Mark Schmitter work email
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Advertising and marketing leader with proven history of creating integrated business communication solutions that exceed business goals for clients and agencies. Broad pharmaceutical experience across diverse therapeutic areas.Specialties: • Expertise in pharmaceutical (consumer and professional audiences) in therapeutic areas of gastroenterology, hematology, eye care, rheumatology, cardiovascular, digestive health and sleep disorders • Experienced in full 360 degree digital, print, direct response, CRM and TV • Builder of outstanding relationships with internal teams and clients that resulted in exceeding goals • Resourceful, detailed, strong strategic thinker, inspiring leader of teams, roll-up-your sleeves attitude
The Rome Foundation
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Marketing, Copyright And Licensing DirectorThe Rome Foundation Jul 2018 - PresentManages all of Rome Foundation's marketing efforts as well as Licensing and Copyright work. Works with academicians, institutions, clinicians and pharmaceutical industry sponsors with regard to licensing the Foundation's medical study questionnaires, international translations, and bulk order sales.
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Marketing ManagerThe Rome Foundation Jan 2015 - Jun 2018Chatham, New JerseyProvides strategic and executional guidance in developing and marketing printed and online materials to HCP’s, pharma companies and patients to assist in the diagnosis and treatment of functional gastrointestinal disorders (FGID’s). Manages the publishing, marketing and translating of the new Rome IV publications in US and global markets.
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Account Supervisor - FreelanceCline Davis & Mann (The Cdm Group) Nov 2015 - Dec 2015Greater New York City AreaSupervised Pfizer Oncology’s INLYTA and Customer Solutions brands directed to HCP’s including iDetail, OnQuality website, emails, sell sheets, backgrounders, objection handlers and implementation guide at a time of competitive launch of OPDIVO from BMS. Handled LMR submissions, status reports, creative briefs and internal project kick-offs.
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Account Supervisor - FreelanceH4B Chelsea Jun 2015 - Sep 2015Greater New York City AreaDigitally-focused account manager led development and launch of “Now Approved” websites, along with promotional branded website and CRM for the US launch of Sanofi/Regeneron’s Praluent, cholesterol reducing drug to HCP target. Managed development of iPad eDetail, convention materials, and various other print and digital materials directed to the HCP target in global markets as well. Extensive contact with US and global clients and management of junior members of team. -
Account Supervisor - FreelanceCline Davis & Mann (The Cdm Group) Mar 2015 - May 2015NyManaged global premarket unbranded communications to HCP’s prior to launch of major multiple myeloma drug from Takeda Oncology. Heavy client contact, med/legal submissions, financial stewardship, crafted project briefs, worked closely with project management, creative and medical teams along with convention vendor to successfully develop projects including iPad engagement experience, core claims guidance, banners, journal ads, patient flashcards, ambassador program interviews, emails, EHA and IMW convention booth design -
Account Supervisor - FreelanceCline Davis & Mann (The Cdm Group) Nov 2014 - Dec 2014Greater New York City AreaManaged development of KOL Video and IREP presentation to the HCP audience for Pfizer's NORVASC hypertension drug.
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Account SupervisorIcc Lowe Mar 2014 - Jul 2014Parsippany, NjBiogen-Idec PharmaceuticalsEloctate: Managed preparation and implementation of successful launch of new Hemophilia A drug for professional (HCP) target. Hired as freelancer and transitioned to full time after 8 weeks. Supervised job flow of 60+ pieces through regulatory Signing Party and launch meeting including print, mobile and desktop websites, banners, CRM, support materials such as Dosing Guidelines, IPad eDetail, Demo Kit, research promotional brochures, Nurse FAQ’s, Sales Aids, Patient Profiles, Nurse to Patient Counseling Tool, Playbook and more. Responsible for development of job briefs, client and internal status reports, cost estimates and financial stewardship. Supervised AE, junior AS and project managers. Built strong day-to-day relationships with team of four clients.
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Account SupervisorBeacon Healthcare Communications Feb 2012 - Nov 2013Bedminster, Nj• Allergan PharmaceuticalsRestasis: Manage fully integrated DTC consumer account for leading Chronic Dry Eye drug. Provide thought leadership and supervise largest team at agency in successful development and launch of consumer TV, print, 50+ piece CRM stream, website, mobile, videos, brochures and doctor office promotion that is driving compliance and persistency to record levels. Work closely with outside partners to insure consistency and optimization of messaging. Supervise heavy load of med/legal submissions, craft project briefs, scope of work recommendations and timelines. Oversee digital and project management groups to insure smooth and effective project flow. Write and present weekly client status reports. Develop analysis and presentation of weekly campaign metric report. Developed, launched and manage highly successful Find-A-Doctor program that signed up over 2,000 high quality doctors within 6 months. Wrote comprehensive sales rep training guide for program. Dry Eye Disease Awareness: Manage unbranded communication campaign through website, banners, CRM, videos, in-office and print tactics with objective to elevate importance of chronic dry eye from a condition to a disease. Spearhead development of new campaign including project briefs, timelines and concepts.
