• Take the lead as DTG's primary point of contact with vendors in the areas of database management, e-mail service, e-mail creation and deliverability providers – tasks to include contract management, budgetary planning and work execution.• Guide Disney Theatrical Group’s (DTG) e-mail marketing strategy utilizing a variety of consumer segmentation tactics in order to drive higher-than-standard levels of engagement (inclusive of high Deliverability, Open and Click Thru Rates and low Opt-Out Rates).• Partner closely with the Senior Manager, Digital Marketing to ensure a unified guest experience from inbound website visitation to outbound email communication and beyond.• Collaborate across the Sales, Analytics, Ticketing, Marketing and Touring teams to create consistent processes amongst stakeholders and to champion optimized frequency of e-mail communications.• Inquisitively identify and execute strategies to target diverse audiences to expand DTG’s audience base.• Ensure DTG’s compliance with regulatory, legal and brand policies (e.g. CAN-SPAM, CCPA, Disney e-mail standards, etc).• Create reports of campaign results for sharing internally, cross-divisionally and with Disney’s corporate customer database team as needed.• Manage the secure transfer of personal customer data between Disney and vendors.• Partner with the Disney corporate database team to identify new customer segment targeting opportunities.• Stay on top of new technologies and trends in CRM with a willingness to prototype new opportunities for DTG.

• Manages sales operations for the touring companies of The Lion King, Aladdin, Frozen, and Newsies. Responsibilities include ensuring that box office programming matches manifest and meets Disney’s secondary market restriction standards, creating and auditing sales reporting, updating dynamic pricing models, approving company holds, collecting ADA details, and proofing direct to consumer offers.• Performs ad hoc analyses of market sales histories to provide context for initial pricing decisions and the fiscal year outlook for Disney’s North American tours.• Manages Disney Theatrical's relationship with its Ticketmaster call center by providing agent feedback, organizing incentive programs, and periodically sharing best practices in-person.• Leads Opening Night ticketing operations for major tour events, including the Los Angeles premiere of Frozen.• Created a new Salesforce process for review, distribution, and reporting of charitable ticket donation requests.• Manages guest service outreach and resolution for sales ticketing related inquiries.

AKA NYC is a leading live entertainment advertising agency with offices in New York, London, and Sydney. Clients reported on during my tenure include Les Miserables (2014 Broadway Revival), Matilda, Once, and Rock of Ages.• Created sales and digital reports using advanced Excel techniques and multiple platforms (Telecharge STAR, Ticketmaster Client Center, Google Adwords/Analytics) to inform internal decision making and update clients on campaign performance• Reporting included advance sales sheets, “twelve week out” reports, digital analytics reporting, premium/inventory management, zip code reports, and post-campaign analysis • Coordinated with company management and Ticketmaster to create discount codes for Off-Broadway clients

The Summer Associate Program is DTG's branch of the Disney Professional Internship program. Over the course of a summer, associates support their department while participating in an immersive introduction to professional theatre including a tour of a scenic studio, shadowing a stage manager of The Lion King, and seminars with Disney executives. • Analyzed box office wraps, contracts, and settlements of Disney shows; Broadway League data; theatre specs; and census data to assist managers in the routing and pricing of future engagements.• Compiled a marketing schedule for the licensing team, detailing opportunities to promote the JR/Kids product line at educational and theatrical conferences around the nation.• Brainstormed lesson plan formats, drafted new photo and video release forms, and assisted in the production of pilot videos to support the launch of The Lion King Jr (which began licensing to the public in January 2014).