Mark Toth's Location
Minneapolis, Minnesota, United States, United States
Mark Toth's Contact Details
Mark Toth work email
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Mark Toth personal email
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About Mark Toth
TIER I MARKETING STRATEGIST: CMO/VP MARKETING & BUSINESS DEVELOPMENTBrand Strategy ~ E-Commerce ~ Digital Strategy ~ Content Marketing Strategy ~ Social Engagement ~ Brand PositioningAward winning marketing Leader/Consultant demonstrating over 15 years of proven results based on growth strategies grounded in consumer insights. Proven marketing and strategic communications leader with experience driving revenue and building brand equity through: strategic communications, digital marketing, public relations, social media engagement, content marketing strategy, experiential marketing, partnerships and promotions, impactful creative and consumer insights. Core Competencies:Brand StrategyMarketing StrategyCosumer InsightsDigital Marketing StrategySocial EngagementContent Marketing StrategyE-CommerceAdvertising/PromotionBrand PositioningPortfolio ManagementBusiness Model DevelopmentPerformance TurnaroundsChange Management ExecutionNew Business DevelopmentLicensing/PartnershipsMarket/Competitor AnalysisInnovation Leadership/New Product LaunchesRestaurant Marketing ExpertiseRestaurant Operational ExpertiseB2C and B2BSports Industry Expertise
Mark Toth's Current Company Details
Mark Toth Work Experience Details
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Founder And CeoUrban WokMinneapolis, Mn, Us
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Founder & CeoUrban Wok Feb 2016 - Present
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FounderChameleon Marketing & Sales Jan 2016 - Present
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Vp Of MarketingBellisio Foods May 2012 - Dec 2015Minneapolis, Mn, UsResponsible for developing the overall marketing infrastructure at Bellisio Foods. This includes process, culture development, consumer insights, marketing strategy, planning, portfolio management, brand positioning, execution(digital and traditional) and evaluation. Brand Portfolio included Michelina's, Chili's Grill and Bar and Boston Market -
Senior Director Of Marketing InnovationKellogg Company Apr 2011 - Apr 2012Battle Creek, Michigan, UsLed a cross functional team of 40 and 6 direct reports. Report directly to President and CMO of The Kellogg Company. Responsible for all marketing innovation from concept to commercialization.• Developed 5 year pipeline with validated concepts for Eggo, Morningstar Farms and Kashi• Key representative for Global Kellogg Marketing Team. Developed corporate innovation strategy globally for Frozen Foods.• Launched $120MM of innovation across 3 brands in 2011 and 2012. Included Special K Frozen Breakfast Sandwiches. -
Sr. Director Of Marketing Orville Redenbacher'S PopcornConagra Foods Jan 2008 - Aug 2010Chicago, Illinois, UsCreate, drive, and support long-range strategic initiatives to deliver $500 million in gross revenue, $320 million in reported net sales, and $117 million in profit across multiple retailer channels. Key member of management team reporting directly to the VP/President. Coordinated the efforts of 6 direct reports and 30+ member cross functional team. Managed teams responsible for all brand advertising, branding, positioning, targeting and new product development. Record Orville volume growth +18% and profit growth +50% in 1st 12 months.Envisioned, constructed and implemented full category story around merchandising principles, pricing principles, shelf sets, segmentation, and consumer insights at TOP 15 retailers; led to +40% increase in Orville facings, +50% increase in merchandising and share gains across the board. Led team to uncover new category insight vs. other salty snacks resulting in re-positioning, new advertising, entertainment partnerships with Red Box, M&M's and NBC, contemporized packaging redesign and new cheese product launch with 4 new products. Developed and led pipeline process with R&D which resulted in $100 million in innovative ideas/platforms over 3 years. Three new transformational platforms slated for 2010 launch estimated at $50 million dollars of gross revenue.Leveraged company's manufacturing capabilities and market position to create new on trend product line from concept to test market in 9 months; $25 million dollar business, 6 sku's, and 80% incremental. Effectively prioritized and executed Orville "SMART POP" strategy as on trend with Health and Wellness emphasis in marketplace; conducted research which led to new positioning and messaging for "SMART POP" segment; +10% volume growth and +23% profit growth.Business of the Quarter 2x and Con Agra Business of the Year in 2009. -
