Mark Sunderland Email & Phone Number

Greater San Diego Area

DIH Medical Technologies - A Beijing, China based start up developer and manufacturer of automated medication and supply dispensing products and patient rehabilitation technologies.- Contracted to lead Marketing activities to establish world class product management processes to define and successfully deliver SW & HW solutions to prototype and beta release phases in Chinese acute care hospital market.- Developed and launched strategic, got-to-market plan to create market awareness, develop regional reference sites, critical customer feedback and meeting current and future regulatory guidelines.- Evaluated potential acquisition and/or joint venture development opportunities for US rehabilitation start up companies for fit and entry into Chinese market.Market Analysis Project - Leading Global $1B+ provider of automated healthcare solutions to the acute, sub acute and alternate care markets.- Contracted to provide in-depth strategic market analysis including competitive analysis, segmentation, market and technology trends.

Greater San Diego Area

Responsible for growth and strategic expansion of Carefusion dispensing technologies and OEM products in international markets.Successfully delivered two years of 20+% YOY revenue growth through a portfolio of specific Pyxis products and new strategic OEM offerings through global direct and indirect channels in over 25 countries on 4 continents.Identified, evaluated and negotiated OEM distribution agreements and delivered over $2 million in new revenue in first year of strategic plan.Directed multi-national cross functional teams of product, market and project managers focused on upstream and downstream product management activities, including but not limited to: iterative product development, pricing, promotions and revenue cycle management to meet financial objectives.Directed downstream marketing activities in building Carefusion dispensing technologies brand and product awareness and demand in diverse international markets, including website development, advertising, interactive sales tools, strategic reference sites, clinical white papers and conference and trade show development. Key regions include AsiaPac, China, Middle East and Europe.

Greater San Diego Area

Responsible for the development, positioning and growth of Pyxis supply products in the US acute care market.Significant role in successful development and implementation of transition of sales and marketing focus from general supply management to surgical procedure workflow management.Success years of exceeding financial objectives that reached over $80 million in revenue in FY 2010.Oversight of portfolio lifecycle management, including first full implementation of EOL/EOS (end of life/end of service) program of legacy products in company history.Directed development, pilot and launch of industry's first integrated offering between a point of use automated dispensing system and a third party ORIS (operating room information system) solution. This offering streamlines data flow, eliminates redundant data entry, improves safety, time, cost management, patient safety and regulatory management.

Greater San Diego Area

Director of Marketing, Pyxis Supply Technologies 2006 - 2009Director of Marketing, Pyxis Medication Management Systems 2003 - 2006Group Product Manager, Pyxis Medication Management Systems 2001 - 2003Senior Product & Product Manager, Pyxis Medication Management Systems 1997 - 2001

Greater San Diego Area

A start-up division of Hill-Rom Corporation that was a pioneer in the development of Healthcare Information Exchange Networks Responsible for the introduction to the southern California market of an industry first software system (APEX) to automate the exchange of patient information between hospitals and extended care facilities focused on a match of care requirements, payor match and site availability.Successfully negotiated 3 pilot contracts with large IDN's by communication the specific value proposition to key hospital leadership and extended care management teamsImplemented pilot program in selected sites and created method for monitoring and measurement of results of 6 month test period. Transitioned to Pyxis prior to completion of pilot.

Greater San Diego Area

A Manufacturer of venous compression devices worn by post surgical patients to prevent development of blood clots.Responsible for the successful growth of and development of distribution channel partners in region consisting of 6 western states.Developed and implemented strategic growth plan that resulted in a 225% increase in revenue during a 24 month period and continued strong growth thereafter.Won Regional Sales Manager of the year award in 1993 and 1994.

Master Of Business Administration (Mba)

Bachelor Of Science (B.S.), Marketing