Mark Sneathen

Mark Sneathen Email and Phone Number

Principal @ ZS
Chicago, IL, US
Mark Sneathen's Location
Chicago, Illinois, United States, United States
Mark Sneathen's Contact Details
About Mark Sneathen

I love building high-performing teams and growing businesses.Currently, I'm Chief Growth Officer with Aqfer, leading sales, client success, and partnerships. With Aqfer, MadTech platforms are building new capabilities, accelerating growth, and thriving in the face of evolving consumer privacy requirements. We work together with clients to build faster, build cheaper, and build better.In my prior role, I was a sales leader at Mediaocean (owned by CVC & TA), the leading SaaS platform for automating ad buying and ad personalization. I joined the company as part of the 4C acquisition where I was leading the sales team, helping clients manage and optimize their paid social marketing.Early in my career, I honed my business strategy, analytics, and leadership skills for eight years as a marketing strategy consultant to Fortune 500 and startup clients. Next, I took on a leadership role at Nielsen to help build its new media analytics business. After growing the analytics business to $100MM, I led the Automotive & Entertainment client vertical at Nielsen, managing the P&L and team of 50 people. Specialties: AnalyticsBrand and Product MarketingBusiness DevelopmentCoachingCross-functional LeadershipDigital and Social MediaGrowth and Revenue StrategyIndustry PartnershipsMarketing Effectiveness and ROINew Product and Service InnovationSaaS, Data, and Insights SolutionsSales LeadershipSales Productivity

