Frames By Post is a leading brand in the wall decor market, offering a range of products from photo frames to mirrors. As the director of this company, I oversee the brand development, web site traffic growth, web site UI, and advertising revenue. I also manage the sourcing and supply chain from China and the Far East, leveraging my extensive network of contacts and negotiation skills to secure the best quality and price for our products.I have over 25 years of experience in the wall decor industry, both in the UK and China. I have a proven track record of implementing lean manufacturing and quality control strategies, as well as introducing new product lines and designs that appeal to the online and DIY retail buyers. I have worked with some of the largest and most reputable clients in the market, such as Amazon, Wickes, and B&Q, setting up direct vendor accounts and delivering products on time and within budget. I am passionate about creating and delivering innovative and attractive wall decor solutions that enhance the customer experience and satisfaction.