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Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Successfully launched and scaled a B2C fashion e-commerce store on Shopify: Oversaw all digital operations, including marketing, design, content, social media, and customer service to drive growth and engagement with an international customer base.• Managed global apparel production: Developed and managed technical packs for seasonal collections across apparel and accessories, collaborating with international vendors to ensure product quality and delivery.• Executed influencer… Show more • Successfully launched and scaled a B2C fashion e-commerce store on Shopify: Oversaw all digital operations, including marketing, design, content, social media, and customer service to drive growth and engagement with an international customer base.• Managed global apparel production: Developed and managed technical packs for seasonal collections across apparel and accessories, collaborating with international vendors to ensure product quality and delivery.• Executed influencer marketing campaigns: Organised PR gifting strategies, building relationships with top-tier influencers & celebrities like Ariana Grande to drive brand awareness and engagement. Show less

Melbourne, Victoria, Australia

• Reviewing vendor products, images and copy to align with e-commerce style guide• Daily merchandising of category pages to align with EDMs, Marketing, Edits and Catalogues• Site optimisation through category and product audits to reduce exit rates and increase conversion• Organisation of photoshoots, briefing styles for editing & creating swatches for products• Optimising SEO on brand pages to improve organic traffic• Reporting on warehouse stock levels and missing imagery… Show more • Reviewing vendor products, images and copy to align with e-commerce style guide• Daily merchandising of category pages to align with EDMs, Marketing, Edits and Catalogues• Site optimisation through category and product audits to reduce exit rates and increase conversion• Organisation of photoshoots, briefing styles for editing & creating swatches for products• Optimising SEO on brand pages to improve organic traffic• Reporting on warehouse stock levels and missing imagery and copy• Liaising with external stakeholders to coordinate product launches and embargos• Conducting training sessions with vendors with the company's newly launched PIM system Show less

Melbourne, Victoria, Australia

• Drove e-commerce success for luxury brands: Managed the entire product lifecycle from upload to customer experience for Bottega Veneta, Acne Studios, and Versace. Optimised using data-driven analytics to deliver product content, merchandising, and cross-functional collaboration to drive sales.• Developed and executed compelling email campaigns: Managed product selection, asset sourcing, and creative content development for weekly EDMs.• Executed integrated social media… Show more • Drove e-commerce success for luxury brands: Managed the entire product lifecycle from upload to customer experience for Bottega Veneta, Acne Studios, and Versace. Optimised using data-driven analytics to deliver product content, merchandising, and cross-functional collaboration to drive sales.• Developed and executed compelling email campaigns: Managed product selection, asset sourcing, and creative content development for weekly EDMs.• Executed integrated social media campaigns: Aligning social media content with eCommerce strategies, ensuring brand consistency & engagement.• Leveraged data analytics to optimise merchandising and sales: Utilise Google Analytics, HotJar, and sales reports to inform weekly content and merchandising strategies, driving sales through data-driven decision making. Show less

Adelaide, South Australia, Australia

• Overseeing social media content and presence across Instagram and TikTok through influencer and content marketing.• Administer the re-design of the organisation's e-commerce front-end, managing the organisation's back-end product inventory and writing copy.• Production and styling assistant in seasonal photoshoots, liaising with fashion photographers, artists, and models.

Adelaide, South Australia, Australia

• Designing and co-developing marketing assets across social media and physical print.• Managing the organisation’s Instagram channels (30k+ followers).• Liaising with fashion brands and photographers across Australia.• Assisted in photoshoot for fashion label Daisy Says and developed studio content for social media.

Bachelor'S Degree, Media (Marketing), Distinction

GPA: 6.4

Education record

ATAR: 99.10 Merit in Business & Enterprise

Certificate Iii, Business