Mark Scott's Location
Laguna Niguel, California, United States, United States
Mark Scott's Contact Details
Mark Scott work email
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About Mark Scott
Results-driven, accomplished healthcare technology Marketing and Communications Leader with an extensive background in all aspects of strategic marketing, product management, branding, public relations, and digital marketing activations. Demonstrated ability to build and develop teams, foster creativity and cooperation, and maintain and establish productive business relationships. Excellent organizational, presentation, technical and communication skills with areas of expertise in:Specialties: - Market Development and Research - Web Development - Public Relations- Brand Building - Messaging / Positioning Development - Team Building / Development- Digital/Social Marketing - B2B and B2C Marketing- Advertising - Product Launch- Product Positioning
Mark Scott Work Experience Details
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Chief Marketing OfficerGreen Street Oct 2024 - PresentNewport Beach, California, Us -
Chief Marketing OfficerApixio Mar 2015 - Oct 2024San Mateo, California, Us• Lead all product messaging, launch and market research activities.• Manage the companies CRM and marketing automation resources.• Rebranded, re-messaged, and re-launched the company and its product offerings and brought the company to a successful exit with the acquisition by Centene. • Lead all downstream marketing activities – achieved a 56% share of voice amongst competitors and increased web and social channel engagement by more than 750%• Direct the creation and maintenance of all the company’s digital assets.• Manage all sales training, messaging, and program development, including product definition, positioning, and pricing. -
Chief Marketing OfficerPrescryptive Health, Inc. May 2022 - Jan 2024Redmond, Washington, Us -
Vice President, Brand & CommunicationsAppirio Jun 2014 - Mar 2015Indianapolis, In, Us• Lead the brand activities, customer programs, external communications, and marketing communications functions for Appirio’s global product and service offerings.• Develop and implement corporate and product launch messaging and positioning.• Create, budget, and implement strategic marketing and product launch plans.• Advise and counsel leadership and other vertical businesses on successful strategic marketing communications plans, and other tactics to increase customer awareness and market share. -
Vice President, Marketing CommunicationsMasimo Corporation Oct 2012 - Jun 2014Irvine, Ca, Us• Lead the communications, branding and marketing communications functions for Masimo’s global product portfolio including, web, creative development, advertising, social media, public relations and events• Direct and manage the product launch activities of Masimo's global product portfolio • Lead and manage a team of 18 high-performing marketing and communications professionals• Advise and counsel executive leadership on effective marketing and communications strategies and tactics• Lead the development and implementation of the inaugural Patient Safety, Science and Technology Summit that captured international attention including former President Bill Clinton as the keynote speaker• Direct and manage more than 100 national and international tradeshows, meetings and industry events• Plan and manage the global marketing budget -
Vice President, Communications & OperationsAlere, Inc. Aug 2011 - Oct 2012North Chicago, Illinois, Us• Develop messaging, positioning and marketing strategies for Alere San Diego's health and wellness programs offerings.• Design and implement employee engagement strategies to enhance two way communication across business units and locations.• Direct the resource allocation, stakeholder interests and implementation schedules of operational improvement projects.• Participate in operational planning, budgeting and decision making as a contributing member of the Alere San Diego leadership team.• Manage internal communication across business units to provide consistent messaging. -
Director, Global Marketing CommunicationsAlere, Inc. May 2009 - Oct 2012North Chicago, Illinois, Us• Manage and develop a marketing communications team of 17 supporting the company’s global marketing communications needs, including trade shows, web marketing, creative production and development and global packaging and labeling. • Manage the re-building and branding of the company's global internet presence.• Direct the successful management of more than 50 national industry trade shows.Advise and counsel executive leadership on successful strategic marketing communications plans, strategies and tactics.• Direct global packaging and labeling production processes and procedures, from intake, production and document control.• Direct the development and implementation of numerous facets of the company's global re-branding initiative including, research, positioning, identity development, and internal and external promotion.