Director Of Marketing Slim JimConagra Foods 2007 - 2008Chicago, Illinois, UsManaged Slim Jim/Meat Snacks portfolio PNL of $325 million in gross sales, $70 million in profit w/ spending budget of $40 million; achieved +20% volume growth & +38% profit growth in 1st 18 months. Uncovered groundbreaking insight resulting in new targeting, packaging, re-positioning and re-launch of Slim Jim brand and product mix; solidified World Wrestling Entertainment as a partner/title sponsor; heavy emphasis on event and interactive marketing/new website. Effie nomination for interactive.Captained cross functional team to develop a convenience store shelving solution; 20,000+ merchandising racks installed in 2 years; + 30% increase in facings. Gained alignment to convert an existing manufacturing plant into an alternative Slim Jim production facility; $7 million capital investment, 25% IRR; +10 margin points. Built momentum within brand organization to divest the Pemmican beef jerky business to a Brazilian manufacturer netting $10 million in bottom line profit vs. 2008.Nominated for 2009 Effie advertising excellence award.; Fortune 500 company with portfolio of over 100 leading US brands
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Senior Marketing Manager, Old El PasoGeneral Mills 2006 - 2007Minneapolis, Minnesota, UsOrchestrated activities of broad cross functional team(20)to forge portfolio strategy to manage $280 million in gross revenues, and $101 million in profit; managed a $54 million consumer/trade budget.Developed portfolio strategy which included 6 individual segment strategies; drove +15% profit.Repositioned brand as more contemporary and "fresh" through market research, advertising, new products, customer/consumer promotions and merchandising; delivered +6% volume growth.Developed a 5 year pipeline w/ 13 new platforms which led to the launch of a 4 sku "fresh" salsa line nationally. -
Senior Marketing Manager, Pillsbury Frozen Biscuits & Dinner RollsGeneral Mills 2004 - 2006Minneapolis, Minnesota, UsDrove share and category growth with $200 million in revenue, $30 million in profit; managed $40 million spending budget. Led plant consolidation/relocation which delivered $10 million in profit the 1st year; profit growth +22%. Revised consumer targeting and positioning to revitalize Pillsbury Oven Baked Dinner Rolls/Biscuit; discontinued 5 slow moving sku's and launched 3 new sku's; volume increase +9%.Developed integrated "Cooking for Two" platform along with 9 additional General Mills brands; led initiation and development of corporate wide AARP partnership targeting empty nesters/boomers.Earned Chairman's Award for outstanding business performance and collaboration across divisions.
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Marketing Manager, In-Store BakeryGeneral Mills 2003 - 2004Minneapolis, Minnesota, Us* Responsible for delivering $100 million in gross revenue and $20 million in profit Streamlined product portfolio from over 300 items to less than 100 items; + $5 million in profitLed broad cross-functional business unit through a strategic planning process to deliver its first portfolio strategy to manage volume and profit; +12% volume, +20% profit.Successfully partnered & developed branded "Signature" Breads program for Kroger.
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Assistant Marketing Manager, New Refrigerated Main Meals, Betty CrockerGeneral Mills 2001 - 2003Minneapolis, Minnesota, UsLed 30-member cross functional team of Marketing, R&D, Sales, Finance, and Distribution from Lloyd's and Betty Crocker Meals, to deliver breakthrough product in less than 6 months.Prepared $500 million pipeline of concepts for emerging refrigerated entrée category and secured $8 million in capital for cutting-edge manufacturing system.
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Assistant Marketing Manager, Western Regional Sales OfficeGeneral Mills Jan 2001 - Sep 2001Minneapolis, Minnesota, UsDeveloped/presented sales, marketing and merchandising programs for Albertsons, Fry's & Safeway.Sold in Nature Valley platform to the Safeway headquarters-achieved 100% ACV.Developed a joint marketing program for Albertson's around children's education and cereal.
