Mark Scott Email & Phone Number

Newport Beach, California, US

San Mateo, California, US

• Lead all product messaging, launch and market research activities.
• Manage the companies CRM and marketing automation resources.
• Rebranded, re-messaged, and re-launched the company and its product offerings and brought the company to a successful exit with the acquisition by Centene.
• Lead all downstream marketing activities – achieved a 56% share of voice amongst competitors and increased web and social channel engagement by more than 750%
• Direct the creation and maintenance of all the company’s digital assets.
• Manage all sales training, messaging, and program development, including product definition, positioning, and pricing.

Redmond, Washington, US

Indianapolis, IN, US

• Lead the brand activities, customer programs, external communications, and marketing communications functions for Appirio’s global product and service offerings.
• Develop and implement corporate and product launch messaging and positioning.
• Create, budget, and implement strategic marketing and product launch plans.
• Advise and counsel leadership and other vertical businesses on successful strategic marketing communications plans, and other tactics to increase customer awareness and market share.

Irvine, CA, US

• Lead the communications, branding and marketing communications functions for Masimo’s global product portfolio including, web, creative development, advertising, social media, public relations and events
• Direct and manage the product launch activities of Masimo's global product portfolio
• Lead and manage a team of 18 high-performing marketing and communications professionals
• Advise and counsel executive leadership on effective marketing and communications strategies and tactics
• Lead the development and implementation of the inaugural Patient Safety, Science and Technology Summit that captured international attention including former President Bill Clinton as the keynote speaker
• Direct and manage more than 100 national and international tradeshows, meetings and industry events

North Chicago, Illinois, US

• Develop messaging, positioning and marketing strategies for Alere San Diego's health and wellness programs offerings.
• Design and implement employee engagement strategies to enhance two way communication across business units and locations.
• Direct the resource allocation, stakeholder interests and implementation schedules of operational improvement projects.
• Participate in operational planning, budgeting and decision making as a contributing member of the Alere San Diego leadership team.
• Manage internal communication across business units to provide consistent messaging.

North Chicago, Illinois, US

• Manage and develop a marketing communications team of 17 supporting the company’s global marketing communications needs, including trade shows, web marketing, creative production and development and global packaging.
• Manage the re-building and branding of the company's global internet presence.
• Direct the successful management of more than 50 national industry trade shows.Advise and counsel executive leadership on successful strategic marketing communications plans, strategies and tactics.
• Direct global packaging and labeling production processes and procedures, from intake, production and document control.
• Direct the development and implementation of numerous facets of the company's global re-branding initiative including, research, positioning, identity development, and internal and external promotion.

Dublin, OH, US

• Manage and develop an enterprise-wide marketing communications team of 14 supporting the company’s Clinical and Medical Products businesses.
• Establish best practices, procedures and processes to foster creative solutions to communications challenges and ensure the efficient use of human and capital resources in a fun and fresh culture of collaboration.
• Develop and implement communications strategies to foster organic growth for both B2B and B2C offerings, including naming, branding, messaging, and positioning.
• Advise and counsel executive leadership on successful strategic marketing communications plans, strategies and tactics.
• Collaborate with the innovation team on new product development and validation of user needs through innovative tools such as persona development and pragmatic marketing framework.
• Lead the development and implementation of messaging, positioning, product mix and promotion of all enterprise-wide tradeshow events.

San Diego, California, US

• Managed and directed all aspects of the marketing communications functions from creative and strategic planning to validation of consumer markets.
• Created and developed an in-house marketing communications team and direct more than 5 in-house and free-lance staff on the creation and execution of all marketing communications materials supporting all consumer.
• Developed and evolved the overall brand and marketed new corporate mission and tagline.
• Coordinated and managed marketing communications for more than 50 consumer service lines.
• Launched or re-launched several new service lines including, the Polster Breast Care Center, Scripps Cancer Center and the Center for Integrative Medicine.
• Managed the production of several multimedia campaigns including radio, web, television, outdoor and print.

• Directed and managed the creative process from concept to production for several successful television, radio, web, and print campaigns.
• Advised and counseled clients on effective communications strategies and tactics.
• Provided strategic counsel to large agency accounts including creative direction, public relations and media buying.
• Created identity, collateral and web sites that significantly increased client brand/product awareness in a crowded marketplace.

• Developed and implemented successful public relations campaigns for high-profile clients including the Los Angeles Children’s Museum, Rancho Los Amigos National Rehabilitation Center, and the MusiCares Foundation.
• Managed media contacts, established relationships and pitched stories to various media outlets including print, television and radio.
• Produced and managed the production of campaign videos, consumer commercials, and b-roll shoots for healthcare clients, including Catholic Healthcare West, Scripps Health and Presbyterian Intercommunity Hospital.

• Drafted communications plans, media pitches and press releases for numerous high-profile initiatives including the sale of the Bruce Nuclear Facility to British Energy.
• Participated in the planning, management and execution of crisis corporate communications initiatives including community and media relations programs and stakeholder mapping.
• Managed national new business pitches from brainstorming and research to pitch presentations.
• Prepared press releases for several high-profile government relations clients including, the Ministry of Health, Economic Development and Education.
• Managed government relations’ clients through effective delegation and project management.

• Managed several international trade disputes through communicating with senior level government officials and various stakeholder groups.
• Developed communications strategies for Provincial and Federal government leaders.
• Planned, implemented and conducted complex multi-stakeholder negotiations as a representative for the Provincial government.
• Analyzed and researched trade disputes and issues on government’s international trade and domestic interests and presented findings to senior government officials.
• Created, promoted and managed several internal and international conferences with participants from the public and private sectors including the World Milk Conference drawing participants from more than 30 countries.

Masters Of Arts, Political Theory

Bachelors Of Arts, Political Science