Supporting brands and agencies with brand positioning, campaign proposition and creative strategy.

I oversaw the development of the strategies that we employed to grow our client's revenue through ecommerce, covering paid and organic social, email and influencer marketing. Working primarily with small businesses across a diverse range of industries, I ensured our work at SOUP. got our client's products in front of the right people, with the right messaging and creative to turn them into customers.

My role covered the full strategic journey starting with research and stakeholder engagement, through to proposition, brand and campaign strategy, ending in activation and measurement.I specialised in bringing brands to life through digital channels and tactics with a particular focus on social media and content marketing.I worked with a diverse range of B2B and B2C clients including household name brands and multinational businesses and consultancies.

As part of Diva's business development team I worked on responding to client's briefs with innovative and creative campaign strategies. My role involved leading on all pitches and proposals for new projects, understanding client's requirements and developing bespoke campaigns.My role also involved attending conferences as a speaker, delivering talks on social media best practice, and networking with clients.I was also senior account manager on several key accounts, overseeing the development and delivery of creative social media, influencer and content marketing campaigns. I also led a small team of digital marketing experts, responsible for keeping up to date with the latest digital innovations, trends and technologies.

I was responsible for Diva’s strategy on all things digital marketing, covering social media, search, influencer marketing, content creation, email marketing and analytics. My main focus was responding to creative briefs from potential clients, developing and pitching digital marketing strategies and campaign concepts.I led a small team of digital marketing experts, responsible for keeping up to date with the latest digital innovations, trends and technologies. My role also involved attending conferences as a speaker, delivering talks on social media best practice, and networking with clients.

As an experienced member of the business development team I took on additional responsibilities as Strategy Manager, using my knowledge of traditional and digital marketing to lead on the development of campaigns, strategies and creative content for new clients.As well as leading on pitches and proposals I also played a key role in promoting the agency to develop new business. Leading on the development of our digital marketing strategy I managed all social media accounts and content creation for these channels, working with internal video, animation, graphic design and copywriting teams.

Moving into an agency role, I joined a small business development team, working on creative campaign proposals. In this role I gained invaluable experience in developing creative concepts and pitching to potential clients.I also managed several accounts, delivering multi-channel campaigns featuring video, print and outdoor medias.

After a successful spell as a graduate team member I became a key member of the commercial team, generating leads, developing my own client relationships and leading on writing proposals and tenders.

Joining the DavyMarkham Sales and Marketing team as a recent graduate, I gained valuable experience in business development, sales and marketing content creation.