As the agency Creative Director my responsibility was to lead and guide the creative department as well as act as the chief creative strategist and liaison between clients, the executive leadership team, the account services team, as well as the new business and the UX/UI groups. This included establishing the lead creative direction for all strategic campaign initiatives, as well as the development and interpretation of the client’s campaign message, across a wide range of digital, social display, television, broadcast and digital radio, out-of-home, and a variety of print and environmental design media.Clients Included: ACCET, Arclabs School of Welding, Auto Training Center, BBJ Linen, Topsy's Popcorn, Side Pockets Sports Bar and Grill, Brookline College, Clary Sage College, Empire College, Edge Tech Academy, ETI Technical Institute, Career College of Northern Nevada, Career Education Colleges & Universities, Emory & Henry, Integrishield, Institute of Technology, First Institute, Integrishield, Istituto Marangoni, Keiser University, Lever1, Veterans of Career Education, Troost Midtown, Compass Redevelopment Partners, Florida National University, House to Home, IMBC, Institute of Technology, Center for Military & Veteran Reintegration, Metropolitan Community College, MyMedicareRates.com, Johnson County, KC Camps for Kids, Molecular Lab Partners, Texas Lutheran University, Salud Education, Stephens College, Western Technical Institute, WyoTech, West Coast School of Medical Imaging.

• Creative Director for Ingram's Magazine, the preeminent business magazine in the KC metro.• Designer for AChicken4life.com an agricultural startup based in Zürich, Switzerland and Oyo, Nigeria.• Strategic design support for Patchmommy.com, online retailer, based in Florida and the Netherlands

Led an internal advertising agency of 12 full and part-time creative professionals to oversee all the planning, creative development and coordination of select promotional, digital and core retail marketing communications programs to promote the sale of company products and further the company's sales objectives. Consultation with other areas of management and business units, sales departments, and advertising agencies to leverage retail marketing initiatives. Managed the activities of individual contributors and supervisors with accountability for goals, objectives, and operational policies. Advised senior leadership in the concept development for creative marketing retail strategies. • Provided leadership & vision to the team delivering outstanding communication design for a wide range of brand points across 4,000 stores. • Supported the planning, production, & management of creative assets (e.g. photography, renders, video, etc.) including content management strategy. • Established processes and infrastructure to guide and direct all stages of creative development, including design, copy, production and post-production, quality control and art preparation. • Creative Art direction and design for Sprint's real-time digital Dashboard.

• Created “got-to-have-it” design and copy concepts, for digital and print media.• Brought design concepts to life with hands-on design and layout.• Reviewed, critiqued and directed art directors, designers and copywriters.• Art Directed photo shoots with top photographers, both in studio and on location.• Presented work to clients and pitched new business opportunities.Clients Included:Aerus, Arthur Beren Shoes, Boys and Girls Club of America, Custom Ink, Jack Stack Barbecue, Journeys, Jockey, The Kansas City Steak Company, Hale Groves, NEMOA 2015 & 2016 Direct Exchange Conferences, Thomas Labs / Revival pet supplements

Led and managed a creative team of six direct reports including four editors and two senior designers, as well as six freelance editorial and design production staff. • Art direction for all eCommerce components on Hallmark.com • Provided art direction for digital assets for mass-channel partners: Amazon.com, CVS, Kohl’s, and Walgreen's• Hallmark.com increased revenues by 40% Y-o-Y with net daily increase of 300,000 unique page views• Art direction for national Retail Customized Marketing materials utilized by 2,300 Gold Crown Stores• Art direction for online Mother’s Day interactive Gift Finder program• Oversaw the design transition for Hallmark.com to a Mobile optimized platform

