Mark Singleton Email & Phone Number

Kanata, Ontario

Graphic Design, Vector Illustrations, Web and Social Media Graphics, Branding, Game Design, User Interfaces. Logos, Icons, Characters, Posters, Advertisements, Marketing and Video Production.

Kanata, Ontario

As the Creative Director at Club Square I was responsible for overseeing all the branding, graphics, marketing and social media activities for these studios (Brick 4 Kidz®, LEVELS ESports Gaming, Hive Art Studio, Nutty Scientists®), as well as their in-house Café Square.Graphic Design & Branding:-Designed the overall brand for Club Square including integration of each franchise studio into one entity. Complete with fonts, colour palettes, photographs and edited images, graphics and custom illustrations.-Created business cards, letterheads, flyers, rack cards, promotional mailers, posters, window banners, calendars, TV ads for the reception area, birthday invitations, cafe menus, t-shirts, summer camp certificates and class hand-outs, interior and exterior Curbex signage and advertising flags. Website Design: https://clubsquare.ca/-Designed layout and graphics for all sections of the Club Square website, most notably the Summer Camps and After School Program sections, keeping consistent with branding. Social Media: - @clubsquarekanata-Set-up, managed and maintained daily, all social media (Facebook, Instagram, Twitter and Google Business accounts) for all franchise studios, including Club Square and Café Square. Set up and posted over 40 events, as well as multiple photo and video galleries.Photography: -Photographed, edited, sorted and cataloged over 5000 photos into structured libraries for use in advertising and social media.Marketing:-Created paid marketing AD campaign using the Facebook Business and Ads Manager.- Designed the layout and graphics of the Club Square’s newsletter ‘The Square Segment’ using Mailchimp’s marketing automation platform and email marketing service.-Developed innovative marketing strategies to help promote Club Square’s many events, services and programs. Campaigns included; Discovery Days, Parents’ Night Out, Club Square Nights, Gaming Tournaments, Weekend Workshops, After School Programs and Summer Camps Ads.

Ottawa, Ontario Canada

Being the lead game designer I developed stories, characters, game structures, GUI, and learning UX, as well as some 3D textures of over 60+ tablet games and iPad apps for VINCI Education's main game portal Club VINCI.Club VINCI is a large gallery of 100 digital educational games, teaching all types of curriculum subjects from Math, Language Arts, Geography, History and Science. All games were built in Unity with 3D graphics, simple UI and easy gameplay. As a lead game designer I managed a 7 member Curriculum Game Production Team, I was responsible for managing each game project from conception through to completion, testing and delivery. I collaborated with different teachers and early childhood educators to determine learning milestones for each game. I then developed solid, clear game designs that tightly aligned with each specific learning objective. My main responsibility was to create, develop and implement the game play solutions to meet the curriculum learning objectives for each VINCI app. I also designed the visual aesthetics for each game in accordance with VINCI's brand structure, persona and image.I designed proof of concepts and storyboards, functionality wireframes and detailed visual comps to describe how the game play would work, and how the player would interact within the game.I was also responsible for writing all the game design documents, including game objectives, goals, player instructions and technical specifications. I compiled asset lists for concept art creation including; UI Graphics, 3D models, animations, audio music and SFX. I also wrote and recorded rough voice over content.TRACK RECORD:• Original game designer for VINCI Education for 5 years• Created and designed over 60+ educational games and apps (Catch & Count, Monkey Talk, ShapeBots 2, and Mystery Museum, )• Team lead – managed a great team of 7 members• Illustrated over 500+ UI assets and icons• Textured over 100+ 3D models• Drank over 1000+ cups of tea

Ottawa, Ontario, Canada

At Black Cherry I was a main game design team member and graphic designer for 6 digital online games. I helped produce gaming and user experiences ranging from an educational RPG 3D adventure game, to 3 Atari inspired Flash games, to a “Friend vs Friend” social Facebook game, and even a prototype Sci-Fi adventure MMORPG game in Unity called Trouble Inc. I also created multiple designs, illustrations, and motion graphics for various interactive web and video productions for major clients including, NAV CANADA, Canadian Heritage, DND, and First Majestic Silver Corp. Game Projects: 1) Trouble Inc. - Sci-Fi MMORPG -Prototype (ages 8 to 12)2) Prank Camp - Social Facebook Game (ages 12+)3) On the Path of the Elders - Online RPG Adventure Game (age 8 to 14)4) Our Incredible World - Online educational Flash Games (age 10 to 12)- Adapt-a-Pug Game- Ultimate Turtle Survival Game- King Rail Challenge Game

Graphic Design

RELATED CLASSES: Graphic Design, Design for Interactive Media, Web Production (Flash), Animation, Illustration, Typography, Photography.

Advertising And Integrated Marketing Communication

RELATED CLASSES: Electronic Publishing, Graphic Design, Copy Writing for Design and Print Media, Multimedia Design, Internet Marketing.