Mark Serry Email & Phone Number

Greater Chicago Area

• ★ 𝐃𝐢𝐫𝐞𝐜𝐭 𝐝𝐚𝐢𝐥𝐲 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐞𝐱𝐞𝐜𝐮𝐭𝐞 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐯𝐢𝐬𝐢𝐨𝐧. Partner with executive leadership on 𝐝𝐞𝐞𝐩-𝐢𝐦𝐩𝐚𝐜𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬, 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, & future-state vision. 𝐅𝐮𝐥𝐥 𝐏&𝐋.
• Led planning for new & existing gaming locations resulting in enhanced sales, profitability, & business growth objectives, while maintaining standards for internal process effectiveness & regulatory reporting.
• Directed the creation of new roles and trained teams in Account Management, Marketing, Business Development, significantly expanding marketing footprint, refining targeted campaign strategies.
• Manage relationships and regulatory compliance with key bodies including the Illinois Liquor Control Commission, Department of Justice, Illinois Department of Revenue, and municipal authorities.
• Negotiate and structure contracts for all independent sales agents, successfully reestablishing ties with the most lucrative agents and enhancing partnership agreements.
• Introduced third-party loyalty program across all locations, incorporating tablet/kiosk check-in systems to boost customer engagement and retention.

Greater Chicago Area

• ★ 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐠𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬 𝐟𝐨𝐫𝐜𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬. 𝐋𝐞𝐚𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐛𝐮𝐢𝐥𝐝𝐞𝐫, 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐜𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐢𝐧𝐠 𝐤𝐞𝐲 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐚𝐧𝐝 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧.
• Conceptualized and executed the strategic growth vision. Authored roadmaps, KPIs, and scalable growth strategies. Identified acquisition targets and market opportunities, conducted due diligence, and optimized internal.
• Served as a bridge between internal teams, acquisition decision-makers, and external agencies, ensuring alignment, regulatory compliance, effective bid development, and negotiations.
• Full financial accountability, including budget management, cost controls/outside spend, acquisition financial/ROI analysis, and valuations.
• Established the organization's multi-unit corporate account acquisition and marketing strategy.
• Instituted and maintained relationships with key sponsorships and corporate partners (e.g., Platinum Sponsorship of Illinois Restaurant Association).

Chicago, Illinois, United States

• ★ Directed Delaware North’s transition into the convenience gaming space after the acquisition of G.E.M. Gaming.
• Implemented complete overhaul and restructure of sales, account management, corporate accounts, compliance, and contract negotiation.
• Solely responsible for contract negotiation and contract structure
• Restructured and optimized Use Agreement contract.
• Leveraged existing relationships within all Divisions through Delaware North Corporate, President of Delaware North Gaming, and Corporate Business Development to create Strategic Partnership opporunities corporate.

Chicago, Illinois, United States

• ★ Led the identification and evaluation of acquisition, investment, and partnership opportunities for rapid growth acceleration.
• Produced $1.2 million in 2016 through organic contracts signed. Projected total revenue of 2016 signings of ~$12 million.
• Developed protocol for quickly assessing, narrowing, and locating qualifying locations remotely via online acreage tools and County GIS systems.
• Independently developed and orchestrated meetings and created exclusive Strategic partnerships with industry-specific organizations (e.g., Illinois Petroleum Marketers Association, Illinois Restaurant Association.
• Established and maintained Strategic Partnerships and maintained relationships with corporate partners and potential new partners (e.g., Denny’s, BP, Speedway, Texor Fuel, Minute Man, Grahm – C Stores, Hucks, Kroger).
• Researched and developed and sold a more lucrative concept of multiple-location gaming establishments to investors. Took them from concept to locating optimum sites, design and construction.

Chicago, Illinois, United States

• ★ Lead relationship manager for the entire City of Chicago as a territory with 237 locations.
• Applied and maintained Terminal Handler’s license issued by the Illinois Gaming Board for 4 Consecutive years.
• Signed five (5) Ten-year contracts (industry-standard was 5 years) within the first 25 days.
• Within the first 5 months had 30 Ten-year contracts in the City of Chicago and ended with over 50.
• Led the entire company in 2014 with a total of (51) ten-year agreements signed.
• Obtained multiple organic contracts (new business, competing business, etc.)

Greater Chicago Area

• ★ Managed day-to-day operational aspects of multiple projects, while working with a team of innovative developers overseas. Delivering projects on time and within budget while accomplishing project goals.
• Created and executed project plans on an ongoing basis, while ensuring all client objectives were met.
• Coordinated the cross-functional collaboration of key team members while identifying resources needed to complete specific tasks and ensure effective project delivery.
• Managed all aspects of investor relations communications, including status reports, web portal demonstrations, and feedback gathering.
• Coordinated frequent regression testing in order to identify development problems as they arose.
• Ensured requirements documents were complete, current, appropriately stored, and within compliance guidelines.

Greater Chicago Area

• ★ Managed a group of public relations specialists for activities involving community, customer, and investor relations, both nationally and internationally. Cultivated investor relationships and managed the company's.
• Served as the primary media contact directing all publicity and consumer awareness for the company.
• Developed all media press kits, public releases, and oversight of community events.
• Addressed complex, sensitive issues in collaboration with the Marketing Director and executive management.
• Evaluated advertising and promotions to ensure all campaigns aligned with the strategic goals and messaging.
• Conducted market research and presented findings to execute team for approval.

Greater Chicago Area

• ★ Responsible for all aspects of deal structuring, which included performing all the necessary due diligence as well as ensuring a seamless closing of the transactions.
• Negotiated property acquisitions, joint venture agreements, and the marketing/sales of investment properties.
• Responsible for asset and risk management, identification of issues, as well as the development and implementation of strategic plans to reduce risk, which enhanced property values, returns, and profits.
• Experienced in owning and managing SFR and multi-unit properties as well as buy and holds, refinances, and short sales.
• Managed several projects at one time while holding contractors to tight schedules and ensuring all corporate initiatives and timelines were met.
• Prepared formal presentations to secure potential investors and delivered them in a compelling manner.

Medical Doctorate Program

Activities and Societies: • Member of the American Medical Association.

Bachelor Of Science - Bs, Biology And Anthropology

Activities and Societies: • President of Alpha Epsilon Delta, premedical Honor Society. • Recipient of Howard Hughes Medical Institute.

Masters Of Natural Sciences

• Chosen by the Professor and Executive Officer of the Department of Biological Sciences to be a research assistant for a pivotal study.

Education record