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Director, Corporate MarketingCarefusion (Cardinal Health) Nov 2005 - May 2009Dublin, Oh, Us• Manage and develop an enterprise-wide marketing communications team of 14 supporting the company’s Clinical and Medical Products businesses. • Establish best practices, procedures and processes to foster creative solutions to communications challenges and ensure the efficient use of human and capital resources in a fun and fresh culture of collaboration.• Develop and implement communications strategies to foster organic growth for both B2B and B2C offerings, including naming, branding, messaging, and positioning. • Advise and counsel executive leadership on successful strategic marketing communications plans, strategies and tactics.• Collaborate with the innovation team on new product development and validation of user needs through innovative tools such as persona development and pragmatic marketing framework.• Lead the development and implementation of messaging, positioning, product mix and promotion of all enterprise-wide tradeshow events. -
Manager, System Marketing ServicesScripps Health Jan 2004 - Nov 2005San Diego, California, Us• Managed and directed all aspects of the marketing communications functions from creative and strategic planning to validation of consumer markets.• Created and developed an in-house marketing communications team and direct more than 5 in-house and free-lance staff on the creation and execution of all marketing communications materials supporting all consumer marketing initiatives.• Developed and evolved the overall brand and marketed new corporate mission and tagline.• Coordinated and managed marketing communications for more than 50 consumer service lines.• Launched or re-launched several new service lines including, the Polster Breast Care Center, Scripps Cancer Center and the Center for Integrative Medicine.• Managed the production of several multimedia campaigns including radio, web, television, outdoor and print. -
Account/New Business ManagerRed Lizard Creative Jan 2003 - Jan 2004• Directed and managed the creative process from concept to production for several successful television, radio, web, and print campaigns.• Advised and counseled clients on effective communications strategies and tactics.• Provided strategic counsel to large agency accounts including creative direction, public relations and media buying.• Created identity, collateral and web sites that significantly increased client brand/product awareness in a crowded marketplace.
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Director, Marketing And Public RelationsWaskul World Wide Communications Dec 2000 - Jan 2003• Developed and implemented successful public relations campaigns for high-profile clients including the Los Angeles Children’s Museum, Rancho Los Amigos National Rehabilitation Center, and the MusiCares Foundation.• Managed media contacts, established relationships and pitched stories to various media outlets including print, television and radio.• Produced and managed the production of campaign videos, consumer commercials, and b-roll shoots for healthcare clients, including Catholic Healthcare West, Scripps Health and Presbyterian Intercommunity Hospital.
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ConsultantHill And Knowlton Mar 2000 - Dec 2000• Drafted communications plans, media pitches and press releases for numerous high-profile initiatives including the sale of the Bruce Nuclear Facility to British Energy.• Participated in the planning, management and execution of crisis corporate communications initiatives including community and media relations programs and stakeholder mapping.• Managed national new business pitches from brainstorming and research to pitch presentations.• Prepared press releases for several high-profile government relations clients including, the Ministry of Health, Economic Development and Education.• Managed government relations’ clients through effective delegation and project management.
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Policy/Communications AnalystGovernment Of Ontario: Ministry Of Economic Development Nov 1997 - Mar 2000• Managed several international trade disputes through communicating with senior level government officials and various stakeholder groups. • Developed communications strategies for Provincial and Federal government leaders.• Planned, implemented and conducted complex multi-stakeholder negotiations as a representative for the Provincial government.• Analyzed and researched trade disputes and issues on government’s international trade and domestic interests and presented findings to senior government officials.• Created, promoted and managed several internal and international conferences with participants from the public and private sectors including the World Milk Conference drawing participants from more than 30 countries.
Mark Scott Skills
Marketing Communications
Strategy
Marketing Strategy
Corporate Communications
Leadership
Strategic Communications
Marketing
Product Launch
Management
Cross Functional Team Leadership
Strategic Planning
Public Relations
Advertising
Product Marketing
Media Relations
Program Management
Social Media
Product Development
Project Management
Business Development
Budgets
Trade Shows
Brand Management
Business Strategy
Product Management
Creative Direction
Digital Marketing
Team Leadership
Training
Medical Devices
Fundraising
Online Marketing
Budgeting
Press Releases
Internal Communications
Start Ups
Enterprise Software
B2b
Brand Development
Mark Scott Education Details
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Western UniversityPolitical Theory -
Western UniversityPolitical Science
Frequently Asked Questions about Mark Scott
What company does Mark Scott work for?
Mark Scott works for Green Street
What is Mark Scott's role at the current company?
Mark Scott's current role is Chief Marketing Officer.
What is Mark Scott's email address?
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What is Mark Scott's direct phone number?
Mark Scott's direct phone number is +185823*****
What schools did Mark Scott attend?
Mark Scott attended Western University, Western University.
What are some of Mark Scott's interests?
Mark Scott has interest in Children, Civil Rights And Social Action, Environment, Education, Reading, Poverty Alleviation, Sports, Animal Welfare, Arts And Culture, Health.
What skills is Mark Scott known for?
Mark Scott has skills like Marketing Communications, Strategy, Marketing Strategy, Corporate Communications, Leadership, Strategic Communications, Marketing, Product Launch, Management, Cross Functional Team Leadership, Strategic Planning, Public Relations.
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