As the Vice President (GM) of US Spirits at Diageo, I lead the regional plan delivery for a $1.3 billion business, driving share growth and strategic performance initiatives. With over 20 years of experience in CPG, I have a proven track record of building brands, businesses, talent, and culture across multiple functions and geographies.My core competencies include strategy, business planning, sales management, and financial acumen. I have expertise in improving product and business profitability, implementing competitive and promotional pricing strategies, value engineering new products, and uncovering new efficiencies in operations. I also have the ability to translate data-driven insights into actionable strategies through effective communication across functions and levels. In addition, I serve as the sole board member of a high-growth, luxury craft spirits company recently acquired by Diageo, providing short- and long-term strategic partnering and ensuring critical sales and financial milestones are achieved. My mission is to deliver sustainable and profitable growth for US Spirits, while fostering a culture of innovation, collaboration, and excellence.