As the Vice President of Sales and Marketing at Primera Technology, a leading manufacturer of digital printers and disc duplicators, I oversee all aspects of product development, market research, product introductions, sales programs, business development, budgeting and forecasting, strategic planning, training, and finance. I have more than 40 years of experience in the printer industry, and I am well-known as a subject matter expert and a company spokesperson to media and external parties.I have a strong background in both traditional and digital marketing, with skills ranging from direct mail, trade shows, print, broadcast, and collateral development to SEO, SEM, CMS, email marketing, Google/FB/Bing Ads, content development, marketing analytics, UX development, and social media. I am always eager to learn the next new digital marketing platforms and tools, and I have a deep understanding of exceptional customer experiences and how to create them. I am also an accomplished writer, with hundreds of published articles, and a guest speaker and panel member at numerous trade shows and industry conferences. I have extensive international business experience, and I can adapt to different cultures and markets with ease. My goal is to drive growth, innovation, and customer satisfaction for Primera Technology and its products.