Mark Schmitter Email & Phone Number

Manages all of Rome Foundation's marketing efforts as well as Licensing and Copyright work. Works with academicians, institutions, clinicians and pharmaceutical industry sponsors with regard to licensing the Foundation's medical study questionnaires, international translations, and bulk order sales.

Chatham, New Jersey

Provides strategic and executional guidance in developing and marketing printed and online materials to HCP’s, pharma companies and patients to assist in the diagnosis and treatment of functional gastrointestinal disorders (FGID’s). Manages the publishing, marketing and translating of the new Rome IV publications in US and global markets.

Greater New York City Area

Supervised Pfizer Oncology’s INLYTA and Customer Solutions brands directed to HCP’s including iDetail, OnQuality website, emails, sell sheets, backgrounders, objection handlers and implementation guide at a time of competitive launch of OPDIVO from BMS. Handled LMR submissions, status reports, creative briefs and internal project kick-offs.

Greater New York City Area

Digitally-focused account manager led development and launch of “Now Approved” websites, along with promotional branded website and CRM for the US launch of Sanofi/Regeneron’s Praluent, cholesterol reducing drug to HCP target. Managed development of iPad eDetail, convention materials, and various other print and digital materials directed to the HCP target in global markets as well. Extensive contact with US and global clients and management of junior members of team.

Ny

Managed global premarket unbranded communications to HCP’s prior to launch of major multiple myeloma drug from Takeda Oncology. Heavy client contact, med/legal submissions, financial stewardship, crafted project briefs, worked closely with project management, creative and medical teams along with convention vendor to successfully develop projects including iPad engagement experience, core claims guidance, banners, journal ads, patient flashcards, ambassador program interviews, emails, EHA and IMW convention booth design

Greater New York City Area

Managed development of KOL Video and IREP presentation to the HCP audience for Pfizer's NORVASC hypertension drug.

Parsippany, Nj

Biogen-Idec PharmaceuticalsEloctate: Managed preparation and implementation of successful launch of new Hemophilia A drug for professional (HCP) target. Hired as freelancer and transitioned to full time after 8 weeks. Supervised job flow of 60+ pieces through regulatory Signing Party and launch meeting including print, mobile and desktop websites, banners, CRM, support materials such as Dosing Guidelines, IPad eDetail, Demo Kit, research promotional brochures, Nurse FAQ’s, Sales Aids, Patient Profiles, Nurse to Patient Counseling Tool, Playbook and more. Responsible for development of job briefs, client and internal status reports, cost estimates and financial stewardship. Supervised AE, junior AS and project managers. Built strong day-to-day relationships with team of four clients.

Bedminster, Nj

• Allergan PharmaceuticalsRestasis: Manage fully integrated DTC consumer account for leading Chronic Dry Eye drug. Provide thought leadership and supervise largest team at agency in successful development and launch of consumer TV, print, 50+ piece CRM stream, website, mobile, videos, brochures and doctor office promotion that is driving compliance and persistency to record levels. Work closely with outside partners to insure consistency and optimization of messaging. Supervise heavy load of med/legal submissions, craft project briefs, scope of work recommendations and timelines. Oversee digital and project management groups to insure smooth and effective project flow. Write and present weekly client status reports. Develop analysis and presentation of weekly campaign metric report. Developed, launched and manage highly successful Find-A-Doctor program that signed up over 2,000 high quality doctors within 6 months. Wrote comprehensive sales rep training guide for program. Dry Eye Disease Awareness: Manage unbranded communication campaign through website, banners, CRM, videos, in-office and print tactics with objective to elevate importance of chronic dry eye from a condition to a disease. Spearhead development of new campaign including project briefs, timelines and concepts.

Princeton, Nj

MRM Worldwide - Princeton, NJ (Feb.2011 - January 2012) FreelanceHeavy strategic planning, project management, day-to-day partnership with clients, regulatory contact and implementation.• Sunovion Pharmaceuticals Lunesta: supervising creation and launch of highly successful Lunesta "Follow The Wings" campaign with You Tube Channel, Facebook, viral interactive Game, SEM, website and rich media banners for this sleep aid.• Bristol Myers Squibb's Plavix: managed creation and launch of You Tube Channel, website enhancements, SEM. • Bristol Myers Squibb's Orencia: supervised fully integrated projects including TV, print, digital, website, video, collateral and direct response for this leading Rheumatoid Arthritis drug. Launched new self-injection formulation with fully integrated campaign.

New York, Ny

• Essilor's Varilux lenses: managed the development and release of Visioffice trade ad and copy/layout development of Varilux Family of Products sales brochure.• Boehringer Ingelheim's Dulcolax: developed in-depth case study for competitive probiotic product. Provided initial strategic thinking and background slides for 2012 Brand Audit presentation.

Clients managed: Catalina Health Resource, Perdue Farms• Managed strategic development and successful launch of new corporate website and print and online banner campaign for Catalina Health Resources, the world’s largest personalized health media network. Products found in 18,000+ pharmacies include PatientLink, CheckoutRx, RxConx and PharmAware.• Led strategic planning, development and production for three new TV spots for Perdue.

Asked back to Euro RSCG to manage OppenheimerFunds for second time until Account Director came back from extended maternity leave. Managed strategic planning, TV, print and interactive. Led team in launch of new digestive health food line - Kraft LiveActive Cereal and Bars via website, rich media banners. communicated benefits of prebiotics and probiotics to aid digestive health.

Pitched and won VisitBritain and VisitWales account with Mattlin Mandell and Green Team. Clients managed: VisitBritain, VisitWales, Coca-Cola, Pret A Manger, Puerto Vallarta, Sydney Kimmel Cancer Foundation

Clients managed: Wall Steet Access Discount Brokerage, VisitBritain and VisitWales tourism, London Radisson Hotel, The Scotts Company, New School, GartnerAgency closed unexpectedly in Feb 2004

Clients managed: OppenheimerFunds, Cadbury Beverages - A&W Root Beer, Hires Root Beer, Nestle

Clients managed: Florida Department of Citrus, Proctor & Gamble, Cancun Tourism, MobilLink, Con Edison

Bba, Marketing

Activities and Societies: Phi Eta Sigma Honor Society Founder and leader of student-run advertising agency working with Small Business.

Education record