As Head of "Content & Publishing" for H+K's Energy & Industrials team, I am responsible for developing integrated communications strategies and digital marketing programmes for new and existing clients, with a focus on new and emerging platforms. Working with senior team members to develop strategies and campaigns for existing clients such as Shell, Hitachi, Honda and Amcor, I also play a key role in new business proposals and organic growth initiatives.

Responsibility for the development and implementation of digital marketing strategies, both internally and externally, team management as well as managing the execution and analysis of digital campaigns across Zinc Network’s government and NGO clients. A broad role covering everything from web development to influencer marketing.

Driving digitalisation and integration across all of WE Communications' sector disciplines – Technology, Healthcare and Consumer – while mapping out and developing the agency's Digital & Experience Technology (DXT) proposition and services. As the digital lead across several key accounts, I was responsible for driving integrated, performance-orientated multi-channel strategies and organic growth, with directorial oversight of junior team members’ day-to-day work and professional development. I also played a consulting role, both internally with PR account leads and externally with clients, working with key stakeholders to educate on the potential of digitalisation to break down silos and capture new opportunities.

A holistic, hands-on role at the heart of a boutique digital agency, overseeing everything from day-to-day accounting and accounts management to content creation and design, marketing strategy development and project management. At the heart of my work are two key strands: the delivery of purposeful, value-driven content and the achievement of desirable outcomes - aligned with a client's brand and end-goals. From web development to PPC advertising, the focus is always on clearly communicating value.My experience includes:• SEO, UX Writing & AnalyticsOverseeing the SEO process - from technical site audit to keyword and topic research - to identify commercial priorities for longer-term content strategy. This is supported by competitor analysis and detailed through a holistic end-to-end process, ensuring that the correct website UX and customer touchpoints are backed up and informed by analytics and user trends.• Copywriting, Brand Development and Content StrategyHigh-quality, original journalistic content aligned with a client's brand, voice and goals, 'super-charged' by best-practice SEO copywriting principles. The objective: "tell the right story, reach the right people" through engaging, brand-led content marketing and performance monitoring.• Website Design & Development, Project ManagementWebsite development informed through client workshops and underpinned by desirable outcomes. The website becomes the platform for the client's unique story and brand, with UX focused on providing the optimal user journey and incentivising conversions. Building, optimising and iterating on web pages and essential design work as necessary.• Ad Campaign Management & Strategy (Google, Facebook/Instagram, LinkedIn)The most appropriate channels for the desired objectives, working on a multichannel marketing basis to ensure consistency across the campaign - from website to ad. Regular monitoring and reporting based on analytics and KPIs.

Commissioning, writing and editing Gas Matters content (features; news; interviews; profiles; thought-leadership pieces) relevant to the wider energy community.Analysis of online readership trends; analysing subscriber feedback to develop content in line with reader preferences; managing social channels to drive traffic and increase visibility; web development and project management in line with SEO principles.Collaborating with marketing and client relation managers on the purpose, benefits and value of Gas Strategies’ Information Services. Assisting with implementation and copywriting of marketing campaigns and printed collateral, promotional initiatives and key client meetings.Budget management; invoicing; hiring; mentoring and managing editorial staff (internal and external) to improve competency, adherence to editorial standards, ensure growth opportunities and encourage interaction.Developing, refining and implementing editorial direction, style and format in alignment with the editorial and marketing team. Representing Gas Strategies and promoting the brand at industry events.Consulting and collaborating with the Gas Strategies ‘editorial board’ to brainstorm and review forward features, aligning output with the wider business.