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Account Supervisor - FreelanceMrm Worldwide Feb 2011 - Jan 2012Princeton, NjMRM Worldwide - Princeton, NJ (Feb.2011 - January 2012) FreelanceHeavy strategic planning, project management, day-to-day partnership with clients, regulatory contact and implementation.• Sunovion Pharmaceuticals Lunesta: supervising creation and launch of highly successful Lunesta "Follow The Wings" campaign with You Tube Channel, Facebook, viral interactive Game, SEM, website and rich media banners for this sleep aid.• Bristol Myers Squibb's Plavix: managed creation and launch of You Tube Channel, website enhancements, SEM. • Bristol Myers Squibb's Orencia: supervised fully integrated projects including TV, print, digital, website, video, collateral and direct response for this leading Rheumatoid Arthritis drug. Launched new self-injection formulation with fully integrated campaign. -
Account Supervisor - FreelanceGrey Healthcare Group Dec 2010 - Jan 2011New York, Ny• Essilor's Varilux lenses: managed the development and release of Visioffice trade ad and copy/layout development of Varilux Family of Products sales brochure.• Boehringer Ingelheim's Dulcolax: developed in-depth case study for competitive probiotic product. Provided initial strategic thinking and background slides for 2012 Brand Audit presentation.
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Account DirectorLowe New York Nov 2008 - Nov 2009Clients managed: Catalina Health Resource, Perdue Farms• Managed strategic development and successful launch of new corporate website and print and online banner campaign for Catalina Health Resources, the world’s largest personalized health media network. Products found in 18,000+ pharmacies include PatientLink, CheckoutRx, RxConx and PharmAware.• Led strategic planning, development and production for three new TV spots for Perdue. -
Account Director - Contract AssignmentEuro Rscg Aug 2007 - Aug 2008Asked back to Euro RSCG to manage OppenheimerFunds for second time until Account Director came back from extended maternity leave. Managed strategic planning, TV, print and interactive. Led team in launch of new digestive health food line - Kraft LiveActive Cereal and Bars via website, rich media banners. communicated benefits of prebiotics and probiotics to aid digestive health. -
Account Director/Director Of Account ManagementGreen Team 2004 - 2007Pitched and won VisitBritain and VisitWales account with Mattlin Mandell and Green Team. Clients managed: VisitBritain, VisitWales, Coca-Cola, Pret A Manger, Puerto Vallarta, Sydney Kimmel Cancer Foundation -
Svp, Account DirectorWolf Group Jun 1999 - Feb 2004Clients managed: Wall Steet Access Discount Brokerage, VisitBritain and VisitWales tourism, London Radisson Hotel, The Scotts Company, New School, GartnerAgency closed unexpectedly in Feb 2004
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Management SupervisorMessner Vetere Berger Mcnamee Schmetterer/Euro Rscg 1995 - 1999Clients managed: OppenheimerFunds, Cadbury Beverages - A&W Root Beer, Hires Root Beer, Nestle
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Aae, Ae, Account SupervisorSaatchi & Saatchi 1987 - 1995Clients managed: Florida Department of Citrus, Proctor & Gamble, Cancun Tourism, MobilLink, Con Edison
Mark Schmitter Skills
Mark Schmitter Education Details
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Saatchi - Account Management And Persuasive Selling Training Programs
Frequently Asked Questions about Mark Schmitter
What company does Mark Schmitter work for?
Mark Schmitter works for The Rome Foundation
What is Mark Schmitter's role at the current company?
Mark Schmitter's current role is Marketing Director, Copyright and Licensing Lead at the Rome Foundation.
What is Mark Schmitter's email address?
Mark Schmitter's email address is km****@****msn.com
What schools did Mark Schmitter attend?
Mark Schmitter attended University Of Georgia - Terry College Of Business, Saatchi - Account Management And Persuasive Selling Training Programs.
What are some of Mark Schmitter's interests?
Mark Schmitter has interest in Soccer Coach, Competitive Runner, Investing.
What skills is Mark Schmitter known for?
Mark Schmitter has skills like Advertising, Integrated Marketing, Brand Management, Marketing, Interactive Advertising, Interactive Marketing, Digital Marketing, Sem, Account Management, Facebook, Strategy, Crm.
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