Mark Scheets Email & Phone Number

New York, NY, US

Chesterfield, Missouri, US

- Responsible for ownership of marketing-generated pipeline for the FieldRoutes product, ensuring alignment between marketing initiatives and revenue goals.- Work closely with Sales, Marketing, Product, and other teams to align on objectives, develop Demand Gen strategies, and define performance goals.- Develop and implement comprehensive ABM strategies.

Chesterfield, Missouri, US

- Manage all aspects of full-funnel paid media strategy including paid search (Google & Bing), paid social, display, and video (YouTube) to drive growth & demand generation efforts for B2B SaaS solution- Manage $4.5MM annual media budget - Perform landing page CRO audits and campaign A/B tests to improve performance and lower costs - Work closely with team.

New Haven, CT, US

Lead and manage SEO, SEM (Search, & Display), and paid Social Media strategies to drive B2B demand and lead generation with full strategy based on customer journey. I work with internal stakeholders within the division who manage multiple business areas to develop digital marketing strategies such as website content and paid advertising to meet quarterly.

Bethany, CT, US

Lead and manage digital marketing team that works with B2B and B2C clients in various industries including: Healthcare, Utilities (residential & commercial), Retail Banking, and more focusing on SEO, SEM (search and display), and paid Social Media. I worked with clients and internal teams on developing marketing strategies and defining KPIs to ensure.

Help startup company with limited budget develop digital marketing strategy with emphasis on SEO in competitive market (mattress & bedding). I worked with the team on developing the company website, online marketing strategy, and forecasting. During my time with Custom Sleep Technology, I saw the company grow from an idea to driving e-commerce sales in.

Seymour, Connecticut, US

Lead and manage direct response performance based organic search strategy for national network of home improvement contractors with a focus on HVAC, Plumbing, Home Insulation, Energy Audits, and Solar. I was responsible for ~50 accounts and worked with both internal and external teams on driving more qualified leads and organization revenue. - Perform SEO.

Naugatuck, CT, US

-Develop SEO and content strategy for company insurance site to improve organic site traffic and lead generation efforts - Manage monthly and quarterly marketing analytics reporting to measure performance of campaigns and KPI growth- Work with marketing team to develop lists of existing customers to send monthly emails and letters to using Constant Contact.

Milford, Connecticut, US

- Managed the company’s social media accounts (Facebook, Twitter, and LinkedIn), as well as manage, edit, and write unique content for our 3 real estate related blogs- Increased site traffic and improve organic search rankings with off-page SEO efforts such as link building and guest blogging using white hat techniques- Monitored website and blog traffic.

Bachelors, Science; Business Administration; Marketing

As, Business Administration