In addition to previous responsibilities, increased strategic involvement with cross-functional team of leaders from Product, CX, Engineering, Support, and Education, to identify and prioritize roadmap, strategize on go to market as well as adoption, retention, and attrition.  I lead teams of people managers as well as individual contributors, focused on AI, Business Intelligence and Analytics, Payments and core Applied Epic for both US and Canadian Markets.  We are responsible for 5 of 6 high value strategic initiatives for Applied Systems, critical to the success of our long range plan and growth. Finished hiring and building EZLynx team and handed off to UX Manager I hired and coached up from Lead to take over the team.  Responsible for hiring 8 of 10 UXers over the last 3 years, growing the overall UX org to 28 UX professionals, consisting of UX Designers, UX Engineers (Design System), and UX Researchers.

Sr. UX Manager of the Applied Agency Platform and EZLynx, including Applied Epic, Business Intelligence, AI initiatives and Applied Pay. I manage a combined team of 11 UXers including people leaders, providing leadership, coaching and mentoring. I work closely with the Sr. Director of UX on strategic initiatives to drive organizational UX maturity, while providing the tactical methods through skilling up individual practitioners to achieve those goals. Leading with a strong focus toward discovery to truly understand innovative opportunity spaces as well as optimization of problem spaces and pain points in customer experience. I work with cross functional leadership to define strategy that affects the quarterly roadmap, as well as go to market strategy. I am privileged to lead the team responsible for the majority of the big rock initiatives imperative to the success of both Applied Epic and EZLynx.

Provide UX leadership and practitioner support for the world wide payment experience of the Skrill wallet, with a focus on the U.S. market. Manage North American team of UX practitioners focused on the payment processing and onboarding for the world wide product. Collaborate on the vision, strategy and direction of UX at Paysafe.

Responsible for the US experience of the Skrill Wallet. Collaborate with a cross functional team to define user needs and prioritize feature creation and adapting existing features to the US market. Worked with the Crypto team to discover user needs and expand capabilities for trading, defining the MVP for the world wide product as well as crypto-currency trading in the US. Facilitated design sprints, mentor junior designers, and worked on the creation of a formalized UX process for product discovery and delivery along with an expanded UX corporate structure to facilitate growth and career paths for the UX team.

Responsible for concept to completion of websites, mobile applications and prototypes for small to large businesses all over the US, utilizing various UX methodologies and techniques. Most recently I worked with a UX team at Volvo, and was tasked to create a prototype for user testing. This prototype was of the Volvo on Call app, created in Axure, and deployed via the Axure Share app for testing on iphones in the Volvo lab. I worked closely with the team to analyze user needs and translate them into a working prototype.I started as an outsourced freelance contractor, creating flash mobile interfaces for Nokia, Samsung, ATT and more. Once Flash died off, I adjusted from simple HTML/CSS driven websites to content management driven websites to now fully responsive sites utilizing mobile first technologies such as UIKit and Bootstrap.

Responsible for defining and conducting UX strategy from discovery to delivery for allproducts including web and internal enterprise offerings. Define what UX can/will look like for digital space, how to integrate it into current agile and corporate structure, creating a building block for the adoption of UX practices and methodologies company wide. Create team structure and define roles, as well as craft job descriptions and daily cadence for UX team. Conduct user research, usability tests, facilitate design sprints, create prototypes with Axure, provide hi fidelity screens in Sketch for development. Begin the creation of a Design System.

Responsible for creating and conducting UX strategy from discovery to delivery. I meet withstakeholders to define our problem, vision, core demographic and early assumptions. Ivalidate/invalidate those assumptions through user interviews and user observations. Ideliver artifacts that aid in following the learning, including but not limited to, personas,empathy maps, wireframes, mockups, prototypes. I facilitate ideation sessions with myagile pod to gather insights from product/business as well as development teams. Iconduct usability testing, both moderated and unmoderated. I promote proactive UX overreactive UX, company wide.• UX Lead for new TMS initiative.• Developed UX strategy for company wide product development, focusing on early discovery and usability research.

Manage the corporate website and landing pages for lead generation, implementing data driven UX/UI methodologies to achieve conversion goals. Develop, implement, and analyze A/B, split and multivariate testing. Conduct research to implement seamless, mobile first UX across all platforms. Managed creative team to create Infusionsoft driven funnels for client acquisition as well as corporate website redesign with current UX best practices and mobile first architecture. Provide UX leadership for SASS product design of Connect365, an automated email personalization tool.

As the Lead UX/UI Designer, I work closely with the CTO and CPO from ideation, offering viable data based solutions for current and future builds of our enterprise level web and mobile applications, as well as new product creation. Manage the creation of wireframes, research analysis, mockups, flows, and style guides. Produce low and hi-fidelity prototypes with interaction specification sheets for overseas development team.

Designed and developed site. Responsible for integration and customization of entire site from concept to completion, including implementation of SEO. Per Google Analytics, over the last year I increased sessions 24%, increased new users 29%, reduced bounce rate by 94%, increased pages per session by 67%, increased Gross Sales by 12%, the highest increase in company history. Increased the goal conversion rate for quote requests by over 40% to a 4 year high through the implementation of UX Design principles.