Digital Lumens, Inc. was a global leader in Industrial and commercial lighting, lighting controls, Software as a Service, and Industrial Internet of Things solutions.• Responsible for the complete rebrand and messaging creation for Digital Lumens. Created narrative on the value Digital Lumens solutions bring to customers – focused on their needs.• Developed and implemented content to focus Digital Lumens as a software-as-a-service (SaaS) provider and an Industrial Internet of Things (IIoT) product company while maintaining focus as a LED highbay luminaire and lighting controls provider.• Responsible for the brand and product extraction from OSRAM and the rebranding and message creation for the stand-alone Encelium brand. Moved from a product-centric to a value and system capabilities message, focused on multiple customer personas.• Conceived, developed, and maintained global websites for Digital Lumens, Encelium, and the parent company Digital Lumens, Inc.• Developed and implemented the integration of two unique product brands into a cohesive message and identity platform.• Developed a full structure of product content from high-level brand videos to product brochures to specification details.• Created global sales partners' engagement content, such as advertisements, brochures, and more, distributed via multiple channels. Wrote and delivered monthly newsletters, news articles, and product releases.• Managed the project scope and deliverables from agency providers, consultants, freelancers, service providers, and other suppliers, including contract negotiations.• Developed and managed a global marketing budget to reflect yearly marketing initiatives and deliverables.• Managed and maintained multiple marketing technologies and services.• Prepared the Encelium marketing and product content to be successfully integrated into the Legrand business (December 2022).

DIGITAL LUMENS, INC. (Formerly Connected Building Applications, part of OSRAM Digital Systems) Digital Lumens, Inc. is a global leader in Industrial and commercial lighting, lighting controls, Software as a Service, and Industrial Internet of Things solutions.

Signify (formerly Philips Lighting) is the world leader in lighting for professionals and consumers.• Responsible for the global communication strategy and implementation of a >5,500 product line of LED luminaires, lighting control products, and systems. Focus on multi-channel sales enablement via technical content strategy.• Responsible for the global re-launch of the stand-alone Color Kinetics brand.• Responsible for the initial launch of Philips Connected Lighting strategy and messaging, positioning Philips as a major player in the Internet of Things for lighting. The message was used at all levels of the business and was a vital part of the Royal Philips 2014 annual report. • Responsible for creating and implementing a communication strategy for multiple tier 1 customer installation launches, such as the Empire State Building lighting system 360 campaign, which generated over 1 billion media impressions in six months.• Collaborated with global product managers, product marketing managers, and project managers in the market introduction of all Professional Systems products and systems, maintaining a 98% commercial release on-time performance.• Integrated multiple product lines / product groups (acquisitions) into an overall branding strategy and standard working method.• Responsible for developing, implementing, and growing multiple B2B product and system websites / microsites for Philips Lighting. • Created B2B-focused social media structure and guidelines, utilizing Twitter and LinkedIn platforms, aligning professional systems to the overall Signify/Philips Lighting social media strategy.• Created and implemented a global organizational structure to align ways of working and streamlining content development. Implemented master data management and data governance processes to expedite products to market.• Managed a global group of 25 communications professionals, external agencies, and suppliers. >4M€ variable marketing budget.

• Responsible for all marketing and technical communications initiatives, including PR, trade advertising, trade show strategy, digital initiatives, and external and internal websites – all of which contributed to a 3x revenue growth ($200M) business growth.• Conceived and implemented the “LED Lighting Explained” 360 campaign, establishing Color Kinetics as the thought leader in the conventional to LED lighting revolution. Partnered with IBEW/NECA NJATC organization, which trained >100,000 journeyman/apprentice electricians on the fundamentals of LED lighting and the CK lighting system architecture. Published and sold over 40,000 LED lighting Explained books. The overall campaign ran for three years and significantly impacted the organic growth of the business.• Conceived and implemented “Rep Re-engagement Campaign,” resulting in best year increase in sales (25%). 360 campaign ran for one year and was highlighted by the “Best Booth Award” at the lighting industry's largest tradeshow – Lightfair 2011. • Responsible for product and technology naming strategy and implementation for the entire Color Kinetics portfolio, ensuring a consistent approach and alignment with Philips branding guidelines.• Responsible for the re-branding transition and integration of Color Kinetics marketing and technical content to Philips Lighting; this included all customer touchpoints - digital, print, and product.• Implemented strategy linking marketing and technical communications – fully aligning the customer experience throughout the customer journey – ensuring a consistent message and presentation at every touchpoint.• Established a combined group of marketing and technical communications specialists, establishing a way of working and guidelines for content creation.• Managed a group of 11 communications professionals with a $2.1M overall budget.

Product Manager for a $28M per year hardware product line. Within the first nine-month period, I was responsible for over 65 new systems configured and sold.• Conceived and implemented a streamlined quote, order, and delivery process for the EFEM product line, providing a user-friendly method to configure systems with over 125 unique options.• Devised, produced, and implemented OEM Hardware Systems Catalog (over 200 pages) (a first for Brooks). Orchestrated cohesive acceptance and implementation of catalog by sales, marketing, finance, manufacturing, and service organizations.• Enhanced, streamlined, updated, and maintained: price lists, quote/proposal templates, product data sheets, sales training materials, product line review templates, and external and internal website content