Mark Shedd Email & Phone Number

Texas, United States

• Social Media/AI Automation Consultant
• Building AI automations using the latest GenAI and programming tools to streamline social media, generate qualified research, and monitor audience/competitive activities.
• Optimized social media content for NIICA, supporting brand expansion and industry reach.
• Led content creation for ~50 LinkedIn video blog posts.
• Drove a 20% lift in brand awareness by leading targeted digital marketing campaigns in six months.

Boston, Massachusetts, US

• Delivered actionable insights by detailed vendor reports on emerging technologies, including AI/AIOps, automation, orchestration, inventory, observability, and service assurance.
• Analyzed leading CSPs and enterprise customers in the digital transformation field.
• Performed deep dive analysis of leading software and hardware communication vendors.

Richardson, Texas, US

• Netted a 22% lift in analyst opinion and increased Mavenir’s visibility by executing the company’s 2022 Analyst Event in London, including 30+ Tier-1 industry analyst leaders.
• Saved $100,000 in subscription costs and reduced time spent on manual tasks by 80% by streamlining processes for the management of research/subscriptions.
• Achieved a 25% increase in analyst social media engagement in only 6 months by designing a HubSpot-based marketing automation program that segmented analysts.
• Fueled an immediate 30% increase in internal report consumption by creating a SharePoint-based research system that reduced internal distribution cycles from days to hours.
• Coached executives on presentation style using best practices to maximize impact.
• Forged and leveraged effective remote working relationships with senior executives and product management teams while advancing analyst relations objectives.

Orange, California, US

• Secured $3.5M in financial backing over 12 months while building a pitch deck and leading engagement with 30+ VCs and Angel Investors.
• Hired as VP of Marketing & Business Development, earning promotion to CEO within 4 months due to demonstrated skills in business leadership and successful investor engagements.
• Engaged and presented to 20+ new customers in Europe, North America, and Asia.
• Established a 3-year strategic product roadmap that detailed long-term development plans.

Orange, California, US

Took the lead in obtaining new investor funding by creating an updated pitch deck and business strategy. I presented to various Angels and VCs and conducted customer presentations, resulting in securing technical evaluations with major global sensor OEMs and CME companies.Refreshed company website, updated messaging and positioning, and issued global press.

• Slashed customer acquisition costs by 10% with a 2x ROI increase by developing and executing a persona-driven digital marketing program.
• Secured a 30% conversion rate lift by designing a Google Ads campaign with custom personas.
• Generated a 20% increase in quality leads for the main product line by designing and deploying digital campaigns for a mobile forms collection company.
• Achieved a 40% increase in unique website visitors with a 25% growth in email subscribers within 90 days of launching a content marketing campaign, translating to a 30% sales growth.
• Consulted as a fractional SMO with SMBs seeking to expand their online customer reach via sales funnels, email marketing, Google Ads, Analytics, HubSpot, and Salesforce.

Irvine, CA, US

• Boosted brand awareness by 20% in 6 months by creating custom branding, writing new product messaging, and engineering integrated social media campaigns.
• Yielded a 35% conversion rate for website visitors while formulating a GTM strategy for a SaaS startup offering machine-learning-based DevOps management.
• Led successful pivot into the mobile gaming industry by orchestrating attendance at a large global trade show, gaining 12 new customer leads and 10 customer trial commitments.

San Diego, CA, US

• Directed an 8-member global integrated marketing team for this Fortune 500 fabless semiconductor company in the mobile communications industry.
• Fueled Snapdragon’s $5B annual revenue stream by leading annual marketing and GTM campaigns.
• Optimized a $6M-$20M annual global marketing budget while writing blogs and creating collateral, including videos, webinars, infographics, and digital/social posts.
• Scaled global brand awareness from 15% to 55% over 6 years via messaging and positioning.

San Diego, CA, US

Led integrated product marketing for Snapdragon premium mobile processor business, supporting the initial messaging, positioning, and global launch strategy supporting over $5B in annual revenue.

San Diego, CA, US

Led product management for Qualcomm's FLO TV division. Negotiated feature development between core product management and customers.

Redmond, Washington, US

Led product planning for Windows Mobile and Windows Phone.

Seattle, WA, US

Led sales efforts for one of the first audio and video streaming platform sold to a leading mobile operator in the US.

Seattle, WA, US

Built and led the mobile product management team. Implemented product management best practices and drove significant efficiency improvements in the R&D process.

CA

Led new product initiatives in North America, Europe, and Asia. Expatriate in Paris, FR and Tokyo, JP.

Master Of Business Administration - Mba, Marketing/Finance

Certified Digital Marketing Professional, Sales, Distribution, And Marketing Operations, General

Bachelor Of Science - Bs, Business Administration And Management, Statistics