Mark Tobin Email & Phone Number

England, United Kingdom

Surrey, United Kingdom

- Directed the strategic and creative development of the University's brand refresh- Oversaw creative for marketing campaigns and external communications- Led the redevelopment of the University's website- Oversaw the relaunch of the undergraduate and postgraduate prospectuses, online and in print- Managed a team of 15, including writers, developers, designers and UX specialists- Creative director for a wide range of video content

- Created the concept and strategy for the Pants Campaign - the NSPCC's most successful behaviour change campaign. - Rebranded the NSPCC, securing the work in a competitive pitch against leading creative agencies including Landor and incumbent agency Inferno. The work included consumer research, developing strategy, creative concepts and the final development of the visual and verbal identity - Creatively directed the rebrand of ChildLine- Developed strategy and creative for successful fundraising proposals worth in excess of £20m- Marketing Society 2014, ‘non-profit campaign of the year’ – Gold- Festival of Media Global Awards 2014, ‘public service award’ – Gold- Fresh Creative Awards 2013, ‘best inhouse design team’ – Silver

I joined the NSPCC's inhouse creative team on a freelance contract that was quickly made permanent. I immediately moved up to the position of senior copywriter and was key to changing the standing of the team within the charity. I fought for the creation of a creative director position, and then successfully interviewed for the position.

I worked for a wide range of clients, as both a copywriter and brand specialist. My clients included: Oxfam / The Who Cares? Trust / British Association of Adoption &Fostering / The Fostering Network / Clinks / University of Brighton / Department of Health /Department for Education / Lloyds TSB / Autotrader / BNP Paribas / Tate Modern / CentaurCommunications / Haymarket / Incisive Media / Concep

I was brought in to modernise the charity's marketing and communications to children and young people, with particular focus on participation and digital. I also had overall responsibility for strategy for adult-facing communications, and developed fundraising bids to trusts and central government. I had line management responsibility for two members of staff and reported directly to the CEO and board of trustees. In 2004 I began working freelance, retaining The Who Cares? Trust as a key client.Achievements• Relaunched one magazine, launched a second and increased subscriptions by 25% in thefirst year.• Charity’s publications were read by 80% of the UK’s total care population • Set up the All Party Parliamentary Group for Children in Care in the House of Parliament –a monthly cross-party committee attended by members of both houses.• Helped to develop the charity’s website.• Helped to increase fundraising income by 11% in the first year of my appointment, and by16% over the first three years.

Postgraduate Certificate, Creative Writing

Postgraduate Certificate, Journalism - Feature Writing

Bachelor Of Arts (Ba), English Literature & Creative Writing

Activities and Societies: Music editor, Conrete (student newspaper) Nightline counsellor DJ - Waterfront, UEA