

Eynsham, Oxfordshire, GB

• Responsible for product branding, positioning, pricing, packaging, point of sale, communication etc.
• Responsible for the successful global launch of ‘Adlens Sundials’ – the world’s first pair of continuously adjustable sunglasses. This was Adlens’ first worldwide product launch.
• Created and completed a series of 60-second direct TV sales adverts designed to highlight the benefits of our unique products.Note: Adlens is a technology company and a social enterprise specialising in the development.

I have spent the past few months travelling the world on a career break.

Croissy Sur Seine, FR

• Promoted to Regional Sales & Marketing Manager for the Middle East & Australia with Terraillon, responsible for managing business in these regions with a three person staff.
• Exceeded annual sales targets in the region by penetrating lucrative new markets including Russia, Lebanon & Iran worth initial US$700k as well as overseeing a new joint venture to launch product range in Australia.
• Key responsibilities included sourcing market-appropriate product, placing orders, supplier negotiations, brand management, distributor and retailer relationship management as well as portfolio management for each.

Croissy Sur Seine, FR

• Marketing role responsible for the performance of Terraillon kitchen scales in Europe.
• Responsible for product performance across Europe with key overseeing market research, competitor analysis, NPD, product design, product features, costing, price positioning, product marketing, brand management and.
• Increased Terraillon market share over 2 years from 36% - 40% in a declining market.
• Created bestselling kitchen scale in France in 2011, according to official market data.Note: Terraillon is one of the world's leading weighing scale manufacturer with No.1 market share in France for consumer bathroom.

Pg Diploma In International Business Development, International Marketing

Msc, International Business

Bachelor Of Science (Bsc), Commerce & French