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Assistant Marketing Manager, Trix Cereal, Big G DivisionGeneral Mills 2000 - 2001Minneapolis, Minnesota, UsP&L responsibility for General Mills Top 10 cereal brand--$85million in gross revenueReformulation of product along with brand positioning drove volume +5%, profit +10%, and .5 share point increase.Coordinated extensive market research to monitor and continually refresh the idea pipeline of " the hottest new trends with kid"---pipeline of initiatives solidified market leadership for the next five years.
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Associate Marketing Manager, Nature Valley, Snacks DivisionGeneral Mills 1997 - 2000Minneapolis, Minnesota, UsP&L responsibility for $150 million brand; 3 year CAGR of +46% in gross revenue & +25% profit.Reformulated Nature Valley Hard Bar, identified a new demographic target leading to re-positioning around "The Energy Bar Nature Intended"; packaging redesign, print, sampling programs.Created partnerships with the US Ski Team, PGA Tour, ATP Tour, and The Nature Conservancy. Overhauled the manufacturing process which included sku discontinuance of the Chewy segment and increased capacity game plan for Nature Valley Hard BarsLed and developed a $100 million in pipeline ideas/platforms. Long term impact 2 million case business in 1997 to a 15 million case in 2005-+650%Earned Chairman's Eagle Award for business performance along with Effie award for advertising excellence.
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General Manager/Area DirectorBrinker International 1992 - 1997Dallas, Texas, UsFull day to day responsibility of all restaurant operations for a $2MM+ per unit-- 5unitsResponsible for sales growth +5% and profit growth +10% for 5 consecutive yearsResponsibility for development of management team (20) and staff (+200) and regional training unit. -
Legal AssistantCargill Inc Jan 1991 - Jan 1992
Mark Toth Skills
Marketing Strategy
Customer Insight
Marketing
Strategy
New Business Development
P&l Management
Integrated Marketing
Segmentation
Market Research
Fmcg
Portfolio Management
Cross Functional Team Leadership
Product Development
Consumer Products
Turn Around Management
Management
Brand Management
Innovation
Leadership
Consumer Brands
Business Model Development
Advertising
Strategic Brand Positioning
Content Marketing Strategy
Digital Marketing Strategy
Social Engagement
E Commerce
Interactive Strategy
Advertising/promotion
Performance Turnarounds
Change Management Execution
Licensing/partnerships
Market/competitor Analysis
Innovation Leadership/new Product Launches
Restaurant Marketing Expertise
Restaurant Operational Expertise
B2c And B2b
Strategic Planning
Product Management
Restaurant Management
Sales
Business Strategy
Business To Business
Competitive Analysis
Social Media
Brand Development
Social Media Marketing
Account Management
Market Planning
Marketing Management
Brand Repositioning
Mark Toth Education Details
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University Of St. ThomasGeneral -
University Of MinnesotaMarketing
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Denison UniversityEconomics
Frequently Asked Questions about Mark Toth
What company does Mark Toth work for?
Mark Toth works for Urban Wok
What is Mark Toth's role at the current company?
Mark Toth's current role is Founder and CEO.
What is Mark Toth's email address?
Mark Toth's email address is ma****@****mac.com
What is Mark Toth's direct phone number?
Mark Toth's direct phone number is +161239*****
What schools did Mark Toth attend?
Mark Toth attended University Of St. Thomas, University Of Minnesota, Denison University.
What are some of Mark Toth's interests?
Mark Toth has interest in Skiing, Outdoors, Ohio State Athletics, Food/restaurants, Tennis, Golf, Travel.
What skills is Mark Toth known for?
Mark Toth has skills like Marketing Strategy, Customer Insight, Marketing, Strategy, New Business Development, P&l Management, Integrated Marketing, Segmentation, Market Research, Fmcg, Portfolio Management, Cross Functional Team Leadership.
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