Mark Tucker personal email
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A CEO/Senior executive with experience in Australia, New Zealand and Europe in public and private companies in Beauty/FMCG consumer facing categories. Exceptional leadership capabilities built on clarity of strategic direction and quality of execution through through building sustainable organisation foundations, building great teams and culture with an intense focus on financial management.With a demonstrable history of major achievements during his leadership at L'Oréal where he orchestrated an intensive period of Revenue and Profit growth.KEY COMPETENCIESStrategy and ExecutionStrong understanding of effective strategies across multiple brands and diverse categoriesExtensive strategic marketing experience involving positioning and repositioning of brands to drive market share growth, as well as leading proactive and reactive media initiatives.Leadership and CultureA proven track record in building successful teams by providing a clear business vision, direction, resourcing and quantifiable targets resulting in the ability to attract, motivate exceptional people to deliver results. Significant depth in business integration and change managementAbility to blend analytical skills with innovative proposalsExcellent communication skills at all levels of organisation and businessFinancial Acumen Significant experience and success optimising use of financial resources in a variety of commercial models and implementing KPI reporting regimes to ensure real time monitoring of resultsCustomer FocusClear understanding of customers' needs, preferences, interests, timelines and decision-making criteriaSuccessful portfolio of evidence to demonstrate the ability to deliver successful brands and businesses through effective ‘culture development', that truly put customers at the centre of processes and decision makingInnovationSuccessfully created and launched brands across multiple major beauty categories into multiple distribution channels working with Australia's leading retail groups. GovernanceSignificant hands on experience in sales, marketing, procurement, distribution and support functions to allow operating businesses to focus on growth with confidence they would be supported by effective processes and procedures. Implementation of detailed HR policies to guide behaviour and development of culture
Live Verdure
View- Website:
- liveverdure.com.au
- Employees:
- 3
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Chief Executive OfficerLive VerdureMelbourne, Vic, Au
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Ceo, Strategic Advisor,Beauty Industry, Fmcg, Ceo, Strategic Advisor Jan 2020 - PresentMelbourne, AustraliaProviding strategic direction, operating and executional support to FMCG businesses with a focus on financial strength and growth.
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Chief Executive OfficerLive Verdure Ltd Aug 2022 - Nov 2023Melbourne, Victoria, AustraliaLive Verdure is an ASX listed Health, Wellness and Skincare company making a range ofnaturally-based products with effective active ingredients.Its products are primarily sold Direct-to-Consumer (D2C) or (B2C), using the Company’s websites to market directly to the consumer data base, with social media paid advertising used to introduce newconsumers to product ranges and build the database. After a strategic review the company is now focused on the Health, Wellness and… Show more Live Verdure is an ASX listed Health, Wellness and Skincare company making a range ofnaturally-based products with effective active ingredients.Its products are primarily sold Direct-to-Consumer (D2C) or (B2C), using the Company’s websites to market directly to the consumer data base, with social media paid advertising used to introduce newconsumers to product ranges and build the database. After a strategic review the company is now focused on the Health, Wellness and Skincare verticals, moving out of lower margin food products. The business is seeking further expansion through acquisition opportunities as well as organic growth. Show less
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Founder And DirectorPure Beauty Australia Nov 2016 - Nov 2019Melbourne, AustraliaHaving created the Handsome Men’s Skincare brand Mark was recruited to establish an Australian beauty business with international development potential. The demand for skincare using natural, clean ingredients was growing rapidly and he created two brands to compete in the affordable natural skincare space.The brands were positioned to compete for the natural consumer in the affordable market where there was one dominant market leader. A second brand with purely organic ingredients was… Show more Having created the Handsome Men’s Skincare brand Mark was recruited to establish an Australian beauty business with international development potential. The demand for skincare using natural, clean ingredients was growing rapidly and he created two brands to compete in the affordable natural skincare space.The brands were positioned to compete for the natural consumer in the affordable market where there was one dominant market leader. A second brand with purely organic ingredients was created to compete for the mid-mass market consumer who were committed skincare users now interested in natural and organic alternatives.Initially D2C, an Omni Channel strategy was implemented launching into Pharmacy and Department store to help build brand awareness and gain trial for new brands, which was aided by using Mark's trusted relationships with buyers and retail executives formed over many years. Show less
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Founder And DirectorHandsome Group Feb 2015 - Oct 2016Melbourne, AustraliaAustralian men had been slow adopters of personal care and the challenge to help them look after themselves better was an opportunity Mark had wanted to take. When the brand name Handsome was raised and available to trademark he felt the first element of a brand was there.He created a narrow range of products, with target Cost of Goods ensuring desirable RRP's with healthy Gross Margins. Initial launch was online supported with social media. With online sales building, the brand was… Show more Australian men had been slow adopters of personal care and the challenge to help them look after themselves better was an opportunity Mark had wanted to take. When the brand name Handsome was raised and available to trademark he felt the first element of a brand was there.He created a narrow range of products, with target Cost of Goods ensuring desirable RRP's with healthy Gross Margins. Initial launch was online supported with social media. With online sales building, the brand was launched into high-end gift stores and major pharmacy groups where it sold through strongly.The Handsome brand was ultimately acquired by the Pure Beauty Australia business. Show less
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Founder And DirectorExperiencemuse.Com Pty Ltd, 2013 - Nov 2014Melbourne, AustraliaExperience Muse was a world-first, pure-play online luxury beauty retailer. The concept was created to help Department stores build online beauty businesses at a time when they were falling dramatically behind pureplay online beauty retailers. The model used Department store brands, products and logistics making it compelling in consumer offer and efficient in terms of capital requirements.In the final stages of negotiation and rollout with a leading department store, a takeover bid… Show more Experience Muse was a world-first, pure-play online luxury beauty retailer. The concept was created to help Department stores build online beauty businesses at a time when they were falling dramatically behind pureplay online beauty retailers. The model used Department store brands, products and logistics making it compelling in consumer offer and efficient in terms of capital requirements.In the final stages of negotiation and rollout with a leading department store, a takeover bid derailed completion. Mark had had also engaged a leading media company to take equity and provide media to support the growth of the business. Show less
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FounderEverybodystv.Com Pty Ltd Mar 2011 - Oct 2013Melbourne, AustraliaEverybodystv.com was an exciting venture in the social media space taking a proven concept and enhancing its commercialisation potential. Based on the YouTube model this new venture organized content into channels so users could more easily find content in their areas of interest and advertisers could target consumers more effectively. Seed capital was raised and the site build commenced. A Round ‘A’ raising from a USA Private Equity company was completed.
