Mark Scheets Email & Phone Number

New York, Ny, Us

Chesterfield, Missouri, Us

- Responsible for ownership of marketing-generated pipeline for the FieldRoutes product, ensuring alignment between marketing initiatives and revenue goals.- Work closely with Sales, Marketing, Product, and other teams to align on objectives, develop Demand Gen strategies, and define performance goals.- Develop and implement comprehensive ABM strategies, identify target and segment accounts, and create tailored marketing campaigns to engage and convert prospects- Design, implement, and optimize omni-channel campaigns to drive engagement, lead, and pipeline generation - Lead and manage sales and inbound marketing performance meetings, and report out on inbound lead performance, pipeline metrics, and trends - Improve alignment between sales and marketing, resulting in a more efficient communication regarding inbound marketing performance

Chesterfield, Missouri, Us

- Manage all aspects of full-funnel paid media strategy including paid search (Google & Bing), paid social, display, and video (YouTube) to drive growth & demand generation efforts for B2B SaaS solution- Manage $4.5MM annual media budget - Perform landing page CRO audits and campaign A/B tests to improve performance and lower costs - Work closely with team on all areas of demand generation and growth marketing strategies - Manage account based marketing strategies (ABM) utilizing 6sense and existing audience data across multiple platforms- Lead and manage weekly sales and inbound marketing performance calls with senior leadership and report out on marketing inbound lead performance and pipeline value metrics

New Haven, Ct, Us

Lead and manage SEO, SEM (Search, & Display), and paid Social Media strategies to drive B2B demand and lead generation with full strategy based on customer journey. I work with internal stakeholders within the division who manage multiple business areas to develop digital marketing strategies such as website content and paid advertising to meet quarterly and annual business goals. I lead web analytics efforts for my team and provide feedback on all team managed business areas on our web properties. I have worked on adopting new analytics platforms (Matomo) and develop monthly and quarterly website performance reports that are presented to senior management. - Develop content and SEO strategies resulting in a 200% increase in leads generated year over year for 5 websites via organic channels- Lead SEO strategy for existing site migration project for 5 team managed websites - Perform A/B and multivariate testing on paid search campaigns and landing pages to increase conversions and reduce costs per acquisition - Increase leads via paid search and display 157% and reduce cost per acquisition 148% year over year- Provide team with thought leadership and insights on SEO and SEM strategies and trends

Bethany, Ct, Us

Lead and manage digital marketing team that works with B2B and B2C clients in various industries including: Healthcare, Utilities (residential & commercial), Retail Banking, and more focusing on SEO, SEM (search and display), and paid Social Media. I worked with clients and internal teams on developing marketing strategies and defining KPIs to ensure campaign success within client budgets.- Create reports for clients that measure campaign performance - The data in these reports is analyzed to assess digital campaign effectiveness and provide recommendations for further improving ROI - Manage monthly and annual client budgets and forecast paid search spend - Grow all client digital marketing campaigns compared to previous year resulting in greater agency revenue and profitability- Drive new business for the agency through improved search marketing strategy, work with senior leadership on new business proposals and sales pitches

Help startup company with limited budget develop digital marketing strategy with emphasis on SEO in competitive market (mattress & bedding). I worked with the team on developing the company website, online marketing strategy, and forecasting. During my time with Custom Sleep Technology, I saw the company grow from an idea to driving e-commerce sales in less than a year and a half. The company is still generating online product sales from the work that I did and are still ranking well organically for products that were a focus.- Aid in development of company website and analytics to track on-going customer interaction to improve conversion rates and product sales- Work with team in analyzing industry and major competitors' marketing strategies to formulate long term company growth objectives and goals- Drive e-commerce sales via organic search traffic - 79% year over year growth of SEO driven e-commerce sales - Develop long term digital marketing plan and sales projections based on future marketing spend and forecasted ROI

Seymour, Connecticut, Us

Lead and manage direct response performance based organic search strategy for national network of home improvement contractors with a focus on HVAC, Plumbing, Home Insulation, Energy Audits, and Solar. I was responsible for ~50 accounts and worked with both internal and external teams on driving more qualified leads and organization revenue. - Perform SEO and site performance audits for client websites using internally built CMS and analytics tools, along with other tools such as Google Analytics, Google Search Console, Bing Webmaster Tools, Ahrefs, Majestic SEO, and more. - Develop on-page and off-page SEO strategies to increase organic search rankings, traffic, and leads-Manage Paid Search campaigns focused on lead generation on a national scale. Improve campaigns by reducing spend, improving click through rates, and conversion rates to drive more qualified leads-Manage and optimize client local listings utilizing Google My Business, Yelp, Yext, and many other local listing and citation sites nationally- Create and analyze monthly traffic and lead reports for our corporate sites for senior management comparing month over month and year over year data, leads generated, trends, and estimated revenue.-Point person for the Dr. Energy Saver network of dealers & contractors. Managed SEO strategies for many of our client accounts

Naugatuck, Ct, Us

-Develop SEO and content strategy for company insurance site to improve organic site traffic and lead generation efforts - Manage monthly and quarterly marketing analytics reporting to measure performance of campaigns and KPI growth- Work with marketing team to develop lists of existing customers to send monthly emails and letters to using Constant Contact - Created and analyze monthly financial reports for Senior Management using Marquis MCIF software

Milford, Connecticut, Us

- Managed the company’s social media accounts (Facebook, Twitter, and LinkedIn), as well as manage, edit, and write unique content for our 3 real estate related blogs- Increased site traffic and improve organic search rankings with off-page SEO efforts such as link building and guest blogging using white hat techniques- Monitored website and blog traffic using Google Analytics, and Social Traffic using Hootsuite and Raven SEO Tools. I used this data to brainstorm content ideas with members of the marketing team to help increase site traffic- After I started managing the social media efforts, blog traffic has increased and has brought in more leads due to Facebook advertising and increased social interaction

Bachelors, Science; Business Administration; Marketing

As, Business Administration