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Mark Tobin is a Director of Marketing at Epsom College. He possess expertise in strategic communications, copywriting, marketing communications, marketing, creative writing and 22 more skills. Colleagues describe him as "I can recommend Mark for all round excellence in Communications, from strategy to creative writing for different audiences. He is a great asset to a team and a very pleasant colleague to work with."
Epsom College
View- Website:
- epsomcollege.org.uk
- Employees:
- 368
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Director Of MarketingEpsom CollegeEngland, United Kingdom
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Director Of MarketingEpsom College Mar 2017 - PresentSurrey, United Kingdom
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Head Of Digital And Creative MediaUniversity Of Sussex May 2015 - Feb 2017- Directed the strategic and creative development of the University's brand refresh- Oversaw creative for marketing campaigns and external communications- Led the redevelopment of the University's website- Oversaw the relaunch of the undergraduate and postgraduate prospectuses, online and in print- Managed a team of 15, including writers, developers, designers and UX specialists- Creative director for a wide range of video content -
Creative DirectorNspcc Jan 2012 - May 2015- Created the concept and strategy for the Pants Campaign - the NSPCC's most successful behaviour change campaign. - Rebranded the NSPCC, securing the work in a competitive pitch against leading creative agencies including Landor and incumbent agency Inferno. The work included consumer research, developing strategy, creative concepts and the final development of the visual and verbal identity - Creatively directed the rebrand of ChildLine- Developed strategy and creative for successful fundraising proposals worth in excess of £20m- Marketing Society 2014, ‘non-profit campaign of the year’ – Gold- Festival of Media Global Awards 2014, ‘public service award’ – Gold- Fresh Creative Awards 2013, ‘best inhouse design team’ – Silver -
Senior CopywriterNspcc 2011 - 2012I joined the NSPCC's inhouse creative team on a freelance contract that was quickly made permanent. I immediately moved up to the position of senior copywriter and was key to changing the standing of the team within the charity. I fought for the creation of a creative director position, and then successfully interviewed for the position.
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Copywriter And Brand StrategistFreelance 2004 - 2011I worked for a wide range of clients, as both a copywriter and brand specialist. My clients included: Oxfam / The Who Cares? Trust / British Association of Adoption &Fostering / The Fostering Network / Clinks / University of Brighton / Department of Health /Department for Education / Lloyds TSB / Autotrader / BNP Paribas / Tate Modern / CentaurCommunications / Haymarket / Incisive Media / Concep
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Head Of Marketing And CommunicationsThe Who Cares? Trust 2002 - 2011I was brought in to modernise the charity's marketing and communications to children and young people, with particular focus on participation and digital. I also had overall responsibility for strategy for adult-facing communications, and developed fundraising bids to trusts and central government. I had line management responsibility for two members of staff and reported directly to the CEO and board of trustees. In 2004 I began working freelance, retaining The Who Cares? Trust as a key client.Achievements• Relaunched one magazine, launched a second and increased subscriptions by 25% in thefirst year.• Charity’s publications were read by 80% of the UK’s total care population • Set up the All Party Parliamentary Group for Children in Care in the House of Parliament –a monthly cross-party committee attended by members of both houses.• Helped to develop the charity’s website.• Helped to increase fundraising income by 11% in the first year of my appointment, and by16% over the first three years.
Mark Tobin Skills
Mark Tobin Education Details
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Birkbeck, U. Of LondonCreative Writing -
University Of The Arts LondonJournalism - Feature Writing
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University Of East AngliaEnglish Literature & Creative Writing
Frequently Asked Questions about Mark Tobin
What company does Mark Tobin work for?
Mark Tobin works for Epsom College
What is Mark Tobin's role at the current company?
Mark Tobin's current role is Director of Marketing.
What is Mark Tobin's email address?
Mark Tobin's email address is ma****@****.org.uk
What is Mark Tobin's direct phone number?
Mark Tobin's direct phone number is +4412736*****
What schools did Mark Tobin attend?
Mark Tobin attended Birkbeck, U. Of London, University Of The Arts London, University Of East Anglia.
What are some of Mark Tobin's interests?
Mark Tobin has interest in Social Services, Children, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture.
What skills is Mark Tobin known for?
Mark Tobin has skills like Strategic Communications, Copywriting, Marketing Communications, Marketing, Creative Writing, Editing, Newsletters, Digital Strategy, Strategy, Copy Editing, Journalism, Email Marketing.
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Mark Tobin
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