Svp Of Global Sales / Business Development
New York, New York, Us
Launched the Indiegogo startup into the mass retail marketplace.Initial launch partners included Best Buy, Amazon and Verizon. Expanded into Home Depot, Lowes, Walmart within six months.Expanded to over 15 countries in the first 15 months of business. International partners included Dixon’s, MediaMarkt, Amazon, Fnac, John Lewis and others.Sales exceeded $30MM in first two years.Positioned strongly in telco and insurance. Strategic partnerships ultimately helped drive our consumer adoption and were a major focus of the business development efforts. Strategic marketing partnerships included State Farm, Allstate, Liberty Mutual and Aviva.Services were a key component of Canary’s success. Worked in conjunction with the product teams to develop incremental features that added value to our paid service offering. Attach rate rose to over 25% before my departure and over 50% since. Member of the management team.