Led and managed Hallmark's Union Hill consumer-facing creative photography studio. With a team of 16 direct reports; including the seven full-time photographers, four photo art directors, the Hallmark photo retouching team as well as multimedia designers, videographers and photo equipment specialists. • Supported every arm of Hallmark’s consumer facing photography including: Marketing Communications, Marketing and Advertising, Greetings, Hallmark Business Connections, Front of Store Merchandizing, Public Relations, Customization, Packaging, Books and all third-party partners.• Photo Art Direction for environment shots including the '2013 Holiday' shoot in the Wasatch mountains• Creative shoots to support Creative Marketing Studio for both national and regional campaigns• Provided creative direction for all areas of Hallmark's environmental product photography• Worked with leadership on annual budgets for equipment, resources and program purchases• Photo Art Direction for various location photo shoots for "IDEAS" section of Hallmark.com• Photo Art Direction for Jingle and Belle books and puzzles• Photo Art Direction for 6-8 seasonal Marcom product catalogs• Art Direction for the Union Hill Photo Studio Rebrand

Consultant Creative Director for a leading San Francisco design studio: Clients | Projects:North Point Advisors: Design and direct corporate Identity program, corporate capabilities brochure for leading M&A company specializing on major deals in the retail and franchise restaurant industry.First Republic Bank (NYSE: FRC): Created Brand Identity design guidelines, print and digital advertising campaign, quarterly newsletter and various collateral pieces for Private Wealth Management division. Designed and art directed the PowerPoint deck for CEO's the IPO roadshow.Gilead Sciences: 2012 Annual report design concepts layouts for one of pharma's global behemothsIntelligent Optimist Magazine-Formerly Ode Magazine. Designed launch campaign for new magazine.Red Herring Magazine: Designed the relaunch of entrepreneurial magazine focusing on who's-who in the 'Valley,' with hi-tech startups, finance amid the ecosystem where technology and venture capital intersect.Stanford School of Medicine: Designed the commemorative Centennial Anniversary identity programAtEdge Photography: Concepts for annual membership books for the top photo agencyWines & Vines: Redesigned magazine from the ground up including the masthead. Art direction for the cover and created master design templates for the nation's leading monthly wine & viticulture magazine.Mercury Global Partners: Design consultant for the start up multinational PR agency. Designed corporate identity program.PatchMommy.com: Designed corporate ID program, exhibition booth and capabilities / sales brochure for the start-up, online retailer. Design consultant for web and related marketing and sales materials.

In addition to directing the creative design direction for a multitude of materials for the company, I was also responsible for directing, building and overseeing the implementation of the Equinix brand across its global footprint. This included developing both internal and external messaging materials across all categories, including web, collateral for print and digital advertising, exhibition and interior design solutions including the design and art direction for the Executive Briefing Center at the corporate headquarters in Foster City, CA.Equinix (EQIX) is the world's leading colocation company and has a market cap of $35Bn.

Making sense of the innate chaos that was Red Herring. Art and Design direction of 160 issues of the weekly magazine, the web site, and all the Red Herring event materials. Red Herring reached over 110,000 subscribers mostly top level entrepreneurs and venture capitalists.Designed and art direction for all Red Herring related advertising media and event collateral. Also a guest judge at Red Herring events including: Red Herring 100 Europe, Red Herring 100 North America and Red Herring 100 Global conferences in Santa Monica, San Diego, Monterey and Amsterdam.

In addition to my other Creative Direction responsibilities I was also the most read blogger during my tenure at Red Herring with over 1.5 million unique visits.

Founded a full Service Marketing and Design Studio specializing in high end collateral, branding and corporate Identity, annual reports, web design, magazine, environmental graphics and packaging. EBITDA went from $600k in the first year to an average annual income of $2M.Clients: Visa International, Visa USA, Architectural Foundation of San Francisco, Supracor, Peet's Coffee and Tea, Commerce One, Boise Paper Company, Clorox, Consulting Psychologists Press, Lindsey Beaman Communications, Consolidated Freightways, Davies-Black Publishing, Ditto.Com, FontAgent Pro, Globalstar, Globalstar USA, Insider Software, InQuisit, Space Systems Loral, Glorietta School, HP, Hatcher Press, RCM Capital Management, IBD, Oakland Art Gallery, Catellus, Bechtel, Connective Therapeutics, Commerce One, Geron, Sunrise Medical, Mercado Software, Pete's Brewing Company, Relevance Technologies, Northstar-at-Tahoe, New Moon Software, Identix, Editions Limited, Vectiv, Avistar, S4 Partners, San Francisco Focus Magazine, Vigilance, Premier Retail Networks, AIA San Francisco, Stanford University–The School of Medicine, Wines & Vines Magazine, Unti Vineyards, Pacific Bell, 401k Advisors USA, PatchMommy.com, Eurstyle.com, Kappler, Sequel Therapeutics, Veterans Association.