Mark Sneathen's Current Company Details
ZS

Zs

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Principal
Chicago, IL, US
Mark Sneathen Work Experience Details
  • Zs
    Principal
    Zs
    Chicago, Il, Us
  • Aqfer
    Chief Growth Officer
    Aqfer Nov 2024 - Present
    New York, Us
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  • Aqfer
    Svp Of Sales
    Aqfer Jun 2023 - Oct 2024
    New York, Us
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  • Mediaocean
    Svp Sales
    Mediaocean Jan 2022 - Jun 2023
    New York, Ny, Us
    Mediaocean provides mission-critical software for paid media advertising. Mediaocean has 1,500 employees across 20 international offices and processes over $200 billion in annual media spend. Trusted by the world’s biggest brands such as Adidas, AT&T, Estee Lauder, Heineken, and NBC. Mediaocean partners with every major global agency holding company, including WPP, Omnicom, IPG, Publicis, Havas, and Dentsu, as well as large independents such as Horizon and Canvas.Currently owned by CVC and TA
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  • Mediaocean
    Vp Sales
    Mediaocean Jul 2020 - Jan 2022
    New York, Ny, Us
    Mediaocean was a Vista Equity Partners portfolio company when I joined via 4C acquisition. Leading brands and agencies use our software to automate and optimize media buying.
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  • 4C Insights
    Vp Sales
    4C Insights Jul 2018 - Jul 2020
    New York, Ny, Us
    4C is a global leader in data science and marketing technology with self-serve software built for planning, buying, optimizing, and reporting across TV and Premium Digital Marketplaces (including Facebook, Instagram, Twitter, Pinterest, Snap, LinkedIn & Amazon). Our clients include some of the largest brands, agencies, and media owners. 4C recent accomplishments:- Trending $2+ billion in annualized media spend through platform- Partnership with NBCU, programmatic access to NBCU linear inventory- 1st partner to Mediaocean for both TV + Social Media integration
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  • Nielsen
    Strategic Partnership Lead, Agency Solutions
    Nielsen Jan 2017 - Jun 2018
    New York, Ny, Us
    Led global relationship with strategic advertising agency partner. Created global framework for business development collaboration and media data integration. Won a multi-year software as a service (SaaS) and data contract. Achieved double-digit growth of digital media data.
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  • Nielsen
    Managing Director, Automotive & Entertainment Sector
    Nielsen Jan 2015 - Dec 2016
    New York, Ny, Us
    Led 50 person sales and analytics team as Head of Industry for $25 million business in North America. Responsible for P&L, revenue strategy, sales and marketing leadership. Consulted with leading Automotive, Entertainment, Travel, & Transportation clients on improving advertising effectiveness in TV, Digital, and Social media. Achieved 100%+ growth in SaaS and digital measurement revenue in 1-year.
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  • Nielsen
    Senior Vice President, Media Analytics
    Nielsen Jan 2013 - Jan 2015
    New York, Ny, Us
    Responsible for P&L, revenue strategy, sales and marketing leadership. Achieved 4x revenue growth from $25MM to $100MM. Selected as one of 30 global leaders for Nielsen Leadership Development Program.
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  • Nielsen
    Vice President, Media Analytics
    Nielsen Sep 2011 - Dec 2012
    New York, Ny, Us
    Built client relationships and drove sales of media analytics and insight solutions to Financial Services, Retail, and Tech clients to help them improve their TV, Digital, and Social media campaigns. Doubled business with Tech and Financial Services clients in 1-year. Played key role in product launch of new digital media measurement service. Selected as one of 25 high potential associates for U.S. Leadership Development program.
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  • Espark Learning
    Vice President Of Marketing (Part-Time)
    Espark Learning Jul 2011 - Mar 2012
    Chicago, Illinois, Us
    Launched digital marketing efforts including search engine marketing, email and content marketing, retargeting, and website analytics to drive 30x increase in website visitors and increase product demos for Series A funded EdTech SaaS startup.
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  • The Cambridge Group
    Project Manager
    The Cambridge Group Sep 2007 - Aug 2011
    Chicago, Illinois, Us
    Led consulting teams to identify market opportunities and develop growth strategies for consumer goods, financial services, media, retail, and telecommunications clients.Client projects included:• Created ad sales strategy to drive 20% growth in TV, print, and digital advertising revenue.• Developed and implemented marketing strategy to grow assets for a leading bank. Increased account win rate by 10% and account value by 12%.• Delivered a growth plan to double revenue in beverage category by using consumer and retail data analytics.
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  • Zs Associates
    Manager
    Zs Associates Jan 2006 - Aug 2007
    Evanston, Il, Us
    Led teams to develop growth strategies in the consumer goods, healthcare, high technology, media, and transportation industries across Asia, Europe, North, and South America.Client engagements included sizing and segmenting markets, developing value propositions, launching new products, and integrating acquisitions for Fortune 500 companies and new venture start-ups.
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  • Zs Associates
    Consultant
    Zs Associates Jul 2002 - Dec 2005
    Evanston, Il, Us
    Transformed B2B sales organization responsible for over $5B in annual revenue into the industry leader. Transformation efforts included market research, resource allocation analysis, sales force deployment, and goal settingWithin 90 days after FDA product recall, evaluated alternatives, developed business case, and implemented action plan that redeployed sales force for $200 MM division of medical device manufacturer
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  • Rqaw Corporation
    Engineer
    Rqaw Corporation 1997 - 2001
    Fishers, Indiana, Us
    Managed client relationships and engineering teams responsible for evaluating and implementing capital projects, primarily in the automotive and steel industries
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Mark Sneathen Skills

Strategic Planning Analytics Market Research Marketing Strategy Digital Marketing Business Development Advertising Social Media Go To Market Strategy B2b Marketing Strategy Sales Management Sales Operations Web Analytics Management Consulting Strategy E Commerce Crm Management Competitive Analysis Customer Relationship Management Team Leadership Account Management Marketing

Mark Sneathen Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    Strategic Management
  • Michigan State University
    Michigan State University
    Engineering
  • Michigan State University
    Michigan State University
    Engineering

Frequently Asked Questions about Mark Sneathen

What company does Mark Sneathen work for?

Mark Sneathen works for Zs

What is Mark Sneathen's role at the current company?

Mark Sneathen's current role is Principal.

What is Mark Sneathen's email address?

Mark Sneathen's email address is ms****@****hoo.com

What is Mark Sneathen's direct phone number?

Mark Sneathen's direct phone number is +131239*****

What schools did Mark Sneathen attend?

Mark Sneathen attended The University Of Chicago Booth School Of Business, Michigan State University, Michigan State University.

What are some of Mark Sneathen's interests?

Mark Sneathen has interest in Children, Education, Environment, Science And Technology, Arts And Culture.

What skills is Mark Sneathen known for?

Mark Sneathen has skills like Strategic Planning, Analytics, Market Research, Marketing Strategy, Digital Marketing, Business Development, Advertising, Social Media, Go To Market Strategy, B2b Marketing Strategy, Sales Management, Sales Operations.

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