Mark Steven Email and Phone Number

Providing consulting services, specializing in the liquor industry. • 5 year business plan model with future growth assumptions linked to specific operational actions and targets..• Capital investment evaluation associated with building distillation and bottling and comparative valuation against 3rd party sourcing options, with associated volume/mix assumptions and break even. • Insights to the barriers associated with building a distillation and bottling operation.

Providing financial and commercial support to the GM and his management team. Lead the Finance team of 17 people, across 3 regions (12 states) to drive top line revenue of $1.6bn in net sales, $1.2bn in profit, with $180m in trade spend budget and $32m in A&P budget. Manage risk and opportunities to deliver the planned growth rates, providing performance enhancement options across all P&L levers and work with the leadership team to execute.Key Achievements:• Consistently achieved leading results in Annual Operating Plan resulting in 3yr CAGR volume, NSV and CAAP growth, while leading gross margin expansion by delivering 119bps of margin expansion.• Implemented an Align Spend Model with distributor and delivered a robust Net Revenue Management (NRM) platform, tools and capabilities. Embedded a mindset and culture across our sales team and Distributor network to optimize our trade spend decisions and drive efficiencies.• Delivered 3yr Price/Mix CAGR of 2.6% with headline price on .54% ($25m), embedding NRM missions delivering .44% ($20m) and Mix of 1.6% over same 3 year period• Successfully integrated additional region into Division with new team, ways of working and processes standardized across the Division.• Creation of a highly engaged and high performing finance team, recognized by Diageo Global CFO awards by winning the “Amazing Team” award, the only team award out of 7 Global CFO awards.• Best in class Value Survey results with Employee Engagement 98%-100% over 3yr.• Embedded solid control environment as recognized by GAR and CARM audit results YOY.

Same responsibilities as VP of Finance Southern Glazer Division, only covering 7 markets.Key Achievements• Created and implemented an “Aligned Spend Model” with Wirtz IL, which is seen as best in class across Total US, by building strong relationships with key Distributor stakeholders, also implemented the processes and tools which enabled greater transparency of spend and programming in the state. This work became the framework for Net Revenue Management in Diageo Total US.• Delivered $3.6m (>10% of budget) in trade spend savings throughout the course of the year, enabled through the new methodology for tracking and managing joint spend and programing in F15.• Consistently delivered the shape of the P&L as outlined by leadership expectations, while enabling course corrections in key states.• Creation of a highly engaged and high performing finance team, recognized by our business partners.• Recognized with North American CFO Award June 2015.

Business Partner to the Smirnoff and Rums Global Brand Teams. Responsible for providing decision support, financial and strategic thinking to help shape the overall category/trademark and ensure the appropriate issues are being addressed. Member of Vodka, Gin & Rum Category Global Leadership Team.Key Achievements:• Absolut competitive intelligence study outlining business strategy, profit pools, investment levels and future sources of growth. Output of the study was incorporated into vodka category growth strategy and was reviewed by the Diageo Exec to provide context in agreeing Diageo vodka category growth targets.• Instrumental in developing a category growth strategy for both Rums and Vodka which was aligned with the Diageo Global Exec and incorporated into markets AOP.• Embedded a strong compliance culture across the brand teams through awareness and training sessions.• Established robust BPM process to help drive an increased performance culture across the brand teams.

Responsible for leading site level financial operations, ensuring maximum financial effectiveness of resources at the site and embedding appropriate control environment. Member of Supply Finance Leadership TeamKey Achievements:• Implemented and embedded appropriate control environment following a deficient GAR audit in Jan 07, resulting in “one of the clearest passes of a follow up audit I can recollect” GAR Director.• Implemented a focused cost control environment which resulted in a decrease of annual spend from $30m in FY07 to $21m in FY09, while ensuring all other operational targets are met or exceeded (Safety, quality, schedule adherence, OTIF delivery).• Influenced the senior leadership team to focus on delivering value across Diageo Supply Chain, resulting in F9 H1 savings of $1.6m outbound logistics costs, and $0.5m in bound logistics costs (not included in plant P&L numbers noted in previous point). • Awarded Global Supply President’s Award in recognition in 2009.

Responsible for providing financial, analytical, and project management support to Rums Supply Centre of Excellence and supporting the decision making process of key business partners of the business unit.Key Achievements:• Identified and delivered, the opportunity to generate $70m savings annually by working in partnership with USVI Government to build a rum distillery for the supply of USA Captain Morgan Rum.• Awarded North America CFO Award in 2008 and the Diageo USVI Chairman’s Award in 2009

Responsible for providing financial and analytical support to the sales and finance teams in the cluster.

Responsible for providing financial, analytical, and project management support to key initiatives across supply and supporting the decision making process of key business partners of the business unit.

Responsible for the preparation of Latest Estimates on financial outlook, cost control, ad hoc project work