Mark Sinfield Email & Phone Number

London, United Kingdom

Genero is a global creative platform for modern marketers facing impossible expectations.We disrupt the way brands access global creative talent and high quality content production capability. Working across all forms of content including OLV, performance marketing, broadcast and entertainment. Our platform and tools help clients strategically solve marketing challenges by seamlessly connecting brands to one of the world's largest creative communities.Our streamlined production platform and talented team of marketing professionals remove structural inefficiencies and traditional thinking inherent in the current creative production model. We help clients access amazing creative at scale, speed and efficiency to meet the demands of today's marketplace.Facebook & Instagram Marketing Partner + Google Creative Partner

Diageo (Africa):Business Lead delivering integrated campaigns for Guinness, Smirnoff and Baileys including long form TV content, ATL and innovative consumer engagement platforms on mobile, social and in bar.Magners:Providing brand & comms planning for relaunch of newly acquired Shepton Mallet Cider portfolio. HeyHuman is a creative agency, building brands that are celebrated and shared by people. We focus on behaviours – the behaviours of people and the behaviours of brands themselves. We believe successful human brands connect in this world of complexity through embracing the human behaviours needed to thrive today. We help people seek, connect, share, feel and purchase through our expertise in Content, Mobile, Social, Live and Shopper. We find new ways to connect People and Brands in perfect partnership – to create indispensable Human Brands that consistently outperform in their behaviours and ambition.

Diageo (Africa):Lead creative agency role devising the Guinness Football platforms from FY10 to FY14. Developing the brand's point of view in football and delivering the brand purpose to consumers during the football occasion in bar. Each season the campaigns have evolved culminating in 'The Raise Your Game' campaign including ATL, in bar activation and promotions, a 10 episode TV show with over 63m viewers and Africa's first ever branded Fantasy Football platform.Colgate-Palmolive:Max White – developed most successful TTL NPD launch for a CP toothpaste. Sponsored Hed Kandi tour, MySpace, Bebo partnerships, proximity outdoor, in store POS and university based experiential. Refreshed the campaign for a further yearAkzo-Nobel:Cuprinol – Partnered with EOne film property ‘Gnomeo & Juliet’ and used the film assets to drive footfall to a low interest category. On pack promotion 13% of consumers brand switching at point of purchase

Initially employed as a Senior Account Manager before being promoted to Account Director (Aug 2004), reporting directly into the MD, at this award winning integrated marketing agency. Focus on BTL promotional and retailer led campaigns for ; Sugar Puffs, Muller Dairies and Unilever (Ice Cream & Frozen food).

Initially employed as an Account Executive, promoted to Senior Account Executive (Jan 2000), Account Manager (Feb 2001) and then Senior Account Manager (Apr 2002) at this industry leading BTL marketing agency. Developed award winning campaigns for Safeway, BP and Lloyds TSB.

Ba (Hons), Economics And Politics

Activities and Societies: Squash Team

Education record