Mark Sampson Email & Phone Number

Toronto, Canada Area

Develops and implements comprehensive internal communications strategy, working with functional business unit leaders and other internal stakeholders.Creates strategic communications (Supporting the desired culture through an effective associate communications plan).Partners with leaders to write, design and execute associate engagement and communications programs that reinforce strategy at all levels of the organization.Partners with other internal partners to inform/influence internal stakeholders with messages and empower employees with clear and actionable messages and provide general guidance to internal partners. Identifies communications opportunities, as well as designs and executes communications and programs to influence opinion and build consensus among diverse, multi-leveled audiences, including executives.Supporting Director of Communication and Media in developing Leadership Communications (writing and presentation design for the CEO and Senior Leadership Team)Ensure organizational initiatives and projects are successfully communicated to employees and stakeholdersPlan, edit and write content for a variety of internal communications mediums, such as a staff intranet, publications or regular email bulletin.Storyboard or translate ideas to the creative team of art directors and designersDevelop and continuously improve the internal intranet site as a go-to resource for staff across the CollegeUse storytelling to engage staffDeliver presentations at organizational eventsEnsure internal communications messages are consistent across all mediums and for different departments of the organizationEnsure internal communication messages are consistent with external communication messagesSupport the internal communication response to crisis situations which affect organizational perception and reputation

Toronto, Canada Area

Coordinate, develop and manage E-communications-related activity. Implement social media strategy and manage ongoing development.Supervise web editor.Coordinate social media outreach to promote the College's activity and engage the membership, stakeholders and the public.Work with other communications staff to integrate social media strategy with existing communications tools.Track, monitor and report on social media trends.Develop and maintain corporate social media guidelines and risk mitigation strategies.Develop compelling online content.

Toronto, Canada Area

Manager on PwC's strategic e-marketing team, with responsibilities that entailed comprehensive editorial oversight of the firm's national web presence. Developed and implemented extensive online strategies to promote PwC's major publications, service areas, industry expertise and economic analysis. This included developing detailed e-marketing strategies, interviewing firm partners, writing and editing web content, developing information architectures and sitemaps, recommending appropriate online social media tactics for promotion, liaising with multimedia designers and web production staff, and gathering metrics using Google Analytics and WebTrends.Managed a team of web producers who also developed online content. Supplied editorial guidance over their work, conducted weekly strategy meetings, and provided extensivecoaching and performance assessments for them. On multiple occasions, I coached my direct reports out of difficult performance issues and helped them to meet or exceed theexpectations of their roles. Extensive editing, with an eye to web optimization, of content published to PwC's Canadian website. Balanced the needs of PwC's marketing messages with the need to createconcise, engaging web content that has been optimized for both online readers and search engines. Helped PwC's website substantially elevate its organic search results for key terms and phrases related to major marketing campaigns.Conducted final quality assurance of web pages prior to deployment to the live site.

Guelph, On

Managed Geosign's vertical of finance-related websites, covering the areas of investing, insurance, mortgage, taxation and personal finance. Designed and implemented an editorial strategy to expand the finance vertical's stable of websites.Managed a team of three employees, including a staff writer, web designer and links developer/SEO specialist in addition to freelance writers.Wrote feature articles, news items, blog entries and other content as required.

Sydney, Australia

Senior online editor for CCH's "Premium News" service covering the broad topics of employment and occupational health and safety (OHS). Provided ongoing coverage and analysis of the Australian federal government's industrial relations laws introduced and passed in Parliament in 2005-2006. This was the largestshake-up of Australia's workplace relations regime in 100 years, and I was charged with ensuring CCH's online news service provided comprehensive coverage.Managing relationships with a team of contributing writers, both external and internal, to provide additional content to CCH's online news service. Writing online articles on key and/or newsworthy decisions passed down in Australian courts at all levels related to human resources, industrial relations and OHS. Writing online content in the form of magazine-style feature articles, news items, and marketing pieces for daily web service.

Gangnam-Gu, Seoul, Korea

Taught various aspects of English as a second language, from basic phonics through junior, intensive and TOEFL levels, to students aged 8 to 16.Wrote numerous company materials, including teaching manuals, workshop outlines, and a monthly newsletter column.Won Teacher of the Year in 2005 for the Seoul campus of the school.

Halifax, Canada Area

Publishing (Atlantic Progress magazine), Halifax, Nova Scotia Wrote feature-length profiles, analytical articles, opinion pieces, and advertising supplements for this Atlantic Canadian business magazine. Project managed various annual editorial packages. Liaising with freelancers, copyediting, fact checking, and proofreading various sections of the magazine.

M.A, English Literature And Creative Writing

Bachelor'S (Honours), Journalism