Design Director and Account Manager for Visa International, Visa USA, Brøderbund Software. Work included design and art direction of annual reports and high level corporate marketing communications pieces. Responsible for generating $500k of new business. Responsible for creating concepts, directing design, copy, and production with small team of top designers, writers and production artists. Also worked closely with third party photographers, illustrators, printers and production services.

After graduating with a First Class B.A. (Hons) degree in Graphic Design from UAL (formerly LCP) in London I started working with the world's largest independent design consultancy as a graphic designer with Mervyn Kurlansky and his team designing materials for a wide range of national and international blue chip clients. Accounts included: Barclays, Plessey, Reuters and MoMA Oxford with founding partners: John McConnell, David Hillman and Alan Fletcher, this all at the landmark Notting Hill studio in W11, London, before transferring to the San Francisco studio in 1990.While at Pentagram San Francisco I worked with Partner Kit Hinrichs on a multitude of brands as a senior designer under the direction of the four west coast partners: Kit Hinrichs, Linda Hinrichs, Neil Shakery and Lowell Williams. Projects areas included: corporate ID programs, annual reports, advertising campaigns, exhibition design, brochures, magazines, book design, concert programs, packaging, billboards, catalogs environmental graphics, outdoor billboards and newsletters. Clients included: Reuters, Clarks Shoes, San Francisco Architectural Resources Group, Barclays, The Coca-Cola Company, Pacific Design Center, Latin American Arts Association, Williams-Sonoma, Consolidated Freightways, Conway Transportation, Levi Strauss (Levi's), Asia Pacific Foundation, Plessey, San Francisco Museum of Modern Art, AIGA San Francisco, AIA San Francisco, Ruskin College, Oxford, Zubin Mehta & "The Three Tenors" Polaroid, LEO'S (Co-Op Stores) UK, Visa International, Visa USA, San Francisco Beaux Arts Ball, WestAmerica Bank, ArtCenter College of design, Simpson Papers, Royal Viking Lines, Skald Magazine, San Francisco Mart, Pacific Design Center, WestWeek, Chef Joyce Goldstein (Square One Restaurant) Sequel Therapeutics, Connective Therapeutics, John Blaustein Photography, Galoob Toys.

Graphic design intern working directly with Kit Hinrichs and his team on designs and presentations for various clients including: Art Center, Review Magazine, John Blaustein Photography, Consolidated Freightways, Clarks Shoes, Potlatch, Royal Viking Lines, Skald Magazine. Television Retail Networks, West America Bank.

Graphic designer working directly with art director, Robert Wood for Fitch's retail client Debenhams on the flagship store rebrand and launch in Oxford Street, London, W1. Also worked in the Branding department focusing on concepts and the redesign of Electronic Branding Systems' corporate identity program.

Graphic Designer generating presentations and creative concepts for posters, magazine ads, billboards and report covers at the Müllerbach Strasse studio in the heart of Zürich, Switzerland. Also did some magazine modeling for Voila. Reported directly to award winning Creative Director, Hans Siegwart.Clients: Union Bank of Switzerland, Ovomaltine (Ovaltine), Voilà Magazine and Knorr (Unilever)

Assisted creating presentation design renderings for various packaging projects for a number of food and beverage clients including Lipton as well as the logo design and corporate ID programme for PGD – Pacific Gifts & Diaries.