Mark Schofield Email & Phone Number

Sale, Gb

Manchester, Gb

Manchester, Gb

Bury, England, Gb

Manchester, Gb

Duty Free Owner of key strategic relationship between MAG and "World Duty Free" concessionaire. WDF is the largest contributor to MAG incomeCreation of 5 year "customer first" retail strategy aligning objectives of WDF and MAG. * Optimisation and future proofing product category and brand mix * Digitisation programme,- to create a full omnichannel offer * Development of experiential/service proposition for the airport customer within WDF Research major new retail trends across physical and digital, assess and create business plan to deliver commercial return Develop the retail proposition setting the standard for customer service, pricing and retail mix to meet the needs of the consumer and aspirations of the airport Maximise MAG revenue through analysis of WDF performance and recommending additional activity/trading actions accordingly Advertising Owner of the advertising revenue generated from MAG assets across the airports Responsible for advertising strategy to deliver * A future proof advertising solution that creates a strong commercial return to MAG and a positive customer experience to the passenger (utilising technology to deliver increase relevance/personalisation) * An advertising product which will, through the use of technology, allow retail to track end-to-end customer data. * Obtain naming rights/sponsorship deal to bring in additional revenue. * Maximise use of assets to outperform the FY 2016/2017 business plan

Responsibilities Budgets * Category budgets creation (sales £ / margin £ / stock) aligned to finance * Total company annual supplier purchase plan * All retrospective rebate planning and execution* Negotiation of major supplier trading agreements Europe * Successfully developed standard format for investigating new international markets including: market data, scale of accessible opportunity, key categories, brands, products, promotional strategies Ecomm * Responsible for all category budgeting across 7 international websites including 3 foreign language sites (sales, margin stock and intake planning) * Responsible for dynamic architecture for bespoke ranging across European countries * Responsible for all B&M trading and promotional reporting * Sign off responsibility for OTB across ecomm channel Commercial reporting * Range planning process and presentation sign off accountability * Created WSSI / terminal stock management system within AG, recruited and trained all merchandisers operating within this * Responsible for all B&M trading and promotional reporting * Created branch merchandising team with responsibility for core lines, availability reporting, new grading structure * Responsible for development of all market data working with Golf Datatech (the only EPOS based market data in Europe within the golf industry) * Led significant development of the merchandising process and reporting in line with a business that has grown from 60 stores and no web operation to 105 stores and 7 websites * Led the project to introduce EDI to AG

Liverpool, Merseyside, Gb

Full responsibility for WSSI planning, terminal stocks, line cards, range planning, option counts, markdown planning, OTB management

Nottingham, Gb

Category management of home textiles - supplier negotiations, range planning and selection, promotional planning, markdown planning, range change process