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Managing DirectorL'Oréal Jul 2002 - Apr 2010L’Oreal is the world’s largest beauty company and leading beauty business in the Australian market. The business, organized into three Operating Divisions covering the Mass Consumer market, the Luxury market and the Hair salon market. Each was a profit centre with its own strategy, budget and management team. The support functions of Finance, Logistics, IT, HR also reported to Mark.Key to his role was ensuring strategic planning was at the highest quality, resourced correctly and… Show more L’Oreal is the world’s largest beauty company and leading beauty business in the Australian market. The business, organized into three Operating Divisions covering the Mass Consumer market, the Luxury market and the Hair salon market. Each was a profit centre with its own strategy, budget and management team. The support functions of Finance, Logistics, IT, HR also reported to Mark.Key to his role was ensuring strategic planning was at the highest quality, resourced correctly and implemented fully. Detailed KPI’s were set for all functions and measurement tools allowed full visibility of results and outcomes. A calendar of regular meetings ensured the business was on strategy and on track to achieve budgets and KPI’s.Achievements/Highlights• Grew revenue +80% and profit +100% • Creation of strategic business plan and sales and marketing plans and ensuring highest quality execution• Successfully integrated acquisitions into the business• Optimal management of financial resources to generate best possible business outcomes and deliver growth in all operating divisions• Significantly reduced operating costs by building a state of the art logistics facility housing all company brands• Implemented a new ERP system (SAP) with no critical outages• Implemented a centralized Purchasing Department Show less -
General Manager Consumer DivisionL'Oréal Oct 1996 - Dec 2002MelbourneManagement and achievement of Consumer Division annual revenue and profit budgets. Development of marketing and sales plans to achieve growth targets and responsibility of execution of the plans in the market. Mark provided leadership in thinking, and in execution by both sales and marketing teams. He developed and maintained key retail stakeholder relationships to ensure optimum focus and outcomes. He took Category leadership roles with major customers to ensure the business was in a position… Show more Management and achievement of Consumer Division annual revenue and profit budgets. Development of marketing and sales plans to achieve growth targets and responsibility of execution of the plans in the market. Mark provided leadership in thinking, and in execution by both sales and marketing teams. He developed and maintained key retail stakeholder relationships to ensure optimum focus and outcomes. He took Category leadership roles with major customers to ensure the business was in a position to protect its share and to leverage momentum for its categories.In a business where above the line spend was a huge growth driver, Mark maintained a frontline position with both agencies and key media players to ensure the best opportunities were available to L’Oreal first.Achievements/Highlights• Exceeded budgeted revenue growth every year and grew by 12X over six years• Built a marketing budget of $50m over the period to drive revenue and share growth• Successfully re-launched the Maybelline brand and achieved market leadership in five years• Launched the new Garnier brand and built a $45m business in four years• Became Category Captain in every major retailer• Built staff retention by creating a culture of support, fun and success Show less
Mark Tucker Skills
Mark Tucker Education Details
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Business
Frequently Asked Questions about Mark Tucker
What company does Mark Tucker work for?
Mark Tucker works for Live Verdure
What is Mark Tucker's role at the current company?
Mark Tucker's current role is Chief Executive Officer.
What is Mark Tucker's email address?
Mark Tucker's email address is mtucka@me.com
What schools did Mark Tucker attend?
Mark Tucker attended University Of Melbourne.
What skills is Mark Tucker known for?
Mark Tucker has skills like Business Strategy And Planning, Marketing, General Management, Leadership, Beauty Industry, Cosmetics, Skincare, Haircare, Fragrance, Food Business, Luxury Business, Pharmacy Business.
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Mark Tucker
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